Christmas marketing, see how it is done abroad

Christmas marketing , see how it is done abroad

Friends in the WeChat group have started to get restless these days... Everyone has started to care about what kind of activities their platform should launch during Christmas to attract widespread attention or make it easier to sell products. I just want to say one thing: compared to just thinking about making money from the audience, giving the audience better content is the kingly way. Today, I share with you some great Christmas creative videos, hoping to help you open your mind:

Greeting cards can be so awesome, there is no limit to creativity:

Recommended reason: You would never imagine to what extent a greeting card can be abused. The "World's Best Christmas Card" by the British Birdbox Studio will definitely refresh your previous cognition. If anyone can make it after reading this, I just want to say: please send it to me!

Marks & Spencer's 2014 Christmas elf gift-giving advert has everyone looking forward to Christmas...

Reason for recommendation: As the largest multinational retail group in the UK, Marks & Spencer’s Christmas theme for the past two years has been “fairy tale”. As Patrick Bousquet-Chavanne, marketing director of Martha, said: "The magic of Christmas is that it makes you believe in more possibilities in life. It is a day for you to enjoy the beauty of the festival and escape from reality." This short film can make you truly feel the joy of Christmas.

MTC's Hug Marketing : The Butterfly Effect of a Hug

Recommended reason: The central idea of "a little kindness can go a long way" perfectly fits with the "Giving a little goes a long way" that Russia's MTC Communications has always advocated. It also offers Christmas promotions: recharge less money and enjoy more services. MTC's communication this time has brought people genuine joy, both materially and spiritually.

John Lewis' 2014 Christmas advert can bring you summer warmth even in the cold winter:

Recommended reason: John Lewis is the largest department store in London, UK. This year’s Christmas advertisement is based on the interesting things that happened after a child got a penguin, telling us that Christmas is also about companionship! If one day you owned a penguin, could you feel his needs?

John Lewis' 2013 Christmas advert brought tears to many people's eyes:

Recommended reason: Can you imagine that this short film is made with stop-motion animation? Every animal's expression, every falling snowflake, every frame you see is made of paper...

The author of this article @墨七 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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Christmas marketing, see how it is done abroad