Information flow creative sharing | 2017 excellent case review, covering 13 industries

Information flow creative sharing | 2017 excellent case review, covering 13 industries

From the end of 2017 to the beginning of 2018, mobile games such as " Love and Producer " set off a wave of development games , and the advertisements of "Love and Producer" on Tencent's social advertising platform were also selected for this high-quality case sharing! In addition, advertisements from five other games were shortlisted - the gaming industry can be said to be the "biggest winner" of this sharing!

Of course, advertisers in other industries are not willing to lag behind. E-commerce , online tools , finance, dating, etc. have presented us with the best advertising ideas for their own brands at the end of the year . This time, the editor has selected 30 advertising ideas involving 13 industries for advertisers in various fields!

E-commerce platform

Industry: E-commerce platform-comprehensive e-commerce

Specification: 640*100

Traffic distribution : mobile platform

CTR is higher than the same industry: 91%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 108%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 84%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 640*288

Traffic distribution: mobile platform

CTR is higher than the same industry: 88%

Industry: E-commerce platform-comprehensive e-commerce

Traffic distribution: WeChat

Communication Virtual

Industry: Communication virtualization - communication operator

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 106%

Business Services

Industry: Business Services-Study Abroad Agency

Specification: 160*120

Traffic distribution: QQ space

CTR is higher than the same industry: 104%

finance

Industry: Finance-Financial comprehensive platform

Specifications: 640*288

Traffic distribution: mobile platform

CTR is higher than the same industry: 176%

Industry: Finance-p2p online lending platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 87%

Industry: Finance-p2p online lending platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

Website Portal

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 74%

Footwear

Industry: Footwear

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

travel

Industry: Travel - Hotel Accommodation

Traffic distribution: WeChat

food

Industry: Food-Snack Food

Specification: 160*120

Traffic distribution: QQ space

CTR is higher than the same industry: 94%

Lifestyle Services

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 170%

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 79%

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 104%

Digital home appliances

Industry: Digital home appliances - mobile phones

Specifications: 582*166

Traffic distribution: WeChat

CTR is higher than the same industry: 125%

Network Tools

Industry: Network Tools-Video Music Reading

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 80%

Industry: Network Tools - System Software

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 189%

Industry: Network Tools - Live Broadcasting

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 97%

Industry: Network Tools-Video Music Reading

Specification: 800*1200

Traffic distribution: mobile platform

CTR is higher than the same industry: 110%

game

Industry: Games-Leisure

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 109%

Industry: Gaming

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 104%

Industry: Games-Leisure

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 220%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 169%

Industry: Games - Role Playing

Specification: 800*1200

Traffic distribution: mobile platform

CTR higher than peers: 204%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 122%

Marriage and Dating

Industry: Marriage and dating-Marriage and dating

Traffic distribution: WeChat

Industry: Wedding Services-Wedding Photography

Traffic distribution: WeChat

* The copyright of all the above cases belongs to the advertisers and is for learning and communication purposes only.

The author of this article @Tencent Social Advertising is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion, advertising, Longyou games

<<:  How to correctly understand short video operations?

>>:  13 lessons to cultivate a beautiful back and swan neck, easily appear 5 cm taller, and shape a perfect body curve

Recommend

Swedish suspense drama "Bron" Season 1-4 HD Chinese subtitles without watermark

Introduction Bron is a thriller crime suspense TV...

Summary of APP promotion terms, you may only know 10%

Every industry has its own professional terminolo...

Pinduoduo Product Analysis

Pinduoduo focuses on the sinking market and is fa...

Satellite shows you: China's creations on the wasteland

Over the past decade, the Chinese have transforme...

After being abducted for 53 years, she almost saw her mother - but she died

On August 18, the Miami Seaquarium in the United ...

2021 Global Advertising Creative Analysis Insights Report

In 2021, the launch and growth teams of overseas ...

What did I do wrong to become a highly sensitive person...

In real life, highly sensitive personality (HSP) ...

How to operate new media well

New media is a very large category. It is not jus...