App Promotion: The Ultimate Strategy for Paid Promotion on Xiaomi Information Platform
| The following is a summary of the resources of Xiaomi Store for your reference. The following will directly analyze the key points such as resource summary and delivery strategy: 1. Summary of Xiaomi paid resource positions: Xiaomi’s current payment models are divided into three types: CPD, CPM, and CPC: 1. CPD featured in the homepage recommendation position; 2. Banner CPD at the top of the homepage; 3. CPD is required for installation; 4. Search ranking CPD; 5. CPM and CPC of “Yi Dian Zixun” information flow. 2. Delivery Strategy Please bid 1. Home page featured recommendation position, billing method: CPD, minimum bid 1.2 yuan. Usually, if we e-commerce want to be in the top 30 on the home page, the price has to be more than 15 yuan. 2. Banner at the top of the homepage, billing method: CPD, minimum bid 2.5 yuan, e-commerce products generally bid between 22-30 yuan. 3. Must-have for installation, billing method: CPD, minimum bid 1 yuan. If e-commerce products want to become must-have for installation, the products must cover more than 2% of MIUI users. The general bid for e-commerce products is 10-13 yuan. 4. Search ranking, billing method: CPD, minimum bid 0.5 yuan, the resource display position is the fourth in the search ranking, and the e-commerce product generally bids 10-15 yuan. 5. "Yi Dian Zixun" information flow, billing method: CPM, CPC, the minimum bid is 6 yuan and 0.3 yuan respectively. The bid depends on the conversion effect of the material, and ultimately it must be calculated to the price of a single CPD. If the price is appropriate, the price can be adjusted appropriately. Special note: Xiaomi's advertising is a precise exposure, and user attributes will be divided through the database to identify precise users. Therefore, a high bid may not be seen by all users. When advertising, you can also check the direction in the information flow background. Precision optimization strategy 1. Search term optimization. Through business relationship communication, Xiaomi Business can provide some recent hot search terms for matching and association selection strategies: focus on selecting keywords with the same category, similar product word count, and the same name. 2. Obtain high-quality conversion materials of similar products from stores and provide them to our products for reference; Reference strategy: focus on the other party’s ICON, subtitles, screenshots, and copywriting. 3. Adjust the price of the product by time period; Adjustment strategy: Adjust prices more than 3 times a day. Because users have different usage habits and stickiness in each time period, most products should still be launched between 6pm and 11pm. 4. Iterate titles, copywriting, and materials; Iteration strategy: Generally speaking, the iteration cycle is recommended to be no less than 3 times a month. The exhibition ratio (exposure-click) can be used to analyze whether the material attracts traffic. In addition to paid resources, Xiaomi's free resources still need to be constantly strived for. The following is a summary of Xiaomi's free resources: Free promotion: 1. First release : You can only apply once within a natural month, and the old products must have substantial updates. 2. Self-recommendation of new products: generally aimed at small companies, high-quality new applications with no budget and little exposure. 3. Regular activities: Apply for regular activities from the 10th of this month to the 10th of the next month from the 1st to the 5th of each month. You can only apply once within 60 days. It is a prize-giving activity and you need to cooperate with the prize distribution. 4. Prospective activities: Focusing on the special themes issued by the store, the forum will apply independently. 3-4 special activities will be collected every month. Please refer to the forum announcement. |
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