Predictions for 100 Internet keywords in 2022! superior
Today let’s take a look at 50 small trends in the last five sections: “Beauty”, “Retail and Commerce”, “New Luxury Lifestyle”, “Health” and “Work”.
1. Beauty: A new era of fair, inclusive, positive and sustainable beauty
"Beauty" section (51-60 keywords)
51. "Sustainable labeling"丨52. "Mineral skin care"丨53. "The death of "standard beauty""丨54. "Absurd beauty"丨55. "Metacosmic beauty"丨56. "Acidic ingredients"丨57. "Friendly packaging"丨58. "Microdose skin care"丨59. "Inclusive hair care"丨60. "Robot manicure"
51. New beauty labels
More and more beauty brands are actively, clearly and transparently displaying the sustainability of their ingredients, production methods and locations on their packaging.
In September 2021, a group of global beauty brands collaborated to develop a new system to track the sustainability and environmental impact of their products. Several top brands including Unilever, L’Oréal, Natura&Co and LVMH have joined the project to achieve full transparency in the beauty industry.
Born in Colombia, Tata Harper is known as the Green Queen. She founded the eponymous first-line organic skincare brand Tata Harper. These products are developed and produced on Harper's own farm in the United States. The chemical-free, pure natural and effective formulas are the reasons why they are so popular. Gwyneth Paltrow and Emma Watson are both loyal fans of Tate Harper.
All of Herbivore's products are packaged in recyclable or biodegradable materials to reduce their carbon footprint. “We take sustainability very seriously,” the founders say.
Davines is not only a favorite of fashion and beauty industry insiders, but also an advocate of sustainable beauty activities. Its hair care products use premium, all-natural ingredients and are also recyclable. The brand is keen to support creative projects that aim to convey the concept of sustainable beauty.
As consumers have increasingly sought cleaner, more durable packaging over the past decade, beauty brands have aligned with consumer expectations with new sustainable labels.
52. Mineral skincare
After a turbulent two years, more skincare brands are incorporating minerals into their formulas as consumers seek novel ways to self-care and pamper themselves, inspired by ancient Indian beauty rituals.
Minerals first appeared in skin care products in lotions. Lotions made from hot spring water contain large amounts of minerals and trace elements. Biotherm's Thermal Spring series not only has hot spring water, but also tailors personalized mineral skin care for three different skin types.
In 2021, Niod launched a skin serum peptide containing copper. Copper peptides have wound healing and anti-inflammatory properties and play a vital role in skin growth by stimulating collagen and elastin, making them an effective ingredient in skin care formulations.
In 2021, cult Polish drugstore skincare brand Tolpa launched a mask with micro-silver particles. This product exfoliates, is antibacterial, and helps lighten pigmentation.
Now there are not only mineral skin care products, but also mineral makeup, mineral foundation and other new products.
53. The demise of “normal” beauty
74% want the beauty and personal care industry to broaden its definition of beauty – focusing more on making people feel better rather than just looking better.
At the same time, brands are also using this cognitive upgrade to redefine the beauty industry.
In March 2021, Unilever announced that it would remove the word "normal" from the packaging and advertisements of its beauty and personal care products as part of its new "Positive Beauty" vision and strategy .
Unilever's Positive Beauty strategy is committed to eliminating discrimination and advocating a more inclusive beauty.
The strategy will also drive changes in product design and formulation to make them better for people and the planet: such as using “grey hair” in shampoo products and “moisture replenish” in skin creams; such as pledging to no longer use standard numbers that make people change their body shape, fatness, proportions or skin color, and increasing the number of advertisements that reflect diverse groups and minority groups.
"With 1 billion people using our beauty and personal care products every day and even more seeing our ads, our brands have the power to make a real difference in people's lives. We are committed to removing norms and stereotypes and shaping a broader, more inclusive definition of beauty." - Unilever executives said - "We know that simply removing the word 'normal' from our products and packaging will not solve the problem, but this is an important step forward. This is a step in our positive beauty vision, our goal is not just to reduce harm, but to bring more benefits to people and the planet."
Harry Styles, a unisex beauty brand, has risen to prominence by celebrating the “many unique identities we all have”and its founders aim to “eliminate binary existence”.
In April 2021, Neutrogena launched the "For All Skin" campaign, which is dedicated to eliminating inequality in skin care, with executives believing that "we want to exist for all skins and all people."
The idea of standard “beauty” is becoming a thing of the past, and a more inclusive vocabulary is beginning to redefine the beauty industry.
54. Absurdist makeovers
After two difficult years, beauty lovers are constantly looking for new ways of expression to match their more open personalities and showcase their new understanding of beauty.
In 2021, a new beauty publication, Circus, was born - "Don't Take It Too Seriously" - celebrating the absurdity and playfulness of "beauty". From wacky, dazzling teeth to silly nail art, clown-like; Circus founder said, "I wanted to create a new magazine that pushes the boundaries of how we think about beauty and what we can do with our imagination of beauty."
For Vogue's Spring/Summer 2022 collection, models wore elongated gilded nail accessories, umbrella hats and handbags embellished with faces. The magazine found it to be "appropriately surreal".
Consumers are looking at "beauty" with a new and liberated attitude - unrestrained self-expression, which does not necessarily mean looking "good", but being brave enough to try, have fun, and constantly break the boundaries of life to stimulate one's own creativity.
55. Metabeauty
Game developers and brands use the digital technology of the Metaverse to blend virtual beauty and real-world cosmetics to increase user engagement and provide new innovation opportunities for creative people.
Gamers can customize and dress up their characters using virtual cosmetics, bringing a whole new level of creativity and individuality to the game.
In October 2021, Nars Cosmetics added 30 virtual products to the app, using virtual model characters to show their effects;
In the same month, Gucci added 29 virtual cosmetics features to the beauty center, with more than 40 combinations for users to choose from, and they can purchase actual products.
Givenchy released makeup products in the Nintendo game "Animal Crossing: New Horizons" for players to download and use in the game.
In September 2021, the exclusive beauty pack of "The Sims 4" was upgraded, including skin color, hairstyle and makeup, with at least 100 new skin colors updated; a new care experience was also added to the game: yoga, meditation and relaxation, and even new nail designs, facial, foot and nail care.
Digital technology can create "beauty" beyond imagination. While players can show their own personality and imagination, beauty brands can also find more opportunities to sell and promote new products.
56. Acidic care
Acidic skin care products are taking over beauty shelves, and the three most important acidic ingredients are: tranexamic acid, azelaic acid, and polyhydroxy acids.
Tranexamic acid – Topicals skincare debuted the 2020 Fading Brightening Refreshing Serum. This product relies on tranexamic acid to help sun-damaged or scarred skin; this acidic ingredient prevents hyperpigmentation spots and melasma, leaving skin even-toned, firm and glowing.
Polyhydroxy Acids – In September 2021, a new skincare line, Juvia, was launched that features exfoliating facial pads infused with polyhydroxy acids to clarify skin and increase radiance.
