Starting from the title: How to mine this gold mine of “TikTok”?

Some people say that short videos are a current bonus. There is nothing wrong with this statement, but it is not accurate. In my opinion, the so-called bonus should actually be more accurately positioned on a certain platform. For example, " Tik Tok " is a platform that I have been observing for a long time and always recommend it to my friends. As for how to survive better on this platform and seize this wave of dividends, our team has done a lot of research and practice, and hopes to be of some help to you.

When it comes to new media , the first thing that most people think of, besides WeChat public accounts , is the currently popular "Tik Tok" platform.

This short video platform, which rides on the popularity of "short videos" and relies on the powerful recommendation algorithm of "Toutiao", is gradually "invading" and infiltrating every aspect of most people's lives with an unstoppable attitude.

Obviously, for operators , ignoring "Tik Tok" is like a miner turning a blind eye to the gold mine that is right in front of them. How to mine the gold mine of "Tik Tok"? Why not start with the " title " that you can see at first glance?

1. There are also “titles” on “TikTok” and are they very important?

The biggest highlight of "Tik Tok" that distinguishes it from other short video platforms lies in its unique machine recommendation algorithm, which expands the recommended group from "small to large".

That is, first push the content to a small number of users who have been tagged with the same label as the content, and judge whether the content is high-quality and worth recommending again based on their "reactions", and then decide whether to gradually expand the scope of content recommendations.

The users' "reactions" are mainly measured by the following four indicators: completion rate, number of likes, number of comments, and number of reposts.

Generally speaking, the test is whether the content is attractive enough, so there is no doubt that content is important. However, in the process of publishing a video, there is another part that is equally important, that is, the title.

The reason why the title is important is that it determines why users are attracted to the video and click on it, and whether they will leave a message and interact with the author after watching the video.

This part of the content usually appears in the lower left corner of the published short video. We can guide users to leave messages, like, etc. by asking questions or asking counter-questions, thereby increasing the chances of the video being recommended.

In addition, by adding popular hashtags, tagging friends or official assistants, you can also increase the chances of content being exposed to a certain extent.

As for how to write it, we have been browsing Tik Tok for a few days and compiled a relatively comprehensive list of categories on "How to write a title" for your reference.

2. List of Tik Tok Title Categories

1. Inspire/Express Gratitude

“Thank you to those who grew up with us.”

"I waited for my wife for a long time but she still didn't catch up. I turned around and saw her buying peanuts, which I don't like at all. I am grateful that I met a truly kind woman."

2. Work hard to get likes and attention

"I spent the whole night with my friend. I was so tired. I went to sleep after posting the video."

"The 'Sorrow of Separation' you asked for is here. I tried my best to shoot it for nearly four hours. I even showed you the calligraphy. Please give me a thumbs up to encourage me."

3. Chinese people’s sentiment

"We are the Shanghai police. We have the right to check your passport."

"D&G was completely removed from shelves in China overnight. China is the daddy you can't afford to offend."

4. Admire/respect others

"I have been awarded the rank. From today on, I have finally become a glorious armed police soldier."

"Does anyone know the old man selling flowers in Sanlitun ? He once sold potted plants to save money for his son's surgery. He didn't beg or charge too much. He is worthy of admiration! Poor parents in the world!"

5. Tutorial Value

“How to Eat Lobster Fast.”

"Life hacks: What to do if the oil filter on your range hood is hard to clean."

6. Interesting description

"15-day-old sweet potato, with a look of disdain for the confinement nanny"

"The boss is here (five), who did the boss hire today?"

7. Be compassionate

"It's my 34th birthday, no girlfriend, no cake, and I have to work the night shift! I charged my OPPO phone for 5 minutes, but I couldn't find the person I talked to for 2 hours!"

"The mother monkey wouldn't let the baby monkey eat the bread, and she ate all of it. The baby monkey's final cry was really pitiful."

8. Interactive Questions

"Which category do you belong to?"

"What is your two year old doing?"

Final words

The value of knowledge lies in its application, and the more advanced application of knowledge lies in its transferability.

Through our research on TikTok over this period of time, we found that there are actually many similarities between using TikTok and running a public account . The biggest difference is that the content we post on TikTok is now presented in the form of short videos.

As for the writing of titles, we can actually refer to the thinking of selecting topics on public accounts, which correspond to three major factors, including emotion + region + group.

The emotional factors are what we often call "love, friendship, and family affection". In addition, we can also add some highly arousing emotions, such as touching and heartwarming... Of course, the highest arousing emotion is anger. For example, the example of the "D&G incident" mentioned earlier evokes the patriotic pride that evolved from anger.

Due to geographical factors, the most common application category is food. Take an example from my own experience. One day when I was browsing Douyin, I suddenly found the location marked by a food video, which happened to be near my home. So I paid more attention to it. Later, when I passed by, I would pay more attention and found that the queue of that store was almost always long every day. This is the magical effect of Douyin.

Group factors actually mean understanding the needs of your target users, such as providing beauty and dressing suggestions for female users , life tips for housewives, etc.

Comparing with the above-summarized list of “TikTok” title categories, you will find that they all hit at least 1-2 elements. For example, the point of “arousing/expressing gratitude” hits the touching and heartwarming elements of high arousal emotions. You can match and find the others separately, they all meet the above-mentioned requirements.

So when making "TikTok", we can get the corresponding answer to what to shoot. The most direct application method is that we can conceive what we can shoot in the above category list;

After the idea is completed, we will use this list of elements to test whether we have hit at least one element that meets the requirements of a hit product, and then we can create it. Finally, when sending it, we will pay special attention to reflecting the focus of our content in the title.

The above is our result on how to write "TikTok" titles and how to select topics. I hope it can be of some help to you.

Source: Teacher Kunlong (ID: ikunlong)