How did I manage to attract one user with a small activity costing 1 yuan?

As a means with extremely strong explosive power and quick short-term results, event operation is not just for short-term KPIs. If possible, it would be a good idea to make it an indefinite continuous project.

The front-end time leads to one indicator: increasing the number of user registrations. So, I took the opportunity to organize a small secondary event to attract traffic , focusing on "fun" + "red envelope bait". Hit the snake at its most vulnerable part. People are always profit-seeking, especially when faced with the temptation of money. Even if it is just one dollar, one dime, or one cent, people can't help but take action. Grasp this point and try to hit the user's pain points in every step, and the activity will be half successful.

Next, let me share the review of this event!

So far, the review of the entire event has basically come to an end. There are gains and losses. The good aspects can be further explored, and the bad aspects can be used as a lesson to optimize and improve in the next activity.

above.

Source: Iris