Hyundai Motor participates in CES Asia 2018 to strengthen cooperation in AI and autonomous driving

On June 13, Hyundai Motor participated in the "2018 Asia International Consumer Electronics Show (CES ASIA 2018)", Asia's largest trade show held at the Shanghai New International Expo Center (SNIEC) in China, and announced its technical partnership with DeepGlint, a Chinese artificial intelligence startup, and announced its participation in the "Apollo Project", an autonomous driving project implemented by Baidu, China's largest Internet service provider.

2018 CES ASIA Hyundai Motor Booth

At the same time, Hyundai Motor also demonstrated its beautiful vision of the future hydrogen society, including the "NEXO Autonomous Driving Car" based on the hydrogen fuel cell car NEXO, which is known as the "ultimate environmentally friendly car", and the "Hydrogen Electric Home".

Today, the Chinese market has developed into the world's largest automobile market, and Hyundai Motor has achieved fruitful results in future technologies through cooperation with Chinese companies in the fields of AI and autonomous driving technology, becoming a leading company in the field of future technologies in the Chinese market. As early as 2015, Hyundai Motor began to cooperate with Baidu, and DeepGlint is a Chinese AI visual technology startup. Hyundai Motor's establishment of a technical cooperation mechanism with DeepGlint and strengthening of cooperation with Baidu fully reflects Hyundai Motor's strategic deployment of open innovation through the use of global companies with cutting-edge technology in various fields in order to seize a leading position in the rapidly changing field of automotive technology.

Hyundai Motor Group Vice Chairman Chung Eui-sun

On the media day, Hyundai Motor Group Vice Chairman Chung Eui-sun attended CES ASIA 2018 and said in his keynote speech: "At present, China has become one of the core development areas for technological innovation leading the future of mobile travel, relying on a large number of passionate and powerful companies and a huge user base that is open to technological innovation. In order to achieve the development and application of cutting-edge future technologies, Hyundai Motor also adheres to an open and inclusive attitude of cooperation and continues to cooperate with a large number of outstanding Chinese innovative technology companies to provide customers with a travel experience that exceeds expectations and makes unremitting efforts."

Collaborating with AI startups to realize the future of mobility in the Chinese market

In order to meet the rapidly changing needs of customers, Hyundai Motor is committed to realizing the vision of future mobility by using the currently popular artificial intelligence technology. In this regard, Hyundai Motor Vice Chairman Chung Eui-sun said: "Hyundai Motor is committed to using artificial intelligence to develop future mobility technology, create a happier and healthier lifestyle, provide customers with new experiences and value, and contribute to creating a clean environment through environmentally friendly cars, while bringing driving pleasure, creating a safe and clean traffic environment." At the same time, Vice Chairman Chung Eui-sun also announced Hyundai Motor's technology development for "humanization, customers, environment, and society" on the same day.

As one of the partners, DeepGlint President Zhao Yong also attended the public event of Hyundai Motor's media day. He said: "In terms of the development of AI technology related to humanization, society and the environment, DeepGlint and Hyundai Motor have the same goal, and we will work hard to achieve this goal."

Left: Zhao Yong, President of DeepGlint. Right: Chung Eui-sun, Vice Chairman of Hyundai Motor Group

DeepGlint is a Chinese startup founded in 2013. It is a professional visual technology company with artificial intelligence ultra-high-definition camera image recognition technology. Hyundai Motor hopes to use this technology to help the brand develop new technologies, improve product quality and understand customer demands in the Chinese market, thereby creating a brand space with a new customer experience and creating more diversified automotive industry innovations.

Participated in Baidu's "Apollo Project" and led the Chinese market in autonomous driving technology

On the same day, Hyundai Motor also announced that it would participate in the Apollo Project, an autonomous driving platform research project of Baidu, China's largest professional Internet service provider. Lee Jin-woo, executive director of Hyundai Motor's Intelligent Safety Technology Center, said: "Hyundai Motor not only provides customers with transportation, but also aims to provide users with autonomous driving cars and mobile services with freedom of time and space. We have strengthened our cooperation with Baidu to further develop innovative technologies for the commercialization of autonomous driving technology." Because in Hyundai Motor's view, artificial intelligence technology will increase the connectivity between vehicles and roads, and can create a safer and more convenient traffic environment.

Left: Gu Weihao, General Manager of Baidu's Intelligent Vehicle Division Right: Lee Jin-woo, Executive Director of Hyundai Motor's Intelligent Safety Technology Center

Gu Weihao, general manager of Baidu's intelligent automobile business unit, said: "Baidu has been cooperating with Hyundai since 2015. Many Hyundai and Kia cars sold in China are using Baidu Maps. This cooperation with Hyundai has also expanded our cooperation to the field of autonomous driving technology."

