What new hot spots have been brought by international designers' performances?

With the opening of the Shanghai Auto Show, car design has undoubtedly become a worldwide phenomenon. Originally, international auto shows were mainly about new cars and new designs. If the environment in which the auto show is held and the popularity index remain high, the attention paid to design will only increase. The international design of this Shanghai Auto Show, whether it is the new models launched by international companies or the continuous internationalization trend of Chinese brands, is naturally the most prominent attraction on this stage.

As for the design of new cars, we need to look at the origin of the design and the ins and outs of the design culture, which naturally cannot be separated from the important role of designers. With the continuous job-hopping of international designers and the increasing ambition of domestic car companies to strengthen international design, the trend of international mainstream designers' side jobs has begun to emerge. For example, Audi designers joined BYD, and the head of Skoda design left BMW, which made the domestic automobile market have a more promising future. The practice of domestic car companies letting international design teams take the lead as a whole requires not only a change in form, but also development in design content, which is different from the past. For this reason, while people have greater hopes for new domestic designs, they also need to examine the new achievements and new problems brought about by international designers' side jobs from the aspects of development, competition and comparison.

It should be said that it is not new for international designers to perform for other purposes. For example, Italian design has been infiltrating China for a long time and has been accompanying the development of domestic automobile products. In the international market, Hyundai Kia has also produced great design highlights. These, to a certain extent, also reflect the influence and changes of international design on a period. Although the current domestic design needs are different from the past, the general trend of design leading brand development has never changed! This makes domestic design, when entering the second stage of integrated international design, more attention should be paid to the originality of design and the ability of designers to carry forward the past and usher in the future. In order to better learn from the success of Kia's integrated design and avoid the weakness of integrated international design as much as possible, it is obviously an issue that needs to be paid attention to in the new stage of international designers' "performing for other purposes". This requires not only the company to know people well and assign them to the right positions, but also the designers to abandon the habitual concept of relying on reputation for a living. This is the key to jointly create new automotive design.

If an enterprise wants to make use of the international influence of designers and the brilliance they create to achieve leapfrog development, it needs to not just rely on reputation. In fact, any designer who can gain a foothold in the international automotive industry naturally has convincing ability. If it is properly integrated, the effect of one plus one is greater than two can be achieved. On the contrary, if the experience of international designers cannot be used well, or even if they are burdened by their fame, they can only get unimaginable acclimatization. In fact, who can surpass Giorgetto Giugiaro in terms of fame? ! It's just that some domestic enterprises have not integrated the relationship with Giorgetto Giugiaro's design, so they have spent enough money but have not achieved the desired new design results. Now, with the continuous entry of international mainstream designers into domestic enterprises, new problems will inevitably arise. How to require international designers to better integrate and combine with the attitude of trusting people and their own high scrutiny ability is more important than anything else.

As for the international designers' side jobs, their fame and influence are obviously only a reflection of the past. This is why they are bound to face the problem of integrating with the Chinese market and the new challenge of whether they can have a second spring. Therefore, it depends on how designers can get rid of the problem of complacency and how to better integrate into the new culture. This is a new test for international designers. In particular, after domestic automobile manufacturing has entered a new stage, if old thinking is still used to influence new manufacturing, it will not only easily drag down their international influence, but also easily cause the problem of duplicate construction in the combination of new designs. This is what we need to learn from the most.

Objectively speaking, the auto show, as a huge stage for automobile display, is no longer just a platform for displaying the form of new cars, but also a platform for displaying the connotation of new cars. This requires that automobile designers, as the darlings of various companies, should write new automobile brands from a more avant-garde perspective. Otherwise, whether they rest on their laurels or are self-satisfied and only care about themselves, they will easily be abandoned by the market. After all, the real competition depends on brand power and the level of competition in a comparative sense. This may be the new challenge for international designers...

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.