BYD's monthly sales exceeded 300,000 units. Huawei is the key to achieving the goal of 4 million units next year

Data shows that BYD's auto sales in November once again exceeded 300,000 units, reaching 301,903 units, but there was almost no month-on-month growth. In October, sales were 301,830 units, a month-on-month increase of 5%.

Selling 300,000 units per month in the domestic market is something no car company has ever done before. But what is worrying is how BYD, whose sales are beginning to weaken, can maintain sustained high-speed growth in the future as price wars intensify?

In November, the retail sales volume of passenger cars in the Chinese market was about 2.097 million, a year-on-year increase of 25.5%. BYD's share was about 14.4%, while the shares of German and Japanese brands were only 17-18%. 91che believes that as the penetration rate of new energy vehicles continues to increase, BYD's share may still increase, but the growth rate is unlikely to be too large. If BYD can take 20% of the market, its monthly sales can reach 420,000 vehicles.

So, from whose hands should BYD snatch the cake in the future?

Currently, sales of Huawei cars are increasing, Ideal is also performing well, and even SAIC Volkswagen delivered 15,600 new energy vehicles in November.

Growth always reaches its peak. An obvious reality is that although BYD is far ahead in the new energy market, it will become increasingly difficult to maintain its high momentum.

BYD's biggest rival in the Chinese market, Tesla, has also encountered growth troubles and its market share has been under pressure. In November, Tesla's sales were only 82,432 vehicles, a year-on-year drop of 17.8%, the largest monthly drop since December 2022.

Even a company as strong as Tesla, which has such a huge first-mover advantage, has encountered growth difficulties in the Chinese market where the penetration rate of electric vehicles is so high. BYD is naturally no exception.

Consumers' novelty about Tesla is fading, and the same is true for BYD.

In addition to Tesla, the rise of Huawei has also begun to grow into a presence that BYD cannot ignore. Edmond de Rothschild Asset Management believes that with Huawei's entry into the electric vehicle market, the speed of new cars entering the Chinese market will accelerate again. Once BYD lags behind Huawei in technology, it may suffer unprecedented sniping.

91che believes that BYD outperformed its competitors in the global pure electric vehicle market in October, only lagging behind Tesla. It should surpass Tesla in the fourth quarter of this year. Although BYD's sales hit a new high in November, price cuts and promotions played a certain role. According to the original goal, BYD expects to sell 4 million pure electric vehicles next year. Whether it can achieve the established goal will undoubtedly play a crucial role in the development of the next five to ten years. In other words, whether BYD can continue to move forward, the sales target of 4 million vehicles is a watershed.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.