Azelaic Acid – In October 2021, the Bloom Beauty brand launched Black Tulip skincare. The range highlights azelaic acid as the key ingredient in the line's eye treatment gel. Azelaic acid helps improve skin's firmness and reduce the appearance of dark eye circles, puffiness, and crow's feet.
Acidic ingredients are the latest buzzword in skin care benefits in 2021 and are widely used in various beauty products.
57. Adaptive packaging
The aforementioned inclusivity has become one of the beauty trends, but inclusivity in the beauty industry is not limited to skin color, hairstyle, gender identity, and age.
Beauty brands have redesigned packaging structures and graphic designs to meet the needs of vulnerable groups who need cosmetics, such as the disabled and those with limited mobility. This "friendly packaging" has become a new manifestation of inclusiveness.
As early as 2018, Procter & Gamble Herbal Essence added indentations to its shampoo and conditioner bottles so that blind people can identify shampoo and conditioner by touch while taking a shower.
American designer Jane Ju designed the "Dot Skincare" skin care product for the visually impaired. In addition to using different dots to represent four products with different functions, the bottle is also designed to be square to prevent rolling and is equipped with a special magnet bracket.
The Soap Co. is a high-end ethical beauty brand from the UK, founded in 2015. Unlike other soap and cosmetic brands, The Soap Co. is a charity business that provides training and jobs for the blind, visually impaired and disadvantaged. Currently, the brand has launched hand sanitizer, soap, shower gel and hand cream. The packaging is minimalist and made from reusable, recyclable or compostable packaging materials to reduce plastic waste.
In March 2021, Unilever designed the world's first inclusive deodorant packaging. Developed in collaboration with people with disabilities, the product can be used one-handed and includes a hook for storage, a magnetic cover replacement for easy access and Braille labeling.
In November, several of P&G's Olay moisturizing products were designed with easier-to-open lids, raised tops on the containers, textured for a better grip, higher-contrast labels, and Braille instructions.
According to statistics, there are about 1.3 billion disabled people in the world, and in China, the total number of people with disabilities of all kinds is currently about 80 million. A beauty brand with user-friendly packaging that uses simple design to reach new consumer groups and win public recognition.
58. Microdose skin regimes
The concept of microdosing is beginning to enter the field of beauty and skin care.
Skin care experts adopt the idea of "less is more" and reduce the dosage by using a single active ingredient; beauty seekers also tend to prefer this new method, applying a small amount of active ingredients to the skin to obtain long-term effects without side effects.
The Wǒ brand has won user recognition with its "single-dose" packaging. This package contains only one active ingredient, allowing users to customize their products for a routine based on their skin's daily needs.
Skin&Me, a subscription-based skincare brand, combines user needs with dermatologist-prescribed low-dose medications, making microdosing approachable.
Crème Simon skincare offers micro-dosed formulas of retinol, polyols, and more. These small doses will not sensitize the skin even with continued use of the skin care product, but will maximize its effectiveness over time.
Beauty consumers need to think about skincare more like a marathon than a race; the skincare journey should be a slow, steady pace throughout life. ” —Crème Simon
Another form of microdosing has also gained attention: skin care “boosters.” These lower concentration concentrates can be gradually added to your daily products, making them an effective addition to your skincare routine. A low-dose retinol serum, for example, at 0.3%, can be added drop by drop to your moisturizer.
The core of micro-dose skin care is to "provide key nutrients that can just activate daily cell repair, so that the utilization rate is highest, the skin tolerance is best, and the side effects are minimized."
59. Inclusive haircare
Richly textured hair has often been left out of mainstream hair care, but that is changing.
Hairstylists and brands are on an inclusive hair care journey to create effective and easy-to-use hair care products for all hair types.
In October 2021, a brand dedicated to providing professional hair care for African-American customers was launched. The founder said that she was "challenging the market" to include minority hair into products that have been excluded for decades.
Larry, a famous hairstylist, has developed 12 nutrient-rich products including shampoos, conditioners, serums, etc., all of which are designed specifically for African Americans.
Hair care brands targeting various children’s hair types are also being tried.
With the focus on diversity and inclusion, various beauty brands are constantly exploring new groups of people with product innovation.
60. Robomanicures
A manicure takes at least half an hour. When it comes to efficiency, how can black technology not come into play? Technology companies are reshaping the nail salon market through robot manicurists.
A US technology company recently launched a robot manicure service. After the customer puts the selected nail polish into the machine, he/she puts his/her hand on the operating table; then, the robot will take a picture of the nails and create a 3D schematic diagram. After a series of calculations, the robot can complete the manicure work automatically. The whole process only takes about ten minutes and costs $7.99. This service is being accepted by more and more people, and the company hopes to further expand its business to shopping malls, office buildings, residences and airports.
Nimble is a home nail polish machine with a built-in high-resolution micro camera. Using 3D image processing, it automatically evaluates the size, shape and curvature of each of the user's nails. From coloring to drying and shaping, each hand can be completed in just 10 minutes while ensuring the beauty of the nail pattern.
"No missteps. No slowdowns. No small talk," claims Clockworks, the company offering the first robotic manicure.
The global nail care market is expected to reach $11.6 billion.
2. Retail and Commerce: Change or Die
"Retail and Business" section (61-70 keywords)
61. "DTA model"丨62. "Diversified retail"丨63. "Private domain operation 2.0"丨64. "Virtual flagship store"丨65. "α generation retail"丨66. "New positioning of department stores"丨67. "Digital twin"丨68. "Physical retail of technology giants"丨69. "NFT market"丨70. "Retro design"
61. Direct to avatar "DTA mode"
From B2B business to DTC direct to consumer, the latest business model is DTA (Direct-To-Avatar). Brands create, design, produce and release related virtual products for virtual characters in virtual space.
In 2021, fashion brands will first make efforts to cater to users' demand for fashion by releasing virtual products.
In September 2021, Balenciaga became the first luxury brand to collaborate with Fortnite under Epic Games. Demna Gvasalia has designed four virtual costumes (skins) specifically for gamers to purchase, along with accessories, weapons, and a Balenciaga destination store that exists virtually in the game.
In December 2021, Nike acquired the crypto fashion brand RTFKT; Ralph Lauren launched a 50-piece digital wardrobe that can be purchased on a social app; Gucci and North Face collaborated on avatarwear; digital fashion house Fabricant collaborated with brands such as Adidas, Puma and Tommy Hilfiger to virtualize their clothes.
Luxury car brands are also driving this trend. In 2020, Rolls-Royce launched the first virtual car for Tencent QQ Speed; in 2021, Maserati, Aston Martin and Tesla launched their virtual car models in the "Peace Elite" game.
“The future of new consumption may also be in virtual products. People will see the value of digital technology and realize that they can either interact and reconstruct digital products or have an unlimited digital fashion wardrobe rather than just limited physical items.”
This model is also extremely valuable for entrepreneurs, who can first make virtual products at low cost and then launch physical products.
