Learn these website optimization techniques, and you can become an SEO master in seconds even if you have no basic operation experience!
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On February 17, Baidu publicly responded to reports that Shanghai police had uncovered a case in which netizens used search engines to solicit prostitution. Baidu said that after an online investigation, it found that there was no illegal promotion in this case. The initial judgment was that criminals used SEO (search engine optimization) to push their website or pictures to the top of the natural search results. (Keyword beauty concentration camp optimization) Isn’t it amazing? We all know that it costs money to promote on Baidu’s search engine, and that any promotion involving sensitive information is not allowed. However, SEO can actually escape Baidu’s scrutiny and enter the search engine’s homepage with great fanfare. Most importantly, it’s free. So who says that promotion must cost money? You can still be at the top of the search engine without spending money. If you want this kind of effect, learning how to optimize your website is the key. It may not necessarily help you squeeze out your competitors’ business keywords, but at least you can easily optimize your own product’s website search. A tall building starts from the ground. Before talking about search engine optimization techniques, you should first be familiar with the most basic concepts of SEO and three practical optimization tools. Basic concepts related to SEO 1) SEO, or search engine optimization, refers to the internal and external adjustments and optimizations of a website based on an understanding of the search engine's natural ranking mechanism, improving the natural ranking of keywords in the search engine, gaining more traffic, and attracting more target customers, thereby achieving the goals of online marketing and brand building. 2) keyword, also known as key words, is a word set by a website administrator for a certain page of the website so that users can search for this web page through search engines. It determines what keywords users search for to find your official website. The keywords on the homepage of a website are crucial and represent the theme of the website. The keywords of internal pages and column pages are generally closely related to the page theme and represent the main body of the current page or column content. 3) Title: This is used to set the page title when creating a web page in HTML language. It is the most conspicuous sentence on the search results page and it must be able to clearly express the product, service and features. (How title is displayed on the search results page) 4) Description, which can be called "content tag", "description tag" or "content summary". The description is a supplement to the website title. When you search for a keyword in Baidu or Google, you will see a description under each search result. This description is the content of the Description. (Right click on the page and click on the inspect element to see the description) 5) Inclusion: For search engines, the richness of a website is determined by the amount of inclusion. The website homepage will be submitted to the search engine and spiders will visit it. As long as the Robots protocol is not enabled, it can basically be included. Every time a web page is crawled, the website will be added to the index and updated. 6) Backlinks: Suppose there are two pages A and B, and page B points to page A through a link, then B is a backlink to A. Operators can publish more articles on blogs and new media platforms and add links to the official website, because the more backlinks a website has, the higher its weight. 7) Internal links are the links between content pages under the same website domain name (the content of your own website links to the internal pages of your own website, also known as in-site links). A reasonable website link structure can improve search engine inclusion and website weight. 8) Weight means that when the same article title is published on major websites, the search engine cannot intuitively consider which website’s article should be ranked first or in the first few pages of the search. At this time, the value of the website weight indicator becomes apparent: the website with a higher weight will be placed in the first place or among the first few search results by the search engine. （Search weight of well-known cross-border shopping communities） After introducing the basic knowledge of search engine optimization, I recommend 3 super practical tools to help you optimize better. Of course, they can also be used when doing website analysis and research on competing products. Website Optimization Tools 1) Webmaster Home is a platform that provides comprehensive website optimization information, the latest and most complete source code program downloads, massive website building materials, powerful search optimization tools, website traffic statistics services and one-stop network solutions for individual webmasters and corporate networks. Its SEO comprehensive information query, keyword mining, and keyword optimization analysis are truly magical tools that can quickly help you understand the website's optimization information and mine business keywords with search value. (Webmaster Home Tools) 2) Baidu Statistics: Baidu Statistics is a free professional website traffic analysis tool launched by Baidu. It can tell users how visitors find and browse your website and what they do on the website. With this information, it can help users improve visitors' experience on their website. The optimization analysis can also run a score on your website, and the results it gives can clearly show which areas can be improved. (SEO suggestion function in Baidu Statistics) 3) Baidu Index can tell you how large the search volume of a certain keyword is on Baidu, the rise and fall trend over a period of time and the related changes in news and public opinion, what kind of netizens are paying attention to these words, where are they distributed, and what related words are searched at the same time, helping you choose business keywords with monetization potential. (Operation students are interested in Taobao operation positions) Website optimization operation quick success There may be many people who are like Xiaoxian, who worked in operations at a startup company and were asked to do search engine optimization for new products. At this time, we need to be able to understand the service selling points and competing products of the entire product, and optimize them one by one according to the page's search weight keywords > title > description. 