12 channels for selling goods through live streaming!

Previously, I shared with you how to build a circle of friends who can sell goods, which channels can be used to purchase goods, and what you need to pay attention to during the purchasing process. Even if we have the supply of goods, it is still a difficult problem to find channels to sell them through. Opening a Taobao store is just a sales channel. There are many other ways to promote our products in life. So, today I will tell you some common sales channels, which are also often used by many merchants with annual sales of over 100 million.

01. Never ignore offline channels

Although nowadays when people talk about selling goods they think of the Internet, I personally believe that offline channels are still a large market that cannot be ignored, so let’s first talk about the offline sales channels.

1. Street stalls

The reason I put setting up a street stall in the first place is that it is extremely low cost and very flexible.

If you are selling clothes and socks, you can set up your stall just by carrying a handbag or a suitcase.

They go out when it’s sunny and close when it rains. They can look for sales points everywhere. The key is that the cost of investment is extremely low.
It is especially suitable for businesses that sell fruits and vegetables, clothing, and snacks.

Never underestimate this ancient business model of setting up street stalls, because even now there are many cases of people making tens of thousands of yuan a month by setting up street stalls.

Especially in Shandong, Henan and other places, there is a custom of attending large markets and temple fairs. Sometimes just one large market event can bring in hundreds of thousands in sales.

Just now we talked about the To C idea of ​​setting up stalls by yourself. Let me talk about an idea for To B stall owners.

In recent years, the street stall economy has been booming. In addition to some people eyeing large vehicles, some people have also set their sights on inconspicuous street stall items such as small loudspeakers and small table lamps.

Just imagine, in a big city like Hangzhou, how many street vendors are there every night? What are their needs and pain points? What can you sell them?

2. Supermarket

a. Convenience stores

The place where we usually spend the most money is probably offline convenience stores.

Convenience stores are the largest in number among physical stores, so if some products can enter convenience stores, their sales will be considerable.

Whether it is a mom-and-pop store in a residential area or a brand chain store under an office building, these are our daily distribution channels.

But there are two points to note when it comes to selling goods in convenience stores:

Firstly, not all goods are suitable for sale in convenience stores. For example, few convenience stores sell quilts and clothes.

Secondly, instead of BD convenience stores one by one, it is better to find a way to control the upstream supply chain of convenience stores. In their hands, they may have the resources of convenience store owners in most of the city.

b. Supermarkets

In addition to convenience stores, there are also larger supermarkets.

The advantage of supermarkets is that they have a wide variety of goods and a large flow of customers. Whether it is an innovative product or other popular goods, there is a chance to occupy a place.

The downside is that the cost of entering supermarkets is generally too high, the settlement period is relatively long, and entry fees are also charged.

Therefore, if you want to sell your goods in large chain supermarkets, you still need certain connections and financial strength.

c. Specific products

In our daily lives, in addition to convenience stores and supermarkets, there are many other types of stores on the streets, and they are also the core channels for certain commodities.

For example, if you have a beverage product, is it suitable for a hotel? Are all kinds of small and medium-sized restaurants possible? Is a bar okay?

Another example is certain specific commodities, such as clothing stores, maternal and child stores, beauty stores, barber shops, etc. These are relatively vertical store channels.

So from the perspective of storefront, it depends on the form in which we actually sell the goods.

3. Wholesale Market

There are two ways of selling in the wholesale market:

One is To C, which satisfies the shopping desire of some people.

The second is To B, serving the bulk purchasing needs of some township supermarkets and large-scale events.

But from your role as a manufacturer, it is better for you to serve the wholesale merchants in these shopping malls. The target group is more precise. You can supply them with goods and let them be responsible for sales.

4. Open a store

Let's talk about opening a store. There are also two modes:

One is self-operation, which means you choose a suitable storefront on a street to open a store. The cost of this form of selling is naturally very high, the payback period is relatively long, and the risk is also high.

The second is agency, which is to recruit franchisees to open stores. You provide the supply of goods and brand and marketing-related support. This kind of franchise store can be found everywhere around us.

The village chief has always believed that offline stores have special commercial value, such as the establishment of trust relationships, the convenience of services, etc., so I believe that the sales channels of offline stores will always exist.

