How to write copy that takes advantage of the Lantern Festival?

The Lantern Festival is coming soon.

How to write a copy that takes advantage of the situation? Let’s start with the hot elements, with eating glutinous rice balls as the main activity, supplemented by guessing lantern riddles and appreciating dragon lanterns. Specifically, brand information can be associated from these aspects, such as the shape of the glutinous rice balls, the process of cooking the glutinous rice balls, the significance of eating the glutinous rice balls, etc.

Here we have written 10 copywriting ideas to take advantage of the Lantern Festival, hoping they can be helpful to you.

1. JD.com

Copywriting: The full moon brings auspicious spring, and the dog keeps watch for a good night’s snack.

The picture is made into a couplet, and JD’s dog Joy is guarding the door. The Lantern Festival is a full-moon night, and it also symbolizes the return of spring.

2. Education and training

Copywriting: The silence of each glutinous rice ball in the pot will turn into rich sweetness. Every time you study hard, it is for the purpose of taking a leap forward.

I like this metaphor, it is very vivid, using the process of cooking glutinous rice balls to explain the purpose of learning. No matter what it is, sweetness needs to be tempered, which may be boiling at high temperature or cooking over a period of time.

3. Jewelry

Copywriting: When hearts are connected, we are reunited.

The whole picture is like a string of necklace beads, with the family sitting around a round table, and everyone eating dumplings. Or arrange the dumplings into the shape of a necklace.

4. Underwear

Copywriter: The big and round ones are the most delicious.

The picture can be designed as a bowl of dumplings with a large, round and prominent dumpling. Then, many pairs of chopsticks are pointed at it.

5. Plastic surgery

Copywriting: Take pictures of the beautiful ones and eat the ugly ones.

Design a contrasting picture with two bowls of glutinous rice balls, one bowl is in its original color and flavor, and the other bowl has a beauty filter added. One bowl has a spoon icon on it, and the other has a camera and Moments icon on it .

6. Real Estate

Copywriting: Living here is lively but not noisy.

This is a scene of the Lantern Festival. There are people guessing lantern riddles, playing with dragon lanterns, and setting off fireworks. It is very lively. Then you stand on the balcony of a house, enjoying the reunion, bustle and tranquility.

7. Facial mask

Copywriter: How old do you think I am? I use XX mask every day. I can guess the riddles but not my age.

Design a Lantern Festival atmosphere with lanterns and decorations, and use the custom of guessing lantern riddles to leverage the momentum. The main visual can be a beautiful woman's face, and then everyone can guess how old she is, breaking the general riddle routine.

8. Reading APP

Copywriter: If you don’t read more books, you will be exposed sooner or later.

The picture is roughly as shown below.

9. Fresh food

Copywriting: Lantern Festival blessings, just one step away.

Simple and direct, you can arrange all kinds of fresh food to form the words "Happy Lantern Festival".

10. Condoms

Copywriting: All the delicious food in the world will not break if it touches chopsticks.

You can design a scene of eating rice dumplings. I poked a glutinous rice ball hard with a chopstick, but it turned out to be very elastic and did not break.

Let me share with you the simplest and most practical way to leverage the momentum. If you really can’t think of an idea, you can use your product instead of glutinous rice balls to take advantage of the Lantern Festival. Nestlé is a good example of leveraging momentum.

Nestle Coffee: Colorful flavors for the Lantern Festival, one bowl is full of the taste of reunion.

Chocolate flavored ones like this are also good.

To sum up, we can take advantage of the Lantern Festival from these two major directions. First, let the brand participate in the Lantern Festival blessing atmosphere, such as eating the brand’s “Yuanxiao” and guessing the product’s “lantern riddles”. Second, graft the meaning of Lantern Festival onto the brand, such as redefining reunion.

Finally, I wish you a happy Lantern Festival.

The author of this article @小轴+小指 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games