SEM promotion effect is not good, what aspects should be adjusted?

Why does the problem of poor SEM promotion effect occur? When talking about this issue, we will think about how to solve the problem of poor SEM promotion effect?

SEM promotion effect is not good, what aspects should be adjusted

The better or worse effect of SEM promotion directly affects the company's sales. Effective use of SEM can turn potential customers into successful customers.

SEM promotion effect is poor? Why not find these problems first?

Today we take a certain industry as an example: In the SEM promotion background, we can often see consumption-impressions-clicks-page views-communications, etc. We need to find the reasons that affect the ranking:

1. Display settings

Display becomes very important in the SEM promotion effect. In fact, it includes some important aspects such as keyword setting, matching setting, regional delivery setting, promotion duration setting, keyword bidding, etc.

2. Creative settings
Another factor that affects the effectiveness of SEM promotion is the creative settings. The quality of the creativity directly affects user clicks.

3. Internet speed issue
During the user visit, if your website loads very slowly, nearly 80% of users will close and leave your website. Therefore, the website must first use a good server or virtual host. Don’t be greedy for cheapness. Think about it, there is absolutely no good product in the world that is cheap. If you try to save money, you will be the one who suffers the loss.

4. Page issues
People usually like good-looking places, and the same is true for website pages. If your website is very ugly, it will have no advantage compared to your competitors' websites. This is also one of the reasons why SEM promotion is ineffective. The solution to this problem is very simple. Find the website construction service of Haotui.com and let Haotui customer service recommend a website suitable for your industry.

5. Force the screen
I have seen many traditional websites, and they all have a problem. Since a website homepage has only four customer service dialogue systems, all you see when you enter the website is the customer service interface, and you can't see the products and other related content at all. Users enter the website to look for products first, not to ask for prices as soon as they enter the website. Let customers understand your products first. Only then will we proceed to the next inquiry process. Also, don't add too many of these customer service systems, just one is enough. This kind of website homepage is very bad for SEM promotion.

6. Response and attitude
There are many problems with the customer software settings of many websites, the first of which is the automatic reply language, or the working attitude of the customer service. Usually in this situation, we first solve the problem of automatic reply messages to make customers feel warm and professional. Secondly, we need to train our customer service staff so that they can understand the concept of customer first and customer service as the main focus when communicating with customers. Handle customer inquiries promptly and return visits to agreed customers in a timely manner.