62. Retail shapeshifters
Few industries have been more turbulent than retail over the past two years, an era of store closings, plummeting sales and depressed malls.
Long-term pressure has forced retailers to rethink their core business, and some enterprising retailers have begun to change their thinking, either crossing borders or diversifying, to restructure their physical operations.
In 2021, John Lewis, a British retail brand founded in 1864, launched a diversified turnaround strategy: becoming a private landlord. They rented out their excess space to 7,000 families, with the convenience of shopping malls and supermarkets available to tenants becoming a selling point. Their goal is to have 40% of profits come from non-retail businesses such as financial services, housing and outdoor living by 2030.
In 2021, Ikea began expanding its business into selling affordable renewable energy to households, including wind and solar power. This marks the latest major step towards IKEA's goal to reduce greenhouse gases and make solar energy more accessible and affordable to everyone.
London department store Selfridges has crossed over to host weddings; Galeries Lafayette has participated in the first China International Consumer Goods Expo; Macy's has expanded its business into pets, hair care and food; Valentino has opened the world's first beauty flagship store in New York, and Zara has also bet on beauty; Walmart, Gap and Spanish fast fashion brand Mango have all entered the home furnishing industry.
In the new consumption era, the retail industry is no longer just a place to provide services, and coupled with people's trust in established retailers, this will be a new opportunity.
Strictly speaking, private domain e-commerce originated in Europe and the United States. Instead of going through third-party platforms (Amazon, Taobao), etc., private domain e-commerce directly communicates and interacts with users through private chats on its own official website or email. This is called private domain 1.0.
Since 2018, with the support of social platforms such as WeChat with 1.2 billion users, Douyin with 300 million monthly active users, the prosperous Xiaohongshu and the popular live streaming, private domain operation 2.0 has gradually taken shape in China and developed rapidly.
In 2020, due to the successful cases of many Chinese brands and the promotion of Chinese overseas merchants, coupled with the follow-up of European and American social platforms, private domain operations 2.0 began to lead the world, from Southeast Asia to Europe and the United States, becoming a new battlefield for major brands to compete and a new trend in brand operations.
In Vietnam and Thailand, brands including Burberry, Louis Vuitton and Chanel are using Facebook's Messenger and Group functions for online private retail.
In Europe and the United States, more and more brands are talking to users on WhatsApp and Line, building smaller but more intimate relationships and maintaining personalized and lasting relationships with consumer groups.
Private Domain Operation 2.0, whether from platform to technology, service to model, form to innovation, may be China's truly cutting-edge marketing method in the world.
64. Virtual flagships
Virtual flagship stores are becoming a new trend to attract shoppers, enhance user experience and improve brand competitiveness.
The survey found that 81% of consumers worldwide believe that setting up digital virtual flagship stores is very important and necessary. This has prompted brands to accelerate the establishment of virtual flagship stores.
In 2021, Samsung opened its first virtual digital flagship store in New York City. Samsung said the Samsung 837X stores will offer digital experiences through the "Connectivity Theater and Sustainability Forest," as well as music celebrations on the "Customized Stage."
In July 2021, luxury brand Fendi opened a virtual flagship store in its store on 57th Street in New York, providing customers with virtual tours and collections; in the same year, Hermès also launched digital flagships in Singapore, the UAE and Thailand.
Beauty brands are also increasing the reach of their digital stores. In 2020, Lancôme launched its first virtual flagship store in Singapore. The virtual flagship store not only displays various products and provides users with an immersive 3D augmented reality shopping experience, but also has five unique areas, namely "Discover", "Explore", "Inspire", "Live" and "Shopping", allowing users to get closer to the store in the comfort of their own homes.
eMarketer predicts that the global digital commerce market will grow from US$4.89 trillion in 2021 to US$5.42 trillion in 2022.
65. Gen Alpha retail
Generation Alpha, the younger siblings of Generation Z, born between 2010 and 2024, have already made waves in the retail industry. Their three lifestyles are driving the next wave of retail:
(1) Genderless Brands
More and more brands are doing gender-neutral designs, and more and more logos are gradually fading!
In June 2021, PacSun launched a new gender-neutral children's clothing brand, Paas; and in October 2021, California became the first U.S. state due to a new law requiring large stores to have gender-neutral locations for toys and child care.
In 2020, Converse launched the first gender-neutral clothing series SHAPES; Chinese designer Mo Xin launched the gender-neutral brand Oinkoink; Chinese designer Melon launched the gender-neutral brand DASH FUTURE;
"Who decided that men and women should dress differently?" As early as 1983, Japanese fashion designer Yohji Yamamoto asked this soul-searching question.
(2) Inclusive shopping
Brands and retailers are also expanding their product ranges to be more inclusive, from physical to mental.
In 2021, JCPenney, one of the largest department store chains in the United States, launched an inclusive children's private label, Thereabouts. The collection strives to be inclusive, considering inclusive sizing for clothing, gender-neutral pieces, and items that are sensitive to children with sensory needs. For example, the clothes are tag-free, use sensory-friendly seams for added softness, and replace buttons and zippers with hook-and-loop fastenings. The product range includes basic clothing, school uniforms, sleepwear and outerwear.
Additionally, JCPenney has partnered with Patti + Ricky, the adaptive fashion market for adults and children with disabilities, to expand its children’s adaptive offerings through well-known accessory brands PunkinFutz, BeedleBug, Max & Me and Myself Belts.
In June 2021, Sesame Street and Headspace launched Monster Meditations for kids on YouTube, a six-book series that “helps” children learn the basics of mindfulness, meditation, social interaction, and emotional learning.
Founder Andy said: "Learning the basic principles of mindfulness early in life is an extremely valuable skill, especially at this time when children and families may be experiencing higher levels of stress and anxiety. Not only does it provide children with a greater sense of calm and clarity, but it also helps to cultivate qualities such as compassion, creativity and kindness."
(3) Sustainable toys
In order to attract young people, toy brands have also begun to innovate in sustainable development.
In May 2021, Mattel launched a family-supported program to recycle old toys to create new products, allowing materials to be reused.
In June 2021, LEGO launched its first prototype building blocks made from recycled plastic. This building block is made from PET plastic recycled from discarded plastic bottles. Lego says a 1-liter plastic bottle can make about ten 2×4 prototype bricks. At the same time, the LEGO Group has formed a research team of more than 150 people. Over the past three years, material scientists and engineers have tested more than 250 PET materials and hundreds of other plastic formulas, and finally selected the current prototype building block solution that can meet multiple needs including the clutch force of the building blocks.
Generation Alpha follows in their older brothers’ footsteps and solidifies the retail ethics pioneered by Generation Z.
66. Department stores reformatted
Retailers are rethinking the traditional department store model: how to combine physical stores and online stores, how to talk to customers more effectively, how to improve supply chains and distribution channels, and how to integrate sustainability into the company's DNA to build a more agile and efficient organization.
The new stores will be positioned in community centres rather than department stores, reflecting a shift in the retail landscape away from large luxury goods and towards community services.
