How do merchants choose the WeChat mini program platform?

As mini programs continue to develop, many businesses have begun to enter mini programs to expand their customer base and enhance their brand image. Indeed, as a light application that is attached to a super APP, mini programs have become the darling of the contemporary era by being immersed in a huge traffic pool since the moment they were created.

Not only do many businesses want to join the mini program, the platform also wants to have its own mini program technology. There are many mini program platforms nowadays (WeChat mini program, Alipay mini program, Baidu mini program). Each of these mini program platforms has its own advantages. Which platform should merchants choose to settle in?

How do merchants choose the WeChat mini program platform?

1. WeChat Mini Program

WeChat’s natural social advantages, coupled with its early layout and high frequency, make WeChat mini-programs suitable for businesses in various industries.

2. Alipay Mini Program

The Alipay Mini Program is mainly for commercial use. It connects the internal ecological cycle of Alibaba and cooperates with multiple internal apps of Alipay itself, making the Alipay Mini Program the middle lock in the ecosystem. Alipay and Taobao are cooperating, and merchants with Taobao stores can consider joining the Alipay mini program.

Alipay Mini Program does not support individual applications, only corporate registrations.

3. Baidu Mini Program

Although everyone is shifting to searching on WeChat and TikTok, Baidu Search is still the big brother in the circle. Most people’s news and information come from Baidu. Therefore, for Baidu Mini Programs, its search engine is unquestionable. You can open your Baidu Mini Program directly on Baidu APP, allowing your business to be more intuitively displayed to your customers, and more global traffic can be released to customers, injecting new potential into the growth of their business. The editor thinks that for some businesses that provide information platforms, they can give priority to Baidu mini programs and use high-quality engines to increase the search rate of their content.

Each platform has its own advantages and disadvantages. Different merchants can choose the corresponding platform to develop mini programs based on the attributes they need most. The mini program development company reminds all merchants that the cost of Internet traffic will only increase with the passage of time. Merchants should enter the mini program as early as possible to harvest high traffic at low cost.