In 2017, Baidu announced the "Apollo Project", one of its new generation of main businesses. The plan is to provide autonomous driving technology to partner companies in the form of a software platform, and on the other hand, to use the autonomous driving data of partner companies to continue technology development and improve open cooperation mechanism projects. At the end of last year, the Office of the Promotion of the New Generation Artificial Intelligence Development Plan of the Ministry of Science and Technology of China announced that Baidu is the leader in the field of AI in the field of autonomous driving vehicles. At present, in addition to Hyundai Motor, companies participating in Baidu's "Apollo Project" include Daimler, Ford, Beijing Auto, Bosch, Delphi and other vehicle manufacturers and auto parts manufacturers, as well as ICT companies such as Microsoft.

At the 2018 International Consumer Electronics Show held in the United States in January this year, Baidu also debuted its self-driving car platform "Apollo 2.0" for the first time, and announced plans to debut self-driving vehicles equipped with "Apollo 2.0" in China by next year. By establishing a partnership in the field of self-driving with Baidu, Hyundai Motor will be able to further develop self-driving technology suitable for different road environments in China and further improve its competitiveness.

In fact, in order to improve its competitiveness in future technologies in the Chinese market, Hyundai Motor began to build a partnership with Baidu as early as 2015, and has continuously expanded and deepened cooperation in various fields such as navigation, voice recognition, and artificial intelligence. In addition, Hyundai Motor also cooperated with China Unicom, China's second largest telecommunications company, in the field of big data analysis, and jointly established a big data center in Guizhou Province, China in September last year to accelerate the development of the Internet of Vehicles in the Chinese market. It is also worth mentioning that Hyundai Motor plans to establish an innovation base "Open Innovation Center" in Beijing, China by the end of this year. This move will further help Hyundai Motor's future technology strategy development in China.

Hyundai Motors once again appeared at CES ASIA with the theme of "Future Hydrogen Society"

This year is the second time that Hyundai Motor participated in the Asian International Consumer Electronics Show. At the exhibition, Hyundai Motor set up a hydrogen fuel cell vehicle technology experience exhibition hall with the theme of "Future Hydrogen Society" and an area of ​​432 square meters.

Among them, Hyundai Motor exhibited the NEXO self-driving car based on the next-generation hydrogen fuel cell vehicle and the hydrogen fuel cell vehicle cutting car model, and created a "hydrogen-electric home" for the future family lifestyle that runs on hydrogen energy. Hyundai Motor's "air purification demonstration" using hydrogen fuel cell vehicles reflects its emphasis on and solutions to air pollution problems, and has attracted much attention and recognition from the audience.

Hyundai Motor's Next-Generation Fuel Cell Vehicle NEXO

Lee Ki-sang, Executive Director of New Energy Technology Development at Hyundai Motor Group, said: “The NEXO hydrogen fuel cell vehicle is the pinnacle of Hyundai Motor’s cutting-edge technology research and development and the epitome of hydrogen energy technology. It is also the technology flagship model in Hyundai Motor’s eco-friendly vehicle lineup.”

Lee Ki-sang, Executive Director of New Energy Technology Development at Hyundai Motor Group

Based on the new generation of hydrogen fuel cell system, Hyundai Motor NEXO is equipped with cutting-edge ADAS technology, user-friendly futuristic interface and cutting-edge design that reinterprets space. It has been unanimously recognized by the industry and won the 2018 Asia Consumer Electronics Show Automotive Technology Innovation Award, and NEXO is also the only vehicle product selected. Coincidentally, at the "2018 International Consumer Electronics Show" held in Las Vegas, the United States at the beginning of this year, NEXO stood out from tens of thousands of products with its outstanding technical strength and innovation, and won the glorious Review.com "Editor's Choice Award".

As the largest international cutting-edge consumer electronics exhibition in Asia, the "2018 Asia International Consumer Electronics Show" held from June 13th to 15th received a warm response from high-tech companies in various regions of Asia, and also became a development vane for Asia's most cutting-edge technologies.

At the same time, many automobile companies are also actively participating in the exhibition, and the scale is gradually increasing. This year, the number of participating vehicle companies has increased to eleven; last year, a total of eight automobile companies, including Hyundai Motor, Kia Motors, and Honda, participated in the Asian International Consumer Electronics Show.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.