British department store Beales closed all of its UK stores in 2020 and has now reopened three new stores to go beyond traditional department store retail. His top floor has been turned into a "health village" run by the National Health Service, which includes dermatology, orthopedics, ophthalmology and breast cancer screening departments, as well as consultation rooms for coronavirus patients.
"Big department store chains may no longer be popular," said Beales' CEO. "Instead, they will be replaced by smaller, more local stores. This model will change dramatically in the next few years. People want more local things."
In September 2021, a new concept department store opened that includes a beauty salon, art gallery, ice cream and cafe, as well as shopping and local activities, as well as a hair salon, dental services, a microbrewery and even a smokehouse.
In 2022, the Galeries Lafayette Group chose to franchise 11 branches outside Paris to stimulate transactions in its French stores.
It's clear that the traditional department store model is no longer working. After a series of closures and bankruptcies, the next generation of department stores has been forced to rethink their positioning and models, such as turning their attention to local communities.
67. Digital twins
Retail stores and factories are virtually cloning their real-world selves to improve experience and familiarity, increase production efficiency, and identify bugs in the process.
“In the future, every factory and every building will have a digital twin that simulates and tracks its physical counterpart.” Nvidia CEO Jensen Huang
In 2021, BMW plans to start producing drivetrains for electric vehicles at a large factory in Germany. Before any new part rolls off the production line, the entire manufacturing process will be run in the virtual factory in amazingly realistic detail. BMW's strategy chief said the simulations allow managers to plan production processes in greater detail than before. “We now have a perfect digital twin of the product in real time,” he said. BMW used the Omniverse software platform developed by Nvidia to recreate the production line in Regensburg.
Digital innovations from technology companies make digital twins easier.
In November 2021, Amazon launched AWS IoT TwinMaker, a convenient and fast service that can quickly generate digital copies of real-world systems for enterprises.
Microsoft’s Azure Digital Twins allows for the creation of buildings, infrastructure, and even entire cities to drive “better products, optimized operations, reduced costs, and breakthrough customer experiences.”
Brands and retailers are creating digital twins of existing stores to increase familiarity and provide more natural navigation for shoppers.
In March 2021, Burberry launched a digital twin of its flagship store in Ginza, Tokyo; in June 2021, Coach created a 3D virtual showroom that replicated its Fifth Avenue flagship store.
Obsess is an augmented reality and virtual reality software platform for experiential shopping. Using his technology, brands and retailers can easily create a customized 3D 360-degree shopping experience. Obsess' partners include fashion and beauty brands such as Coach, Tommy Hilfiger, Charlotte Tilbury, Dermalogica and Mary Kay.
"The digital showroom enables everyone to experience our new collections each season without having to be there in person. This reduces the carbon footprint of our business and speeds up the purchasing process. We also use the virtual showroom to share our visual merchandising guidelines with our global team." - Giovanni Zaccariello, Vice President of Global Visual Experience at Coach
68. Big Tech bricks-and-mortars
Technology giants have moved from online to offline and continued to advance into physical retail.
In 2021, after five years of unremitting efforts, Amazon's first unmanned grocery store, Amazon Go Grocer, opened in Seattle. This is Amazon's first grocery store of its intended scale without cashiers. The store, which covers more than 960 square metres, stocks around 5,000 items, including fresh produce, meat and wine. The stores will reportedly expand the retailer's offerings with clothing brands and home goods, and serve as return and customer service centers.
In June 2021, Google's first physical store in the world opened in the Chelsea community of Manhattan, New York. The store is located at the bottom of Google's large office building in New York. Customers can purchase mobile phones, watches, smart home hardware and software products in the store, and experience Google's latest technology demonstrations. The store will also regularly host technical exchanges and other related activities: including "studio space" reserved for sub-brand activities such as photography, Pixel courses, Nest cooking demonstrations, YouTube concerts, etc.
In 2021, Apple plans to open more physical stores to expand its global retail presence. An Apple official said, "Offline retail stores provide users with a place to experience and interact, where everyone can discuss Apple products together. Online users learn more about products, and in stores, users can truly feel and touch the products, so we decided to open more retail stores."
As tech giants turn their attention to physical retail, this will further solidify the stacking effect between URLs and IRL.
69. NFT marketplaces
NFT, which appeared in 2017 and became popular in 2021, is more incredible than the metaverse for most people. Earlier this year, a series of paintings by artist Mike Winkelmann (Beeple) sold for nearly $70 million, and the first tweet by the founder of Twitter sold for $2.9 million, making this form of transaction quickly gain popularity.
It has to be admitted that NFT encrypted art with the "unique" label can make digital assets unique. In this seemingly immature industrial chain, various forces including artists, brands, technology companies, and ecological companies are already ready to move.
Sotheby's was the first auction house to launch NFT. In October, it launched its own NFT trading platform, which will allow visitors to view digital artworks at auctions and learn about the collectors and artists behind NFTs. It also allows individuals to purchase NFTs using ETH, BTC, USDC or fiat currency . In addition, a special page "Sotheby's Metaverse" was launched on the official website, stating that it will build a new industry ecosystem around the "Sotheby's Metaverse" and enable Sotheby's to take the C position in some important NFT industry events in the future, and have the ability to include dynamic auctions and minting works of art.
In 2021, Coinbase, a U.S. listed company, announced that the company will soon launch an NFT trading market and launched a waiting list for early users. The announcement also made it clear that it would establish a platform to promote "connections between creators, collectors and fans". In addition to trading and displaying NFT works, the platform will also push personalized information streams based on preferences to further promote the gathering of like-minded people.
Brands that are the first to join and take advantage of this uncharted territory may find new dividends in this round of development.
70. Retro retail
The latest retail store designs are creating new trends through nostalgic interiors and interesting styles.
A cannabis dispensary in Toronto designed to look like a retro grocery store. Vibrant colors, punchy graphics, and a "pop art aesthetic" harken back to fifties retail branding and design.
In 2021, a new flagship store of American fashion brand Ralph Lauren opened in Milan. Named "World Ralph Lauren," the store is inspired by the British style of the 1930s, with interiors made of traditional limestone and terracotta, reclaimed wood floors paired with oak and walnut paneling, and decorated with bronze, aged brass and wrought iron.
A jewelry store opened on the Greek island of Mykonos in 2021, with an interior decorated with light blue, red and white tile stripes, dotted with the design style of luxury swimming pools from the old days. "A soft blue hue, reminiscent of 60s urban pool luxury, is complemented by furniture made from metal, vintage elements and custom blue terrazzo to create a retro yet modern feel."
Over the past two years, people have turned to nostalgia as inspiration to create a new world of comfort and ease.
3. "New Luxury" - New luxury lifestyle, new health care services, new digital support
High-end consumers, who are caught up in an increasingly complex social environment and an environment with increasing uncertainties, are increasingly demanding and expecting more health and sleep experiences.
Major luxury hotels are gradually expanding their wellness business sections. In addition to providing conventional experiences such as organic meals and spas, they are integrating hypnosis therapy into new healthy and luxurious lifestyles.