5. Sales meeting

There is also a classic model for offline sales, which does not require opening a store or distributing goods in supermarkets, but directly makes transactions on the spot. This is the sales meeting model.

It is mainly done by recruiting core agents, organizing customers offline, and touring and selling goods across the country.

This way of selling products, firstly, tests the effectiveness of pre-meeting invitations, and secondly tests the ability to close deals on-site.

02. Imaginative online sales channels

I know that everyone may be more concerned about online sales channels. After all, they are not restricted by geographical location and provide opportunities to reach more customers.

There are mainly two types of online channels: one is self-built channels, and the other is to become a merchant supplier.

6. Self-media platforms

You can create influential IP by creating relevant content on official accounts, Weibo, and Toutiao, and then monetize it by selling products.

Of course, you can also directly choose some bloggers to place paid advertisements.

The former takes a longer time to achieve sales, while the latter requires a certain amount of time and money to invest in trial and error.

7. Platform Store

Opening stores and selling goods online has been around for more than 20 years. In addition to Taobao, it is now more common to open stores on Pinduoduo.

You can choose to open a C store on Taobao or Pinduoduo, or you can become a wholesaler on vertical platforms such as 1688.

In addition, the distribution of e-commerce platforms is now very mature, and you can also use Taoke, JD Alliance, and Pinduoduo Alliance to distribute goods.

8. Social e-commerce platform

Social e-commerce platforms have been the most popular in recent years. Many platforms do not have the concept of stores. You just need to contact the platform to attract investment and supply goods.

For example, the well-known Yunji, Beidian, Zebra, etc., some products became popular by selling gift packages on these platforms.

It is relatively simple to become a merchant on the platform. You can get in touch by joining a few merchant groups, chambers of commerce, etc.

However, there are too many platforms of this type and they disintegrate quickly. Some platforms also have risks in payment settlement, so the more you join, the better.

For example, Wu Zhaoguo was running the Future Market in a big way at that time, with sales reaching tens of millions a day, but it disappeared just as quickly.

9. Wechat business

The WeChat business channel is a channel that I have always been optimistic about. After all, WeChat business has an amazing ability to bring goods.

The reason why everyone has a bad impression of Wechat business is mainly because Wechat business has been cheated by many businesses in the past.

But whether it is recruiting social e-commerce platform agents or WeChat agents, the micro-business group is always the best choice.

Similarly, if you can team up with a large WeChat business agent to make a product, the probability of success is also very high.

10. Livestream sales

As mentioned before, live streaming will become the standard for companies and individuals to sell goods, whether you are selling goods on Taobao live streaming, Kuaishou, or the current video account.

As long as you have a fan base and are willing to spend money on promotion, you will have the opportunity to sell products through live streaming.

Of course, you can also find some big anchors to help sell your products, but remember to avoid pitfalls.

In fact, finding a big anchor to promote products is for brand advertising. The core still depends on selling more by yourself. Self-broadcasting by brands is the trend.

11. Community group buying

At present, there is another channel that is more effective in bringing goods, and that is community group buying.

One is group purchasing of daily fruits and fresh produce for community residents. If you are a merchant selling fruits or seafood, you can look for such platforms.

The second is group purchasing of selected commodities, which involves more types of commodities. The village chief knows that the annual transaction volume of one or two community group purchasing channels is 500 to 600 million.

12. Second-class e-commerce

There is also a sales model that seems niche but makes money quietly, which is the second-tier e-commerce, which has no store and does not rely on any e-commerce platform. (Article: Doing second-tier e-commerce is the way to make a fortune quietly.)

Place ads wherever there is traffic, and calculate the investment-output ratio in the end.

For example, at the bottom of the official account, in interesting headlines, and various search channels, alcohol, health care, and digital products are the main products, and many of them are three-no products.

But I don’t recommend that individuals who don’t understand it take this risk. Not only does it require the goods, but it also requires money.

In fact, we currently have many sales channels, including some WeChat IPs, tasting sessions, TV shopping, etc.

But the editor believes that no matter how many channels there are, it is better to make the products well first. Once the quality and reputation of the products are guaranteed, it will be easier to expand the channels.

Author: Shili Village

Source: Shili Village