Are there any reasons why SEM promotions are not effective?

Why does the problem of poor SEM promotion effect occur in enterprises? When talking about this issue, we will think about how to solve the problem of poor SEM promotion effect?

Most of the poor results of SEM promotion can be attributed to these reasons
The effectiveness of SEM promotion directly affects the company's sales. Effective application of SEM can turn potential customers into successful customers.
SEM promotion effect is poor? Why not find these problems first?

Today we take a certain industry as an example: In the SEM promotion background, we can often see consumption-impressions-clicks-page readings-communications, etc. We need to find the reasons that affect the ranking:
1. Display settings have become very important in the SEM promotion effect. In fact, it includes some relatively important parts such as keyword settings, matching settings, regional delivery settings, promotion duration settings, keyword bidding, etc.
2. Creative settings also affect the effectiveness of SEM promotion. The quality of creativity directly affects user clicks.
3. Internet speed issue: During user access, if your website loads very slowly, nearly 80% of users will close and leave your website. Therefore, the website must first use a good server or virtual host. Don’t be greedy for cheapness. Think about it, there is absolutely no good product in the world that is cheap. If you try to be cheap, you will end up being the one who loses.
4. Page issues: People usually like beautiful things, and the same is true for website pages (whole network promotion). If your website is very ugly, it will have no advantages compared to your competitors' websites. This is also one of the reasons for the poor effect of SEM promotion. The solution to this problem is very simple. Find the website building service of Haotui.com and let Haotui customer service recommend a website suitable for your industry.
5. Forced screens. I have seen many traditional sites, and they all have a problem. Since a website homepage has only four customer service dialogue systems, all you see when you enter the website is the customer service contact interface, and you can't see the products and other related content at all. Users first look for products when they enter the website, not start asking for quotes as soon as they enter the website. Let customers understand your products first. Only then will we proceed to the next inquiry process. Also, don't add too many of these customer service systems, one is enough. This kind of homepage is very bad for SEM promotion.
6. Reply and attitude There are many problems with the customer software settings of many websites. The first is the automatic reply language, or the working attitude of the customer service. Usually in this situation, we first deal with the problem of automatic reply messages to make customers feel warm and professional. Secondly, we need to train customer service staff so that they understand the concept of customer first and customer service as the main focus during customer communication. Handle customer inquiries in a timely manner and return visits to agreed customers in a timely manner.