The Four Seasons Hotel Spa in Downtown New York has introduced resident therapists who recognize that guests seek spiritual wellness, not just a traditional spa experience.
In spring 2021, the London Cardogan Hotel cooperated with a hypnotic therapist to provide VIP sleep aid services, including one-on-one consultation and centralized hypnotic therapy services.
In 2021, International Luxury Hotel Grey Lai announced the launch of an immersive sleep therapy project for the global market - Grey Lai Sleep, hoping to improve guests' rest status through sleep guidance, bedtime exercise and special facilities, and achieve the goals of body revitalization and rejuvenation and delay aging in the new year.
In addition, all hotels that provide this service draw on the unique natural charm of the surrounding area and the unique local health customs, and tailor the magical local artistic conception for guests to help them enjoy the current luxurious moment more truly.
The health treatment set by Rosewood Guangzhou combines sound healing and massage of traditional Chinese herbal medicines; the newly opened Rosewood Saint Bart uses "healing sound bath therapy" related to the island environment; Rosewood British Virgin Islands leads the experiencers to practice under the sun, moon and stars, which is known as "yoga Nindra".
Health programs at high-end hotels are deepening their hypnosis therapy, from the spiritual encouragement of crystal and tarot cards to improve health and habits with hypnosis, to mindfulness meditation, and everything else.
72. Austere luxe "Simple and luxurious"
Faced with China's economic growth, luxury brands readjust policies to adapt to the opportunities of "common prosperity".
During the 2021 National Day in China, Shanghai Wuzhong Road Vegetable Market has become the center of social media fanaticism. Thousands of people came to the market in the former French Concession to buy fruits, vegetables and vegetable eggs because this was a cross-border cooperation between Prada and the vegetable market, and the food was packaged in Prada design. Experts point out that “it’s a kind of consumerism in everyday life.”
Under the policy of "common prosperity", the Chinese government has promoted more people to enter the middle class by raising wages and increasing infrastructure such as school education, housing and health care. It is these new middle classes that have promoted a rebound in global luxury goods growth of 29% in 2021.
In addition, the COVID-19 pandemic has triggered people to reassess what luxury goods mean, and traditional luxury life is ridiculed.
In September 2021, when the former show-off consumption queen Kim Kardashian appeared at the Metropolitan Museum of Art’s charity dinner, it was no longer the traditional shine, but the simplicity of the whole body and even the face.
In November 2021, Vietnamese minister was ridiculed on social media for being photographed feeding gilded steaks with his hands at the Nizbridge restaurant in London.
Experts pointed out that the COVID-19 pandemic has triggered new thinking on luxury goods, "Whenever it was, it was about status, logo and exclusivity; but now, luxury brands are market participants and talk to the public, driven by new goals and sense of responsibility."
73. Crypto-elites "Crypto Elites"
The emergence of NFT has given people a new way to demonstrate their social status.
From celebrity athletes to rappers to tech entrepreneurs, wealthy and celebrities are scrambling to NFT avatars.
NBA star Steph Curry spent $180,000 to buy the NFT avatar of Bored Apes; former boxing champion Mike Tyson owns a chunky penguin; he also invested $280,000 in crypto punk Williams for his wife Selena; financial giant Visa is no exception, buying a Mohawk crypto punk for $150,000; some rare versions have been sold at Christie's and Sotheby's for over $7 million.
The reason why NFT is popular is that it is the unique NFT as a social media embodiment; it is also that it is a "value-added" asset that emphasizes wealth and status; more importantly, it also marks that you have entered a very advanced collector and holder club - the crypto elite.
It is not clear whether NFT characters have long-term endurance, but what is more interesting is the rapid development trend of virtual identity symbols, which will be the new focus of investment as we move towards the metaverse.
74. Long recovery spas "Long recovery spa"
Spas and wellness resorts are promoting new coronavirus treatments and wellness services to extend guests' stay, which means they invite guests to "stay for a little longer."
In May 2021, SHA Health Clinic in Spain provides a seven-day COVID program service. Their medical team has absorbed experts from different fields to tailor exclusive therapies for patients, from reflexology to Watsu therapy to “brain” therapy, “photobiomodulation” to stimulate and regenerate cells.
Ransekhof Resort in the Austrian Alps offers a two-week resort claiming to cure the effects of the long-term coronavirus. They designed a new service that provides personalized energy cuisine, rehabilitation massage, respiratory therapy, urine analysis, and personal training courses based on the patient's symptoms.
In addition to offering courses such as hiking, yoga, tennis and cooking, Andronis Concept Health Resort in Greece has launched CBD therapy in 2021 to help people relieve inflammation caused by trauma. A unique screening program allows guests to understand their health and get advice within 20 minutes, and tailor a reasonable care plan for them.
After the tourism and hotel industries were forced to suspend under the global epidemic, resorts are re-planning their businesses and products in response to a new round of consumer health needs. They have provided health care to extend their stays to break the profit model of traditional hotels.
75. Suburban luxe "Suburban luxury"
Are suburbs the new luxury shopping destination?
As luxury consumers head to the suburbs to buy a second vacation home, luxury brands and high-end retailers also followed closely from downtown to suburbs.
Starting in 2021, Gucci opened its first store in Oakbrook, Illinois; Dior also opened a new store in Scottsdale, Arizona; followed by Louis Vuitton in Plano, Texas; Herm opened a store in the suburb of Detroit, Michigan.
Real estate companies “look like every rich man moved to the suburbs and luxury goods flocked to the point where we really had no space.”
Artificial intelligence (AI) and blockchain technologies are being used to capture data to prevent the circulation of luxury fakes in the second-hand market.
In April 2021, global luxury goods leader LVMH, Cartier and Prada, a subsidiary of Richemont Group, joined forces to create a blockchain technology-powered solution - AURA, to provide additional proof of authenticity for the goods sold. This is a new global system from procurement to sales to blockchain technology transactions, even entering the resale market. In October 2021, OTB's own brand Marni, which includes commercial streets and luxury brands, joined Aura as a founding member.
Founded in 2016, New York-based AI luxury certification agency Entrupy calls itself the "first and only ondemand" and uses deep learning to compare images to determine the real luxury and a fake.
With the acceleration of the wave of consumerism and the acceleration of e-commerce platforms and second-hand trading markets, the demand for luxury goods and secondary circulation continue to expand. At the same time, the luxury counterfeiting industry naturally remained high. The report said that in 2019, the value of counterfeiting luxury goods trade was US$464 billion; from May 2020 to April 2021, the online counterfeiting market hit a new high, with an increase of 5%.
77. Prescribing happiness "Prescription of happiness"
Are luxury brands becoming a booster of happiness?
At present, luxury brands are increasingly paying attention to positive emotions. They help consumers improve their emotions by launching original, indulgent, igniting products, or better services for surprises.
In September 2021, Dior launched the Dior Spa Cheval Blanc flash spa in Paris. The service and experience of the spa can provide customers with about 30 minutes of happiness, or can personalize and fully experience according to their preferences.
