AppStore traffic distribution = editorial resources + rankings + search. Search is one of the important sources of AppStore traffic. Especially when your product is not on the recommended list, you can get more new traffic. Competitive keyword volume strategy The above picture shows the keywords matched by the index Optimization suggestions: Taking this shooting game as an example, split the competitor words and use them in the product name and subtitle ; do a good job of language localization, and update the version 1 to 2 times a month; make 50 to 100 five-star reviews every day, and use a small amount of point walls to optimize the ranking of these keywords.
Keyword coverage and volume
Optimization techniques: developer name setting + combined product name and subtitle (combined with industry words, behavior words, competitor words and crowd words) + language localization + five-star reviews + version iteration + machine brushingASOLet’s take an example to digest: In the AppStore vocabulary, the product names and subtitles can be derived and matched through machine learning, including phrases such as "miracle mu", "miracle private server", "national miracle", "miracle mobile game ", etc. Developer name setting optimization keyword coverage Fill in the developer name using the email address you used to register your iCloud account, fill in popular English words in the "Last Name" and "Name" fields respectively, and then use this email address to register a developer account.
Keyword coverage
Through language localization, we set up three sets of 100-word keywords, and insisted on giving five-star reviews every day. Then, through version updates and iterations, we increased the comprehensive weight of the developer account to boost keyword rankings, thereby increasing exposure and downloads. This approach can increase the keyword coverage to 10,000+. If you want to increase the coverage of the top three/top ten keywords, you can optimize the ranking through machine brushing ASO.
Company developer account optimization and volume
Optimization tips: company developer account + language localization + comments + points wall + information flow + version iteration.
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Product promotion services: APP promotion services, advertising platform, Longyou Games