Facebook Marketing: 9 Tips to Help You Take Advantage of 2 Billion Users
In 2004, Mark Zuckerberg , a sophomore at Harvard University, created the Facebook website. Over the past 13 years, the number of Facebook users has continued to grow at an astonishing rate and has now surpassed the 2 billion mark, making it the world's largest and most influential social media empire. For many products, 2 billion is obviously a huge cake. Outline How to maximize the security of account operation How to quickly add friends to your personal homepage Professional page operation skills Group marketing analysis Introduction to Facebook global store automatic marketing tools Personal advertising account, corporate advertising account and advertising account security detailed explanation Facebook advertising review mechanism and image misunderstanding Discussion on Facebook account suspension issues1. How to maximize the security of account operations1. Fixed IP 2. The real registration information including ID card and name must be consistent 3. No more than 200 friends can be added passively and no more than 20 friends can be added actively every day. 4. Normal operation frequency 5. Back up friend information to facilitate verification operations after the account is blocked. 2. How to quickly add friends to your personal homepage: 1. Enter "ADDME" in the search bar, select the search result and choose the group you are interested in. After joining the group, post a message, introduce yourself or send personal photos, products and welcome people to add you as friends, etc. I highly recommend this method. 2. Import emails. 3. Professional page operation skills 1. Search for popular and active homepages related to your products, and leave a message on the homepage, which will be displayed as a "guest post". 2. Like, comment and post on the homepage frequently, so that you can get more opportunities to expose your homepage. 3. Repost popular videos. Most users like popular video content. 4. Take advantage of Facebook’s recommendation system. Facebook automatically pushes more related homepages based on the categories of homepages that users like. Usually, the homepages pushed by Facebook are those with high number of fans and engagement. Through this method we can find a large number of celebrities. According to Facebook's automatic push function, we need to be cautious when adding the first batch of friends. Therefore, when we register a Facebook account, relevant information including country, hometown, previous workplace, junior high school, high school, and university address can be set as our marketing market. For example, if our market is mainly the United States, then we will fill in the information as the United States. Facebook cannot judge the authenticity of this information, but it can automatically recommend users in our area for us to add as friends based on our basic information. 4. Group marketing analysis 1. Select groups related to our products to join. For example, a nail art company can choose to join groups for girls who love beauty, shopping, beauty, and nail art groups. It should be noted that you cannot blindly choose groups with many but inactive members. Highly active groups are more worthy of our time and energy. 2. Add administrators or popular people in the group as friends, and send them posts for various interactions, such as liking, forwarding, and sharing. You can communicate with them when you have time. Making friends with them sincerely will help our posts to be approved. Adding them as friends will be helpful for our future posts. 3. Post comment marketing: When a post has a large number of users commenting, we will post comments again, and all users who have posted comments before will receive new comments. For example, if a post already has 150 comments and we post another comment, then the first 150 users will receive our new comment. 5. In the cross-border e-commerce field of Facebook Global Store, in addition to Amazon , Ebay, AliExpress and other e-commerce platforms that can sell products online, sellers can also sell goods by building their own e-commerce websites. Take Shopify as an example. Since its development, Shopify not only provides professional e-commerce website construction services, but also develops e-commerce based on social networks . Sellers can open stores globally on mainstream social media such as Facebook , Pinterest, Twitter , etc. through Shopify. Baidu search for more detailed operating procedures. 6. Introduction to automatic marketing tools There are a large number of Google browser plug-ins in the Chrome Web Store. The following links take you directly to the Chrome Web Store. https://chrome.google.com/webstore/category/extensions?utm_source=chrome-ntp-icon It has powerful functions and helps us to carry out various marketing work. Invite all friends to the group with one click, add all friend invitations with one click, cancel friend requests in batches, automatically like, etc. If the corresponding plug-ins are installed, these functions can be used by me to improve our work efficiency. 7. Detailed explanation of personal advertising accounts, corporate advertising accounts and advertising account security 1. The difference between personal advertising accounts and corporate advertising accounts. Personal advertising account: You can open an account without any agent, but it is unstable and the amount of advertising is limited. Instability means that the account is easily blocked. Once blocked, all the funds invested in the account will be lost. Corporate advertising account: requires meetings to be conducted through an agent, the account is stable, and the amount of advertising can be pre-deposited. Even if the account is blocked, we can still recover the funds from the agent. 2. Reasons for advertising account being blocked: 1) Irregular IP login 2) Violation of Facebook advertising policy 3) Inconsistency between advertising payment information and registration information. To place Facebook ads, you must bind a credit card or Paypal payment. The credit card holder's name must be consistent with the Facebook registration name, and the credit card cannot have any outstanding balance or default records. 4) Newly registered Facebook accounts cannot run ads immediately 5) Other unknown reasons 8. Facebook image misunderstandings and ad review mechanism Image misunderstandings: 1) The text portion exceeds 20% of the entire image 2) Do not utilize politics, sex, or other sensitive topics 3) Do not post excessively pornographic content or expose a lot of skin 4) Do not depict non-existent functions 5) Do not contain QR codes 6) Do not use Facebook brand images without permission Ad review mechanism 1) When user ads do not violate regulations and continue to pass ads, Facebook will review new ads more quickly. Otherwise, the advertising review speed will be slowed down. 2) When your ad is rejected by Facebook for the first time, Facebook will use manual review. At this time, the intensity of the ad review will increase and the speed will decrease. When an advertisement is rejected a certain number of times, it will directly lead to the suspension of the account or even permanent ban. To this end we should cultivate some accounts with credit ratings. 9. Discussion on Facebook account blocking issues Recently, a large number of new and old Facebook accounts have been blocked, and a large number of accounts have received prompts to re-authenticate photos, requiring us to provide photos with our own portraits. This large-scale verification is not limited to new accounts. A large number of old accounts have also received the same verification prompts. I personally believe that this large-scale verification is not the result of violations in the traditional sense but has a certain degree of randomness. Many reasons may cause the need for re-verification, such as our photo albums, or some posts published in our accounts, and the person in the post is not the real person but circled this one as the real person. At this time, Facebook's mechanism will be triggered, resulting in another review. It is recommended that new accounts treat the account as their own account in the early stage, post personal photos, talk about their own feelings, etc. These will be of great help in the later review. The question is, what should I do if I fail the audit? What we can do is send an email to Facebook customer service. The author tried sending a lot of emails to Facebook customer service and received a notification from Facebook that my account had been unblocked. Unfortunately, it was blocked again the next day. If you have any good solution to this problem, I would be grateful.This article was compiled and published by @淑贤 (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, information flow advertising, advertising platform |
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