Estee Lauder has launched a new luxury perfume collection designed to evoke a range of positive emotions from consumers. Researchers found that different perfumes can evoke different emotions and emotions in people, such as "positive happiness" or "calm and tranquility", and the eight products this time target different emotions.
Whether in a spa or in a brick-and-mortar store, luxury brands want to make sure consumers feel better when they leave than when they enter.
78. Extended stays "Extended stay"
In recent years, travelers have discovered a new and unique way of vacation travel: long-term lifestyle travel for large groups.
The Issafos Island of Waldorf Astoria Maldives offers luxury accommodation for guests and 24 of the closest tourists. For just $85,000 a night, visitors can be completely private within a week, away from the secular and exclusive island. This private island not only has seaside views, a spa, gym, water sports, etc., but also a private chef and a 24-hour private concierge.
Visitors seeking fairy tale experience can now rent Reschio throughout the Italian Umbria Mountains. For 290,000 euros, guests can bring their friends and family to book 11 rooms (36 rooms in total). This price includes dining, entertainment, olive groves, vineyards and spas, as well as various cooking and art classes, horse riding and other life experiences.
Over time, more travelers want to take their family and friends on vacation; while the resort introduces a lifestyle that provides an additional life experience, rather than a short trip and accommodation, just meets the needs of family and friends gathering and staying away from the world.
79. Sonic luxury "New luxury voice"
From fashion brands, car brands to luxury brands, we have begun to invest heavily in audio hardware to create a more advanced auditory experience.
Louis Vuitton is involved in the field of audio technology. In July 2021, designers released the brand new Horizon Light Up Speaker speaker, priced at nearly $3,000. In addition to providing the ultimate sound effects for smart speakers, this product also supports Wi-Fi and Bluetooth functions, meeting Louis Vuitton's diversified needs for the brand's first portable speaker technology, and has an iconic LV pattern.
Mercedes-Benz recently announced that it will feature Dolby Atmos in the top model to be launched in the summer of 2022, with up to 31 speakers scattered around the car (including six 3D speakers above passengers, four "near ears" speakers in two front seats and an 18.5-liter subwoofer).
Apple's development over the past five years also provides a new research perspective: Since the release of the first generation of AirPods in 2016, Apple has gradually increased its features and prices since $159, up until now at $549.
Perfect and enjoyable digital audio is becoming popular and advancing, and it will also be another direction for luxury experiences and new luxury lifestyles.
80. Superyachts of the skies "Super Luxury Flying Boat"
Airship travel is back and has become a replacement for new luxury travel for low-carbon emissions.
Airships position themselves as a high-end alternative to a sustainable way to high-end flights and air cruising. Some experts say they may change the entire air travel over the next decade.
Airships offer unique luxury travel experiences: huge and comfortable rooms and lounges, sophisticated dining areas, panoramic windows, and instantaneousness, which gives them a unique advantage.
Luxury travel company Ocean Sky Cruises has begun building airships for the Arctic expedition routes that will be launched in 2024. With “reality” as the selling point, the company will be the first to land on the airships that have made history in the Arctic, and the 38-hour journey will include wildlife observations, aurora light landscapes, and a cocktail experience on board.
In 2021, the British Airlander 10 (Sky Lander) tested the flight again. Because its shape is too sexy, people remember "Flying Butt". It is designed and manufactured by Hybrid Air Vehicles, the British Hybrid Aircraft Company, and its shape is both like an airship and an aircraft. It is huge in size and is the largest aircraft in the world. Its latest version is equipped with an electric vehicle motor powered by hydrogen fuel cells, with luxury seating and offers floor-to-ceiling service windows for uninterrupted viewing. HAV hopes it can achieve short-distance intercity flights by 2025.
France's Flywhale Company is developing an airship that focuses on air cargo ecological solutions. They will reach remote areas that are difficult to access and also protect the environment. The first prototype will be completed in 2023.
The new airship not only has sustainable flights but also safer travel, but also a luxurious experience, may herald the emergence of a new golden age for the luxury air travel market.
PS: China has also begun its own airship design. On August 12, the first flight of the AS700 manned airship was completed.
4. "Health" - Mental Health & Emotional Health VS Digital Therapy & TikTok Treatment
The latest medication method - digital therapy? Play therapy? An emerging technology is driving a healthy future.
Doctors prescribe video games and virtual reality (VR) to treat conditions such as attention deficit, hyperactivity disorder (ADHD), depression and post-traumatic stress disorder.
In April 2021, Akili Interactive announced that it will cooperate with Will Cornell Medical College, New York Presbyterian Hospital and others to conduct two clinical trials to explore the effectiveness of the digital therapy AKL-T01 developed by the company to improve cognitive deficiencies in survivors of COVID-19. What’s unique about this digital therapy is that it’s a video game. As early as June 2020, it became the first game-based digital therapy approved by the U.S. FDA for use with other therapies to improve the attention of children with ADHD. In May 2021, the company received $160 million in funding to expand its prescription game portfolio.
Last year, the Galen Award, known as the "Nobel Prize in Medicine", launched the Best Digital Health Product Award for the first time, in recognition of the indispensable role of digital health solutions in the healthcare system. The winning product is Somryst developed by Pear Therapeutics, the first prescription digital therapy approved by the FDA for insomnia.
In November 2021, Los Angeles AppliedVR announced that the U.S. Food and Drug Administration (FDA) has reapproved its flagship store’s next-generation immersive therapy aseVRx for the treatment of chronic lower back pain.
Digital therapy, as a new treatment model in recent years, is receiving more and more attention. The industry generally believes that digital therapy has "huge therapeutic potential" and that "digital therapy will become the next emerging field perpendicular to the pharmaceutical industry."
82. Male fertility startups "Male sperm" company"
Women have long been the focus of declining fertility.
Now, some startup biotech companies are targeting fertility solutions for men who provide sperm analysis and freezing services to those who have delayed fertility due to their careers to prevent infertility caused by injuries or death.
Boston Legacy sells home kits for sperm analysis and opens a sperm freezing center. The founders believe this is an extremely broad prospect of sperm freezing: including soldiers who are about to be deployed, same-sex couples who plan to use surrogacy and transgender people are potential users.
Additionally, Dadi launched a temperature control kit in 2019 that can transport sperm from home to labs; Yo in Los Angeles and ExSeed Health in London have developed devices for analyzing sperm at home and can be analyzed on smartphones.
Generation Z is seeking mental health advice and treatments from TikTok (the international version of TikTok).
More and more professionals are starting to use the short video platform TikTok to spread their professional knowledge, and psychological counselors are no exception. In 2021, the New York Times published an article saying that TikTok has created new communication methods for psychological counselors, allowing viewers to experience a more direct sense of intimacy and helping people through many difficult times.