1) Find high-quality keywords Keyword has the greatest influence on search results. It directly determines whether our website will appear when users query product-related words. In principle, the more keywords you set for each page, the more likely it is to cover all possible search requests for your business. However, since the ideal keyword setting is no more than 100 characters, it is very important to choose keywords with strong relevance and search volume. Operations can select high-quality keywords for the website from these three directions: Direction 1: Words directly related to products and services, including product names, company names, founders, activities, and names of investment institutions. Direction 2: Words that users may search for when they encounter problems related to your business. Of course, there will be many words that fit this direction. Here it is recommended that you record all the words you can think of, and then put them into the keyword mining tool separately to query their search index. After processing, you will find that a netizen who wants to go shopping in Hong Kong is most likely to search for the keywords "Hong Kong shopping website, Hong Kong shopping guide". (Keywords that people who go shopping in Hong Kong may search for) Direction three: Directly refer to the keywords of your competitors’ websites, so that you can find long-tail keywords that you may have missed. The SEO comprehensive query tool of Webmaster Home can show the keyword settings of competitors' homepages. Out of concern for cross-border e-commerce, I checked the keyword settings of Yangmatou's homepage and found that their keyword was empty and many operational details were not handled well. It is no wonder that they cannot leave their competitors behind with so much money. (Yangmatou keyword optimization is empty) If you carefully implement these three directions of finding keywords, it will not be a problem to find 30 keywords with search volume. Then, place these keywords in the page keyword code: (Note: half-width comma). The recommended order for placing keywords is to put long-tail keywords in front and highly competitive keywords in the back. Also note that keywords in the code need to be separated by half-width commas. 2) Set the page title The keywords selected for the page need to be reflected in the title. You can simply think of setting a title for a page as being similar to the title of a public account picture and text. The title writing techniques are similar, including crash course, collection type, welfare type, and localization. The biggest difference between them is that the page title must also take into account keywords to increase the website's search weight for a certain keyword. Be sure to limit the page title to 80 characters, and use half-width punctuation marks. (Title of Xiaohongshu official website) 3) Write a description of the page Description is a supplement to the website title and is allowed to contain 200 characters. It can include product keywords, services, brand slogans, financing information, team introduction, activities, etc., so that users can quickly capture the product highlights in the search results page. If you want to stack keywords in the description, you can refer to JD.com's approach, put the specific services after the business keywords, and then pay attention to the smooth sentences. "JD.COM is a professional comprehensive online shopping mall that sells tens of thousands of brand-name high-quality products, including home appliances, digital communications, computers, home furnishings, clothing, maternity and baby products, books, food, etc. Convenient and honest service provides you with a pleasant online shopping experience!" 4) Open up the product internal chain Product internal links are the direct connection points between product pages. For search engines, it makes it easier for crawlers to capture more product page information. Operations can learn to use the product like novice users and set up reasonable internal links based on the operation path. In order to further optimize keywords, it is recommended to stack some business keywords directly related to the page in the description of the internal link. Communicate with technical staff for page optimization Most companies do search engine optimization. After collecting the keywords, descriptions, and titles of the pages, the specific optimization implementation is carried out by the technical department. For operations, what needs to be done is to communicate with the technical staff on how to implement it specifically on the page in the real environment. This communication work is not difficult for a website with few pages, but it is complicated for a product with hundreds of complex pages, because matching individual keywords, descriptions, and titles for each page is a huge workload for operations and technology. Communicate with the technical staff for multi-page SEO, referring to my previous practice, which is to classify the pages first, and use unified keywords, descriptions, and titles for pages under the same category. If possible, add the specific title of the product or text in the description. Only key pages such as home page, channel home page, about us, etc. are optimized and described separately. If you follow this routine to write an optimization requirement email to the technical staff, basically one email body can get it done, and there is no need to use Excel to make a separate form optimization description. Acceptance of optimization results Leaving website optimization to technology does not mean that the entire website optimization work is over. Operations need to accept the technical page optimization work. At the same time, use the three tools I recommend to query whether the search engine has crawled the latest page information, to run the website's optimization status, and to see where there is room for further improvement. ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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