The 15-second Douyin video has been viewed over 1 billion times a day. Let’s see what kind of content people are consuming.

Short videos refer to video content with a playback time of less than 5 minutes on new Internet media. It is a new way of Internet content dissemination .

With the popularization of mobile terminals and the acceleration of the Internet, short, flat and fast content formats have gradually become popular, giving rise to a large number of platforms and users, such as Kuaishou , Meipai , and Miaopai . As a result, Douyin emerged halfway, and the current situation has been referred to as "Kuaishou in the north and Douyin in the south" . I, the editor, can’t stop scrolling through TikTok, so today I’m going to summarize for you the types of video content on TikTok.

1. Content Type

The short video content of Douyin can be roughly divided into: magical imitation show, divine song dance show, prank show, forced flirting show, strength and skill show, and real life show.

1. Magical Imitation Show

Popular videos, jokes, sketches, movie scenes, etc. on the Internet will be imitated on Douyin. They are classic works in themselves, and you will laugh just by thinking about them. What's more, each person restores the classic content through interpretation, each with his or her own style, which makes people laugh uncontrollably after watching them.

Popular imitation characters: Song Xiaobao, Wen Song, Wang Hanxu, Stephen Chow's movie scenes, etc.

2. Divine Comedy Dance Show

Each popular short video platform has its own unique hits. When the melody sounds, users can't help but twist their body. Such hits are imitated by everyone.

For example, the one person drinking and getting drunk in Kuaishou, Pnnama and Maqipi in Douyin, you will be intoxicated when listening to music.

3. Prank Show

Modern people are under great pressure in life and work. Prank short videos satisfy the psychology of such people, igniting the desire to play pranks in many people. They make people burst into laughter after watching them, and therefore are widely circulated on the Internet.

The characters in spoof videos are mostly lovers , close friends, pets, strangers, etc. There are also teasing robots, such as Siri, Tmall Genie, etc. Most of the spoofs are about strangers, because everything is unknown (you may get beaten up), which is the most exciting and easiest to spread. Trendy Xiao Luo is a typical success case.

4. Forced flirting show

You can see all kinds of people showing off their love on TikTok. Single guys say they feel 10,000 points of damage. There is also a group of people who are forcibly flirting with girls (men). They run up to them from far away and ask: I want something for you, do you want it? What to give? Give yourself! It's great, directed and acted by myself, the ending is both heartwarming and heartbreaking (danshen dog)!

5.Skills show

It feels like everyone on TikTok has unique skills. They can sing, dance, act and pretend. I can applaud after watching them all. Of course, there are also a group of people who are truly talented. Their short videos are purely for showing their abilities. They teach people how to cook, put on makeup, draw, and perform magic tricks...

6. Real life show

Recently, many people have responded to the call of "The city is too cunning, I want to go back to the countryside", and then returned to the countryside, boosting the entertainment life in rural areas. By shooting short videos that reflect real rural life, the general public can see that rural life is full of joy.

2. Characteristics of popular content

If you want to go viral by recording Douyin videos, you must have a few points. The consumer market value circulating on the Internet: girls>children>young women>old people>dogs>men , the same applies here.

1. Characters have personality

First of all, beautiful women have great advantages. After all, every popular platform has a number of "diaosi users", and beautiful women are relatively attractive and have a better communication effect than other people.

Children are very good characters. Most people like children, especially cute and sensible ones. For example, He Yinuo is so cute and adorable on the Internet that he has become extremely popular. Of course, some primary school students are also playing Douyin. As a consumer of short videos, I am curious: is it because there are too few homeworks or is King of Glory not fun enough? Let them record Tik Tok videos all day long.

2. The content is unique

As a way of disseminating content, the content of short videos is of course very important. It is best if the content is unique. If that is not possible, then the form should be unique. If the form is not possible, then try to interpret it differently. Whether the content in the short video is novel, whether the actions are exaggerated, etc. are all crucial. There are some great contents on TikTok, such as Wahaha mineral water . If you don’t understand it, you can go and check it out. It’s very magical.

3. Guidance requires skills

Likes, follows, and comments can all increase the popularity of videos, so some accounts guide users to follow and like. For example, a boyfriend says he will buy her a gift if she gets 100 likes, a mother says she will give him one dollar for each love, and guiding users to like with their noses are all good techniques. Learn the skills and you can do better than others.

3. Summary

As an excellent short video platform, Douyin has many operational skills and content innovations that we should learn. Interested friends can study it more. Even if you don’t learn any knowledge, you will have fun.

The author of this article @孙铭 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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