Licensed psychotherapist, Courtney Tracy, imitating an Eminem song, asked 1.7 million TikTok fans with subtitles: "Do you have: anxiety, addiction, childhood trauma, mood swings, borderline personality, or depression?" or dance Milly Rock while listing unhealthy self-boundary signs; or introduces ways to relieve anxiety with popular Saweetie rap music.
Dr. Melissa Shepard is a professor of psychiatry. Since registering an account in 2020, she found that TikTok has become an effective channel for information transmission, so she began to create a series of creative videos related to psychological knowledge. So far, she has accumulated more than one million fans. Shepard believes that this is the "best gift" she has received on TikTok because she finds that she can help the general public in real time and in real time.
As of December 2021, Tiktok's special topic on psychotherapy has had 21.6 billion views, more than 5.3 billion videos, and therapist Softiktok has 357.6 million views.
TikTok is the first choice app for Generation Z. Its usage rate exceeds Instagram and Snapchat. Generation Z, which is more open to mental health, has become an important source of psychological professional advice and guidance through TikTok.
84. Metabolic brands “Metabolic Health”
With the increase in health awareness, metabolic health has become one of the latest indicators to measure health.
A landmark new discovery, slow metabolism is not the cause of weight gain in middle-aged people, and the extra weight gain in middle-aged people is due to people simply eating more and exercising less. The matching research suggests that people need to reexamine energy requirements and nutritional strategies in the developmental and aging stages.
Some health startups have begun to help consumers promote and optimize healthy products and services that are easy to metabolize.
In May 2021, British soft drink brand OhMG launched a series of products rich in magnesium. Magnesium can help relieve anxiety, help relax, regulate the nervous system, and help generate metabolic energy.
Mayawell, founded in 2020, has launched a series of carefully prepared carbonated beverages, completely different from the usual cola and lemon soda. Its flavors include raspberry cucumber with black vinegar millet, strawberry ginger with hibiscus, and pineapple mango with turmeric. Each can of beverage uses natural active agave as a sweetener. The company said that agave can promote digestion and improve the immune system and metabolism.
Metabolic monitoring has also become a new entrepreneurial direction. Levels has created a biowear device that can monitor metabolism, suitable for users to "more comfortable and long-term monitoring"; Veri in Helsinki is another biowear company. Its wearable devices can accurately track human metabolic indicators with its APP, and are called the "metabolic compass".
Research shows that only 12% of Americans believe that their metabolism is healthy, and helping and monitoring “metabolism” has become a new healthy entrepreneurial trend.
85. Mental health pharmacies "Mental health pharmacies"
Customers can now easily find a mental health pharmacy that integrates consultation, health coaches, psychiatrists and self-service products.
In the United States, 65% of people aged 18 to 34 have mental health problems. Relevant data show that the epidemic continues to increase the number of people with anxiety or depression symptoms in 2021.
To meet demand, CVS, Rite Aid and retail giant Walmart have all begun providing mental health services to customers, including online consultations, face-to-face treatments and the sale of drugs.
In 2021, CVS Health, a veteran drug retailer in the United States, said it plans to close about 900 stores (10%) within three years, and add more primary care and other medical services to the remaining stores, and transform more stores into health centers to provide services such as diagnostic tests, mental health services and hearing examinations. The mental health services it provides not only connects certified therapists with clients over 18 years old, but also provides long-term treatment.
Rite Aid, a retail pharmacy in the United States, will also optimize the store portfolio from 2022 to transform into community service stores, especially to increase mental health services.
Walmart is further entering the primary and mental health market, with at least 13 since opening its first new clinic for Walmart health; in May 2021, it acquired MeMD and began to provide online mental health services.
Talkspace, a new company, provides online psychological counseling services to users, including video, telephone and text, and later expanded to 2B to provide employee psychological counseling services to companies. More modes can be used to participate in "How to Become a Unicorn in Mental Health Track? A list of 10+ overseas companies》
Mental health therapy services are being reimagined, digitally driven and productized services, coupled with the entry of giants, these conveniences are revolutionizing the way people obtain mental health, rather than simply matching and online.
86. Audio healing "Sound Healing"
Consumer ASMR (by autonomous sensory meridian response), achieves relaxation and mental recovery with sound and audio, and gains the benefits of self-care and physical health.
In 2022, Sona released a new APP for anxiety music therapy. "Our mission is to make music medicine. All of them are done by Grammy composers and engineers, and listening to these music can add alpha brain waves to help the listener relax," the founder said.
In October 2021, Spatial, Wellstar and digital streaming platform HealthTunes jointly developed a music medicine product that allows frontline hospital staff to reduce stress and anxiety during short breaks and small spaces. Spatial's chief operating officer believes that "immersive sound has the potential of a therapeutic tool".
Sleepbuds earbuds have changed people's usual thinking about eliminating noise, but instead use a sound to cover the noise. The former is comfortable, while the latter is a problem that plagues our sleep quality. The earbuds are equipped with a lot of sexual health music that helps sleep and relax, and can even increase sexual desire. Healthy brands like Kama and Maude also use this type of audio as a platform add-on.
In 2021, Kugou and Guangyi Hospital jointly released the "Pregnancy and Death Zone" music healing product, which is also the first maternity and birth music product in China created by medical units and digital music platforms. The special area provides healing music from pregnancy preparation to postpartum stages, helping pregnant women to relieve their emotions, stay away from anxiety and depression, and maintain physical and mental health.
As music's influence in self-care, rehabilitation and health continues to grow, integrating and perfect products to meet consumer needs in different scenarios has become one of the directions for various brands to focus on.
87. Antibody health "Antibody/Immune Health"
The COVID-19 pandemic that began in 2019 continues to affect the health of people around the world. At the same time, medical institutions are also working hard to study how antibodies can effectively prevent or treat COVID-19.
The New York Times reported that high-end medical institutions everywhere seek to diagnose and treat COVID-19 by counting antibodies that “like calories.” Locations where these services are provided include private healthcare facilities such as Beverly Hills Medicine, Manhattan Sollis Health and Montecito.
In November 2021, Duke University of Carolina announced a breakthrough discovery that an antibody identified as DH1047 can prevent infection and resist multiple variants after infection.
That same month, AstraZeneca announced the establishment of a separate new division for vaccine and antibody research. The move aims to merge R&D, manufacturing, commercial and medical teams under one unit.
Research on antibody therapy shows global hope for resisting the new crown.
In the UK, mental health consultations provided to children have almost doubled; in the US, the number of visits to children's mental health has increased by 24%-31%.
The surge in children's mental health has caused people to restrict social apps and online games.
In September 2021, children were suspended from logging into Instagram to draw opinions from parents, experts and government. The new specification is expected to build independent, ad-free for children aged 10 to 12, providing only age-appropriate content and allowing full monitoring by parents.
In China, the country has introduced a series of new policies on "adhere to addiction" for minors, and various top short video platforms have successively introduced anti-addiction measures: for example, children under the age of 14 only watch videos for only 40 minutes every day; children under the age of 18 can only play games between 8 and 9 pm on Fridays, weekends and holidays.
