What is the difference between Tik Tok fans and following? What are the minefields in Douyin operations?

This article mainly introduces the difference between Douyin fans and following, and the minefields of Douyin operation. If you don’t understand the following and fans in Douyin; if you have just started to operate Douyin and are still unclear about some of the minefields, you can read this article, you will definitely gain something.

When opening a store on Douyin, you also need to understand the different meanings of different professional terms. For example, do Douyin's followers and fans have the same meaning? In addition, what are the common misunderstandings when operating a Douyin store? In response to these issues, come and read this article with the editor. I believe it will be helpful to you.

What is the difference between fans and followers on TikTok?

You can browse many interesting short videos on the Douyin platform. If you register an account, you can also recommend some short videos posted by people you know to help you understand their dynamics. For people you like or interesting video publishers, you can also choose to follow them. Following means that you follow the other party and become their fan.

If the other person does not follow you at the same time, you can only send him three messages, but if the other person follows you at the same time, you will become each other's friends and can chat for a long time. If the other person follows you, then he becomes your fan.

The difference between fans and following in Douyin: fans mean being followed by others, while following means that you follow others and become a fan of them. The two are operations performed by different personalities.

What are the misunderstandings of Douyin operation?

1. Not knowing the platform rules and not making plans

Every platform has its own rules. Many novices do not understand the rules of the platform before operating, and they upload directly without even understanding the function of each button. Limit traffic, reset, delete videos, and severely block accounts.

The minimum you need to know is what rules the platform has, what is prohibited, what is not allowed to be posted, and what is likely to become popular.

For operations, you must first make a plan. What videos to update, what types to produce, and how to monetize all require a plan. Only with these can you know what to do and how to do it. Don't be blind. The most basic attraction points, hot spots, and monetization paths must be there. The ultimate goal is to monetize.

2. No account maintenance and inactivity

There are various account maintenance techniques, various plans, and the weight of account maintenance. In fact, Douyin is a decentralized platform, and there is no weight at all. It mainly depends on the activity of your account, interactive relationships, and behavioral habit labels.

I often ask myself why my account has no recommendations, why the number of views is so small, and why my fans haven’t increased after so long. I wonder if I am willing to pay attention but still haven’t developed the account. If you are in a hurry to achieve success or just listen to what others say, you will die.

3. Copy

I saw a popular video on a certain platform, downloaded it and uploaded it to TikTok, thinking it would become popular.

Whether it is technical skills, good looks, imitation performances or funny jokes, behind those popular 15-second short videos, the user portraits and user behaviors of fans are completely different from any previous platform. Tik Tok’s backend technology has a deduplication mechanism, and the machine will automatically determine the repetition rate of your video. If the repetition rate reaches a certain percentage, it will be considered as a repetition and will not be recommended.

Some people directly modify the MD5 of the video, which used to be OK, but now it is useless. Tik Tok's system is already very complete.

On Tik Tok, try to make vertical videos. Horizontal videos perform relatively poorly, and if the user experience is not good, there will naturally not be more recommendations. There are two ways of reviewing Douyin: manual review + machine review. After your work is published, it will be reviewed by the official machine to see if it is a copycat work. If it is identified, in addition to recommending a few hundred basic plays to you, it will not be pushed to you in the future to gain more exposure.

4. Take more photos and send more messages

Boss, look at my Tik Tok, why isn’t it popular? The boss replied, it’s okay, just shoot and post more, there will always be one that will become popular, and then start shooting and posting in various ways. When you find that the video format posted by others is popular, you will imitate it. After posting a few that are not popular, you will change to another format and upload it. If it is not popular, change it again.

Many people actually believed it, which is helpless.

Tik Tok is an algorithm-driven platform. Its recommendation logic is different from that of other platforms. It strengthens personal labels and definitely does not rely on quantity to make up for strategic mistakes.

5. Post to Become Popular

If you are not doing it from a commercial perspective and are just having fun, you can post it casually. However, if you are operating Tik Tok short videos and want to increase followers and realize monetization, there must be rules and operational ideas in it, including the most basic positioning, account avatar, name, signature, music video production, etc.

I always think about making a work popular, and I am so focused on becoming popular that I don’t consider whether the content itself will have baggage, whether it will reach a completion rate or receive reposts, likes, comments, etc. If this video doesn't go viral, change your approach. If it doesn't go viral, keep changing it. As for users, they don't know what you do, so why should they follow you? If they don't follow you, your fans will naturally not increase. Slowly the account will die.

This concludes this article about the difference between Douyin fans and following, and the minefields of Douyin operations. For more information about the difference between Douyin fans and following, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!