Tips for making creative advertising promotions near WeChat, use them well to triple your sales! Case Analysis

Tips for making creative advertising promotions near WeChat, use them well to triple your sales! Case Analysis
"The Big Dipper points to the southeast, and it is the beginning of summer." All things enter the peak growth season, and people's consumption enthusiasm is gradually heating up. Maybe they can't go far away for the time being, but there are also surprises around them. Most of the catering, life services, retail department stores and other industries have gradually returned to normal levels.

Many excellent local industry advertisers use Tencent Advertising to promote their products. By issuing a variety of discount coupons, they accurately attract potential consumers around the stores, bringing a small peak in customer flow to the stores. So how do they do it specifically? In this issue, we will analyze a wave of creative secrets for boosting conversions of external materials in the local area.

First, let’s take a look at the local stores nearby:

Nearby Promotion - a marketing solution for offline store customers, which can meet the promotion demands of merchants with small budget, low cost, simple operation, and continuous discounts to attract customers to the store. The specific style of the card advertisement placed in the circle of friends is 800×450 size, as shown below:

Nearby push outer material delivery style

Based on the above materials, we can conclude that the materials promoted near local stores have the following characteristics:

NO.1 Exquisite large pictures quickly attract attention

NO.2 Promotional copy guides users to click to receive coupons

NO.3 Store name positioning to establish user awareness

NO.4 Coupons guide users to store conversions

The editor has sorted out a set of general tips for picture and copywriting production below for advertisers’ reference!

1. Picture design skills

▶Catering and food industry

① Food Feature

Choose exquisite, tempting, and appetizing close-up shots of food, or show the food in its entirety to let users understand the characteristics of the food and stimulate users to click. The creative form can be a single picture or a creative grid puzzle .

Single picture food close-up

Gongge Food Close-up

② Store scene

Highlight the clean, tidy, bright and spacious store environment or the lively and warm dining atmosphere to stimulate consumer desire.

Clean and tidy environment

A lively atmosphere with many people

③ Combination of pictures and text

Close-up display of food (selecting the store’s signature products) + copywriting benefit points (discounts, convenience, delicious variety) arouse users’ desire to receive coupons.

Life-related industries

① Character close-up

Choose a scene where store staff are serving customers, with smiles on their faces and infectious movements and expressions, to reflect the store's high-quality service.

Life-related industries-Beauty and hairdressing

② Store scene

We use native store scene pictures to truly display the size of the store environment, which is very attractive and gives users a greater sense of immersion.

Life-related industries—gas stations

③ Combination of pictures and text

Choose scenes where characters are working and combine them with card and coupon discounts to stimulate users' desire to learn.

Life-related industries—Designated driver APP

Retail department stores

① Character close-up

Choose close-up pictures of people enjoying shopping to express a good shopping experience and enhance the user's sense of immersion. Note that the background should be clean and simple, not cluttered.

② Goods display

Choose goods that are popular among the public for display to reflect the richness and diversity of the goods and give customers a pleasing sense of freshness.

③ Shopping scene

Use lively shopping scene pictures to create a happy and joyful shopping atmosphere.

④ Combination of pictures and text

The combination of beautiful model purchasing scenes and product displays, coupled with discount information, arouses users' desire to buy.

After understanding the picture selection skills, let’s take a look at the copywriting skills and routines, rooar!

2. Copywriting Tips

An advertisement only has about five seconds to grab the user's attention. What kind of copy can get more clicks and conversions? Let’s take a closer look:

▶New store opening

a. Discount + product advantages

The new store quickly gained popularity when it opened, and used discount coupons to attract customers to the store.

b. Free discount + store advantage

Click to receive free opening discounts, combined with the advantages of the store environment, to attract users to receive coupons.

c. Full discount + store name

The outer layer informs the user of the address, and the copy clearly states the extent of the discount.

Festival Marketing

a. Buy one get one free + holiday limited

Retail department stores can combine holiday buy-one-get-one-free promotions with limited-time offers to create a sense of urgency.

b. 1 yuan exchange + holiday notice

It is announced that huge discounts will be coming during the holidays, and 1 yuan redemption coupons will be offered to attract customers to the store.

c. Free coupons + holiday promotions

The catering industry can use more voucher marketing activities, combined with specific holiday promotions, to attract surrounding users to the store.

Audit Avoidance Guide

In order to better implement advertising, you must also understand the review rules!

Local Audit Circumvention Guide:

picture:
1. The promotional activities described in the outer image and copy must be consistent with the content of the coupon;

2. Do not use more than 9 puzzle pieces.

text:
1. Please do not use pure text as advertising images. The text on the outer layer of the advertisement cannot exceed 30%;

2. Please do not use extreme words such as "most", "first", and "first".

other:
1. Please do not display any QR codes, including but not limited to "official account QR codes", "personal WeChat QR codes", "Mini Program QR codes", etc.;
2. Avoid forcing or inducing users to forward content by means of rewards or other means, such as "forward to Moments";

3. The advertising campaign type involves "collecting likes", which is not supported by WeChat ads.

The above are some common tips and tricks for promoting advertisements in your local area! I believe that you have already got it, come on~it’s time to show off your skills! See you next time!

Author: Tencent Advertising

Source: Tencent Advertising Service Account

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