Shaoshan SEO training: sharing of website analysis and diagnosis solutions

1. Basic Information of the Website

1. Website domain name diagnosis: registration information, domain name suffix, length, easy to remember, etc.;

2. Space diagnosis: opening speed, whether it is an independent IP;

3. Basic SEO data: website collection, Baidu snapshot, external links, website time, weight, keyword density;

4. Website keyword ranking: whether existing keywords are ranked, whether brand words are ranked;

5. Website function diagnosis: whether the website functions are complete;

2. Keyword Diagnosis

1. The difficulty of the keywords;

2. The accuracy of keywords;

3. Website keyword layout diagnosis

1. Keyword setting for the title tag of each page of the website;

2. Keyword setting for the description tag of each page of the website;

3. Keyword settings in the navigation system: Are keywords reflected (top navigation, bottom navigation, breadcrumb navigation, etc.);

4. Whether to use the h1 tag and whether the h1 tag contains keywords;

5. Whether there is keyword frequency in the subject content of the web page body (bottom of the web page, etc.);

4. Website structure diagnosis

1. URL structure: static or dynamic, directory hierarchy, character length, URL standardization;

2. Internal link structure: Does each web page (inner page) have a list of article links?

3. Website navigation settings: whether the navigation link is a text link; whether the top navigation lists all columns; whether there is a breadcrumb navigation;

4. Sitemap: whether there is a sitemap, XML and web version (html) map;

5. 404 error page: whether it complies with SEO (there are links to the home page and category pages, and no meta jump);

6. robots.txt: If the website has this file, check whether it is correct;

How to optimize website code?

1. H tag optimization

The optimization measures of H tags in website codes are one of the code optimization items. All h1-h6 tags are called H tags. H1 tag has good weight among H tags. Usually, only one H1 tag is allowed to appear on each page of the website. From the perspective of SEO optimization, we usually place H1 tags on important content of each page. If you are not good at using H tags, it is recommended not to place them casually on the website, because if there is no H tag on the website, the spider will distribute the weight of the website to all content.

2. Nofollow tag

Adding nofollow to the code of the friendly link is equivalent to telling the spider not to crawl this link, which will result in your website not obtaining the weight transfer effect of the other party's website. Because in the friendly link, although we link to the other party's website will not disperse the weight of our own website, but when the number of friendly links exceeds a certain number, it will disperse the weight of the website. Therefore, the nofollow method can achieve the effect of no limit on the number of friendly links.

3. Title tag

Usually we need to set a title for the website. Some secondary development programs can set the title of the website in the background of the website, but for some self-developed websites, it needs to be set in the code, and the title is the title code. When spiders crawl our website, they browse it through the code, not the visual page when we see the website, and the title tag is used to tell the spider what the title of our website is. Therefore, we must not ignore the title tag setting of the website when optimizing the website code.

4. Keywords tag

The keywords tag and the title tag are set together. If you are using a secondary development program, you can set the title tag and the keywords tag together in the background. The keywords tag represents the keywords of the website. If you are proficient in marketing and promotion, you do not need to set the website keywords to optimize the website.