Today is the National College Entrance Examination Day, a day that determines the fate of millions of college entrance examination candidates. This crucial day is also a good opportunity for various brands to come up with various tricks to attract numerous candidates and parents. Below we will summarize several ways to take advantage of the hot topics of the college entrance examination . Conventional gameplay: 1. Cheer up before the exam Making a poster to cheer up and encourage college entrance examination students is the simplest and most direct way to take advantage of the situation. It has a clear target and directly hits the audience. But the key point is how to combine your own products or brand with the "College Entrance Examination" to create highlights and sparks, otherwise it will only be drowned in the numerous brands that are taking advantage of the situation. (Dudu is still very dirty) 2. Play with college entrance examination derivatives
The composition topic has always been a hot topic in the college entrance examination. Once the topic is announced, it will always become a point for various brands to compete for. This morning, many people were eagerly waiting for the college entrance examination composition to become a hot topic and for the joke makers to show off their wit. Before 12 o'clock, the college entrance examination essay topics were all announced, and the hot search #高考作文# quickly topped the list. However, this year's college entrance examination essays left all the joke writers dumbfounded. Here are a few essay topics for you to experience for yourself~ The editor can only say: Fortunately, I was born early...
There is no need to say more about how much youth this book carries for many students. From what aspects can we take advantage of the situation? Anyway, the editor lived in the pain of purple covers during his senior year of high school. Purple, red, blue and yellow book covers are still very magical. Brands that like to play by their own rules are advised to start with color and use magical emoticons or pictures to play different tricks on social media .
The admission ticket is a certificate for the college entrance examination. Unlike the college entrance examination, the brand can "put the cart before the horse" and let users obtain a top student certificate/admission ticket/admission notice, etc. by answering questions in the exam. According to different answers, you can DIY several certificate copywriting . This is also a difficult point, because only if it is interesting enough will users be willing to share. It can be said that it is very smart for several idols to take advantage of the current popularity of Idol Producer while taking the college entrance examination. (College Entrance Examination Time Machine H5) 3. Nostalgia In fact, many people who pay attention to the college entrance examination on the mobile Internet are already far away from the college entrance examination. The college entrance examination represents the student days and youth. This group of people will more or less miss or complain about their student days. Therefore, brands can use the college entrance examination as an opportunity to engage in discussions on nostalgic topics. Nostalgia can be roughly divided into two aspects:
This time, Jiang Xiaobai also took advantage of the college entrance examination from a nostalgic perspective, and the copy is still very heartbreaking. The hardest thing to say is First hello and final farewell Youth is not a period of time But that group of people Photos Remember the Past Hiding you and me in my heart What is precious is I used to blush just by looking at each other Afraid of friends who keep saying Become a timid passerby Later I said that the dream was barren When I was young, I just didn't look back
Or complain about yourself now , #You used to know everything about astronomy and geography, but what about now? #For a topic like this, there are many ways to play it, such as making a set of test papers to see how much you know now, etc. (Youdao leverages H5) Different fields can also produce a set of industry college entrance examination papers to see how many answers the students can get right! 4. Practical Guide Before the exam: What are the essential tools for the college entrance examination? Test question predictions, road condition guide... After the exam: What pitfalls should you avoid when choosing a major? This type of leverage is more limited and is suitable for more vertical industries: such as examination platforms, learning, automobiles ( online car-hailing can be used as a positive marketing ), local convenience media... Abnormal gameplay 1. The first batch of post-00s take the college entrance examination This year's college entrance examination is quite special. It is the first batch of post-2000s to take the college entrance examination. Therefore, from this perspective, we can give a pot of (toxic) chicken soup to the young men and women who have graduated for several years. Seeing that those born in the 2000s are taking the college entrance examination, are these people born in the 1990s feeling mentally broken? Ten years after graduation, his test-taking ability is still not as good as that of a primary school student; after five years of working, his salary is still the same as it was five years ago; at this time, a bowl of toxic chicken soup brings up the anxiety of the post-90s generation again. 2. Earthy Love Talks for College Entrance Examination Series: The "earthy love words" that are popular recently can be played with the college entrance examination series. The editor has thought of a few earthy love words to send to lovers who are about to be together or separate during the graduation season~ -After the exam, which school do you want to apply to? - I want to fill your heart -For this question, which one did you choose, ABCD? - I choose you -The college entrance exam is over. How about you agree to be my boyfriend? If yes, I will enroll you in a school. If no... -… - I'll think of a solution. - I submitted a blank paper on the college entrance examination essay website -Why? -The title is "Holding Your Hand", your face is all I can think of Finally, I wish all the college entrance examination students will answer all the questions correctly! The author of this article @菇鸟哥笔记is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, advertising platform, Longyou Games |
<<: In special times, how can the retail industry operate private domain traffic well?
>>: Youku video advertising account opening process and billing details
v7.7.1 version update says 1. Fixed the drag and ...
How much does it cost to join a nail art app in L...
Introduction : In an era of traffic shortage, the...
Is it expensive to develop a Laiwu men’s clothing...
From January to December 2019, Perfect Diary ’s c...
In the future, data will serve as a factor of pro...
Short videos now occupy the leisure and entertain...
How is a complete event planned and implemented? ...
"In just a few seconds of video, everything ...
If we say that industrial manufacturing companies...
Invisible poor parents, tutoring phobia, cram sch...
After reading this article, I hope you can improv...
All startups will face the problem of how to acqu...
Yuan Guohua's "Who to Learn: The Bottom-...
The author of this article analyzes four aspects:...