The substantial impact of social media and games on children is huge, and technology companies are redeveloping strategies to protect the online environment for the young generation to grow mentally healthy.
89. 5G healthcare "5G medical care"
With China's 5G infrastructure deployed more than any country, healthcare has become one of the first industries to benefit.
The application of 5G has enabled telemedicine in China and Asia to shift from basic services such as physical examinations, video transmission, and video consultation to remote patient condition monitoring and remote surgical assistance.
As early as January 2020, China conducted remote diagnosis of the new coronavirus disease for the first time; then Guangdong Provincial General Hospital used 5G to collect, transmit and monitor patient data. In the hospital, about 10,000 devices and sensors collected ECG and other health data through 5G for real-time monitoring by hospital staff.
In June 2021, Hong Kong's first private hospital with 5G can use endoscopes, ultrasound, CT and other medical image scanning and other high-resolution images for remote real-time consultation.
At Tencent’s WeDoctor, Chinese patients can already make appointments, receive laboratory reports and scans, and get basic advice on treatment from doctors.
5G means that it can do more and better…: Patients can find doctors that suit them anywhere in the world, and doctors can serve patients anywhere.
90. Emotional health "Emotional health"
The public's negative sense of mental health is dissipating. Various public spaces that help mental and emotional health are emerging, and emotional charging areas are beginning to appear in public places around the world.
A public art space called La Lloreria (Crying Room) appeared in Madrid, and the designers hope to make the public agree with their emotions. Madrid has also decided to visualize mental health problems in hopes that the country’s gradually serious mental health problems (one in 10 adolescents have been diagnosed with such problems, according to government data).
In October 2021, social platform Pinterest completed a new plan. They set up a physical installation in Chicago to display various relaxing images, and remind users online and offline not to forget to pay attention to their mental health with the theme of "Haves: Invest in Rest". The company also commissioned artist Dwight White to create an image of a mural relaxing mural, fighting exhaustion through immersive art and community service, encouraging viewers to focus on their emotional well-being.
The "Mandala Laboratory" mandala lab is opened in the Rubin Museum in New York City. Its purpose hopes that visitors can test and resolve their pride, dependence, jealousy, anger and ignorance, and then try to transform these emotional states into wisdom.
A van called "Whip" drove into the British campus to distribute ice cream. The artist's flash event "The Fandangoe Kid" seems to relieve the heat of children, but in fact it hopes to break the taboos of talking about mental health and try to make people talk openly and frankly about loss, sadness, and mental problems and troubles.
Are these spaces that serve emotional health or recharge emotions necessary for new public spaces in the future?
5. "Work" - unprecedented working style, scenario, environment and motivation
With the transformation of work to remote and hybrid methods and the emergence of holographic virtual technology, new office scenes have come to everyone. The era of "permanent remoteness" is coming.
Microsoft has released the Mesh for Teams solution, which is scheduled to be launched in 2022. This feature combines Microsoft Mesh's mixed reality capabilities, allowing people from different locations to join in collaboration through Teams, hold meetings, send messages, process shared documents, and share holographic experiences, and also build an immersive virtual environment for the company.
“We are opening the door to the metaverse,” Microsoft believes, “as a company focused on productivity and knowledge-based employees, it’s something that customers really ask us, and it’s a mixed reality vision that we’ve been studying for 12 years.”
In August 2021, Meta Horizon Studio creates a virtual workspace, whereby colleagues can work in an environment by connecting virtual reality (VR). "Even if your home office becomes your favorite meeting room, the attendees will appear around in three-dimensional form." Another major feature of Meta's holographic conference is its "sense of space", which can also be "customized", allowing people to put trademarks, posters, etc. in virtual meetings.
Weimen Thompson launched the "Virtual Conference Center" and "New Social Center for Remote Teams" at CES 2022, and the company can also help set up brand offices within 24 hours.
In September, Qualcomm showed the application of holographic avatars at the XR Eco Partner Conference held by the company. On a computer screen, the host was wearing a crimson T-shirt, touched the blackboard behind him with his fingers, switched to a PPT and said, "What you see now is my incarnation, a photo of me, generated through 30 seconds of software processing." At that moment, the real host stood in front of the screen, he clenched a fist, and the "incarnation" in the video also clenched a fist. He smiled, and the "incarnation" also smiled.
“Our hope is that over the next decade, the metaspace will reach 1 billion people, carrying hundreds of billions of dollars in digital commerce and providing jobs to millions of creators and developers.” — Zuckerberg
92. Chief impact officers
A new senior management position was established and popular - the chief impact officer, a role designed to showcase the impact of a brand on the community and society.
In August 2021, the most popular European and American rapper Lil Nas X was appointed as the first CIO of Taco Bell (Taco Bell, the top five fast food giants in the United States under Parkson). This honorary position, leveraging his ingrained history, creates an “influential experience for all members of the Taco Bell team.”
In March 2021, Prince Harry announced that he became the "chief impact officer" of BetterUp, a startup in Silicon Valley in the United States. The goal of the new position is to “engage critical dialogue around mental health, build supportive and compassionate communities, and create an environment for honest and vulnerable dialogue.”
In recent years, as consumers have increasingly demanded brand integrity, as the leader of the company's public image, CIO, it is necessary to ensure that brands treat users, communities and the environment in a positive way and attitude.
93. Rewilding the office "Natural Office Space"
Honey picking, vegetable picking and bird watching – a new, pro-nature experience design becomes the top office benefits.
Employees at Manhattan investment company Nuveen can help harvest honey during lunch breaks on the terrace. The company installed two beehives, hired beekeepers to take care of, and offered special honey-collecting courses for employees.
Springdale Green, Texas, is re-planning its offices in addition to various bird nests and native plant forests, and can grow vegetables on the roof. Employees can pick herbs such as parsley and basil from it and go home to cook.
In March 2021, Uber added a fresh air-centric design to the construction of its new headquarters in San Francisco: 180 14-foot glass windows that open and close at any time to change the stale circulating air.
In the next five years, we are expected to see more companies working in the "natural ecology".
94. Crypto-artisans "Smart Contract"
Web3.0 provides an alternative for enterprises to provide organizations with a new cooperation model through decentralized governance.
The decentralized autonomous organization that can be referenced is the DAO community.
DAOs are—organizations that determine their charter, goals and tasks by community members—who revolve around a mission, a group of people decide to coordinate binding values and rights around a purpose and resource—the governance and function of DAOs are written and executed on the blockchain, which means every transaction can be seen by everyone.
DAO is a community-led digital organization that is run by not managed by the CEO or the board of directors, but is run by the code that defines its operations, called a smart contract.
From the employee's perspective, DAO can provide many services. Because it is digital, there is no physical headquarters or geographical boundaries, and for many new generations, physical office is an outdated concept.
DAOs have almost no hierarchy, so they are neither employees nor bosses. Most importantly, it provides a community of like-minded, passionate, and highly engaged people.
Crucially, the DAO also had a built-in treasury tied to cryptocurrency, which meant members could earn income in tokens.
