By the way, why did BlackBerry choose Indonesia as its last market?

Last month, BlackBerry announced that it would no longer develop its own smartphones, but would retain the BlackBerry brand and license it to an Indonesian company. Now more details have been released.

BlackBerry is cooperating with PT Telekomunikasi Indonesia Tbk, the largest mobile operator in Indonesia. The two companies will establish a new joint venture to produce BlackBerry phones in Indonesia, and the target sales market will also be limited to Indonesia.

BlackBerry's new plan is supported by the Indonesian government. Research data shows that by 2020, Indonesia will become the world's fourth largest smartphone market, with a target output value of $1 billion for mobile phone sales.

Based on this expectation, the Indonesian government has introduced a new policy that requires that 4G tablets and smartphones sold in Indonesia must involve local manufacturers. In 2016, local manufacturers must participate in 20% of investment or R&D, and this requirement will rise to 40% by 2018.

Before 2015, the Indonesian government required smartphones to be assembled domestically. Chinese manufacturer Xiaomi had no way of meeting this requirement, so it blocked the 4G function of its Indonesian-made smartphones to meet the policy requirements. Currently, Lenovo, OPPO and Samsung have all set up factories in Indonesia. Samsung is also the most popular smartphone brand in Indonesia, with a market share of about 26%.

After the new policy is introduced, foreign smartphone brands without factories can meet the government's localization requirements by pre-installing software, which is good news for Android phones. But phones without pre-installed software like iPhone obviously cannot meet the requirements. In fact, 4G-enabled iPhones are still only smuggled in Indonesia, which has the fourth largest population in the world. No licensed products are sold.

In addition to this reason, BlackBerry's popularity in Indonesia is also an important reason for settling in Indonesia.

According to BlackBerry's data, the most popular social software in Indonesia is BlackBerry's BBM. In Indonesia, which has a population of 250 million, BBM has 60 million active users, compared to about 50 million for WhatsApp. The little revenue that BlackBerry finally gets from mobile phones depends on this market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.