June Marketing Node Reminder [Dry Goods Collection]

June is coming, and there are still many hot spots!

We have compiled reminders and suggestions on marketing nodes in June for your reference.

Included nodes: Children's Day , Father's Day, Dragon Boat Festival , Summer Solstice, Grain in Ear, Kiss Valentine's Day , World Environment Day, China Children's Charity Day, International Day Against Drug Abuse and Illicit Trafficking, etc.

Children's Day

Keywords : Childish memories, children

June 1

International Children's Day was established to commemorate the Lidice Massacre on June 10, 1942 and all the children who died in wars around the world, and to protect children's rights. It’s the first holiday in June. How should advertisers take advantage of it?

1. Online: posters and TVCs can start with keywords such as childlike innocence, memories, children, and childhood.

2. Offline: Restaurants such as KFC can launch discounted packages for Children's Day; stores selling children's clothing, shoes, daily necessities, etc. can offer price reductions and promotions.

3. Online: Takeaway apps can give out coupons on the same day, and merchants can launch discounted packages for Children’s Day; children’s clothing, shoes, and daily necessities on online shopping platforms can be discounted.

4. Weibo and WeChat platforms can leave an interactive topic: Show off your weird childhood photos/talk about the interesting things in your childhood/If you could go back in time, what would you want to say to your old self? wait.

World Environment Day

Keywords: public welfare, environmental protection, green

June 5

June 5th of every year is World Environment Day, which reflects the understanding and attitude of people around the world towards environmental issues and expresses mankind's yearning and pursuit for a better environment. It is still a public welfare and environmental protection festival, so we can take advantage of this point:

1. Online: The brand educates people on the importance of protecting the environment, as well as some public welfare activities that are within the power of ordinary people.

2. Offline: The brand initiates fundraising or charity activities, such as marathons, tree planting, etc., and participants are given small brand gifts.

3. Shared bicycle brands can provide free rides on the same day to promote green travel and protect the environment.

4. The brand can launch an online fundraising campaign, where participants can receive a sapling of their own. The subsequent planting and growth will be transparent, which will help maintain the positive image of the brand.

College Entrance Examination

Keywords: encouragement, cheering, topic

June 7, 8 and 9

It’s the time of the college entrance examination again. Here, I would like to wish all students to get satisfactory results! How should brands take advantage of this national hot spot?

1. Online: Brands can use posters to encourage and cheer each other on, or they can ask questions in the form of pictures and texts, for example: What is your favorite food at KFC? A.HamburgerB.New Orleans chicken wingsC.Original chicken nuggets

2. Offline: College entrance examination students will almost always buy electronic products after the exam. Merchants selling computers, mobile phones and other electronic products can prepare discount promotions, and the same applies to online shopping platforms.

3. Online: Brands can focus on college entrance examination essay topics, college entrance examination jokes, etc.

(Note: The hot topics for the high school entrance examination are similar)

Father's Day

Keywords: father, family, shopping

June 17

The 17th is a holiday to thank fathers, which began around the beginning of the twentieth century and originated in the United States. If you miss your parents, just go back and see them. If you can't go home, don't forget to buy something for your dad.

1. Online: Shopping apps launch discount promotion venues in advance.

2. Brand-leveraging posters should start from fatherly love, family affection, etc.

3. Offline: Shopping malls (apparel, shoes, nutritional supplements, health products), restaurant promotions.

4. Weibo and WeChat platforms can reserve an interactive topic: one sentence per person to express love for dad.

6.18 E-commerce Festival

Keywords: online shopping promotions

June 18

The 6.18 E-Commerce Festival is an online shopping carnival organized by major e-commerce companies in order to compete with JD.com ’s store anniversary. The level of carnival is no less than that of Double Eleven , so advertisers naturally want to take advantage of the trend!

1. Online: special promotions on shopping platforms, Weibo, WeChat, TVC and other promotional methods.

2. Online: H5, mini -games (such as sharing and collecting discount cards), and participating to get coupons.

3. The hidden competition means that posters, copywriting and other promotional methods also have different effects.

4. E-commerce brands can take advantage of recent hot topics and sponsor popular variety shows to increase their brand presence.

Dragon Boat Festival

Keywords: Zongzi, Dragon Boat, Praying for Qu Yuan

June 18

The Dragon Boat Festival falls on the fifth day of the fifth month of the lunar calendar every year. It is one of the four major traditional festivals of the Chinese people, along with the Spring Festival, Tomb-Sweeping Day and Mid-Autumn Festival. We eat rice dumplings and row dragon boats on the Dragon Boat Festival, and it is also a festival to commemorate Qu Yuan. How should we take advantage of the Dragon Boat Festival?

1. Online: You can publish WeChat mini-game H5, such as dragon boat racing to gain traffic , small gifts, etc.

2. Offline: Brands can hold dragon boat races or events to commemorate Qu Yuan.

3. Brands can also popularize knowledge about Dragon Boat Festival customs on Weibo and WeChat platforms, such as rice dumplings, Qu Yuan's story, dragon boats, etc.

Grain in Ear, Summer Solstice

Keywords: summer watermelon air conditioning

June 6, June 21

There are two solar terms in June that remind us that summer is really here. It’s finally time to eat watermelon and enjoy the air conditioning. During Grain in Ear and Summer Solstice, advertisers should remember to take advantage of the situation.

1. Advertisers collect some copywriting about summer to create a collection of refreshing copywriting.

2. Air-conditioning brands can increase their efforts in brand promotion and launch preferential promotions on online shopping platforms.

Other important node notes:

National Eye Care Day June 6

China Population Day June 11

World Day to Combat Desertification and Drought June 17

World Refugee Day June 20

China Children's Charity Day June 22

International Olympic Day June 23

National Land Day June 26

International Day Against Drug Abuse and Illicit Trafficking June 26

World Youth Festival June 30

This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source!

Product promotion services: APP promotion services, advertising platform, Longyou Games