How to optimize English websites, Google English optimization suggestions

Optimizing an English site is much more difficult than optimizing a Chinese site, and there are many problems to be encountered. Today I will summarize a few points about Google English optimization.

How to optimize English websites, Google English optimization suggestions:

1. Target Keywords

1. Use Google keyword tool to query industry-related keywords and search volume to determine the target keywords.

2. Determine 1-3 target keywords.

3. In the English version of www.google.com, enter the target keyword and observe the top ten rankings. Check the mass sending situation of these websites. If there are many mass sending results in the query, it means that this keyword is difficult to promote. It is difficult for keywords operated by regular methods to compete with websites that send a large number of mass messages.

2. Determine the domain name and program

1. Google’s English domain names all contain keywords, which is very advantageous.

2. When choosing a website program, it is recommended to choose a URL that can customize the website column page and content page. You can add keywords of the current page in the URL.

3. Optimization focus

1. Write the target keyword in the title of the website's homepage, separate each keyword with a comma, and write the keyword tag and description tag. Keyword tag: Separate keywords with commas. Description tag: Expand the description of the keywords and repeat the target keywords twice.

2. Home page keyword density.

3. The website structure is a tree structure, for example: home page - column - content page.

4. Keep the website content updated every day and add a section for the latest articles or latest products on the homepage.

5. Add the latest articles section or related article recommendations to each page.

6. Make a one-sentence navigation.

7. Write four words on each page.

8. Content originality helps improve page inclusion, which is not only favored by spiders but also more popular with users.

It is relatively more popular to do SEO for English websites abroad, and it is relatively difficult to compete with them for keywords. If you use keywords that include Chinese characteristics, the difficulty will be much smaller. It is often difficult to obtain external link resources for English sites, which is a relatively large bottleneck.