Summary of Xiaohongshu’s operation and promotion methods!

Traffic exposure

1. The traffic for the note I posted on Thursday is still good. If I post another one today, will it affect the previous one?

As long as the notes you posted today do not violate any rules, the situation that causes account traffic restrictions will not affect the traffic of the previous note. However, it is possible that the notebook itself may have large differences in traffic over a period of time. If the note is recommended by the system, the traffic will be relatively large.

2. After the note was published, the number of views increased very slowly. Is it because of traffic restrictions or is it a problem with the account itself?

The growth of page views is particularly slow. The most likely reason is the content of the note itself. In the first-level traffic pool where the system pushes notes, the notes do not receive better data and cannot meet the requirements for being pushed to the next-level traffic pool. At this time, the note can only be seen through keyword searches, or by your fans or by visiting your personal homepage. Naturally, the data will not be good.

As for whether there is current limiting, this question has actually been answered several times, but some friends still keep asking it. The flow control may be for a single note or for the entire account.

The entire account is limited: regardless of the content of the note, all notes will have very low page views. You can check whether your account has the following problems: multiple accounts logged in on one mobile phone, nicknames involving violations and advertisements, avatar violations, personal signature violations, re-login with an old account, etc.

Limiting the number of views of a single note: This is manifested by a large difference in the number of views of this note compared to other notes, and the note cannot be found by keyword search.

Please check whether your notes contain the following problems: the notes are suspected of advertising, inducing sharing, buying data, the notes are not original, the notes contain violations, and sensitive words (it is recommended to use Lingke word search to check before posting: http://ci.lingke.pro/).

3. Are the numbers in the small eyes exposures or clicks?

It’s the number of user clicks, not the exposure!

4. Will there be restrictions on the modification of notes after they are published? What if I delete and resend?

Modifications to notes after they are published will be subject to a second review, and there is a high probability that traffic will be restricted, so it is recommended that you carefully check your notes before publishing them, and try to avoid secondary modifications.

In addition, deleting and reposting is also not an advisable method. The Xiaohongshu system can automatically identify repeatedly moved pictures, and there is a high probability that reposting will be identified as non-original! The flow will be restricted!

5. I have been able to ensure a stable content output, but the data of the last few notes are not very good, and the search keywords are generally ranked on the second page? Is this restricted?

First of all, the ranking itself is not fixed. Otherwise, would the notes of a few fixed accounts always be ranked at the top? In addition, this has nothing to do with traffic limits. Either there are few likes or the traffic is limited. You don’t need to pay special attention to individual cases. Just summarize the reasons for the content and work harder in the next article. It is very normal for Xiaohongshu’s traffic to fluctuate!

6. Is it only by following hot topics that you can increase your followers? Just check out the trending words: honey chicken wings, rice cooker cakes, etc.?

You don’t have to follow hot topics to increase your followers, but following hot topics is a way to quickly amplify traffic. However, only content that is related to your own content is the most suitable. It is recommended to follow hot topics.

7. My account mainly shares content about books and movies. There are several notes with good data, which will bring more likes and collections, but the increase in followers is still very slow. How to promote the increase of fans?

Currently, the content that increases followers the fastest is collections or other forms of content with large amounts of information, so if you are looking for content such as reading, I also recommend that you take this route.

In the future, when you have more fans, you can occasionally share single books, but it is not recommended to post casually according to your mood. This is still too much like a circle of friends, and it will be difficult for the account to stand out if the content is not valuable.

Account Management

8. How many days should a newly registered Xiaohongshu account (corporate or personal) be maintained before posting notes? How can a new account be maintained to better improve its weight? Are the maintenance methods for corporate and personal accounts the same?

Newly registered accounts do not need to maintain an account and can send messages directly. Only accounts that have not been used for a long time need to be maintained to restore their activity.

9. I received such a notification on my account. What happened? ?

When the system detects content that is suspected to be advertising, a prompt will be given. This is a purely system detection prompt and does not need to be deleted unless there is a clear system violation notification. But pay attention to this issue in your subsequent notes!

10. Regarding account upgrades, what do topic activities refer to?

Upgrade Tasks

When each note is published, there is a participation topic at the bottom of the note publishing page. After clicking on it, as shown in the figure below, you can select the corresponding topic.

Topic selection page

These are all topics, but not topic activities. Topic activities refer to activities with initiators, as shown in the figure below.

Topic activities with sponsors

11. If you want to collect some basic data for your notes, how long should you wait after publishing them? How much is appropriate? Is the keyword search method safe? Could it affect the account?

It can be done after the review is passed. The sooner the better. It is not recommended to do it more than 24 hours later. About 10-20 will be fine, but the method is relatively costly and it would be difficult to achieve with too many quantities. It’s not enough to just search by word, you also need to pay attention to browsing time. This is most likely to be fine.

12. Regarding the method of brushing basic data, according to the article, you need to have good data within 18-24 hours to get more recommendations. However, Xiaohongshu is now very strict about operations such as brushing likes and fans. So I just want to ask, after opening an account, how much basic data should be brushed to be safe, and how much is better to brush for maintenance afterwards, and how to brush it is considered safe? ps: I heard that sharing note links and liking and following each other is unsafe. Can Xiaohongshu detect it?

Currently, basic data can be manipulated as long as the notes are reviewed and approved, but it is easier to discover through links and in large quantities at the same time, so it can be said that the simpler the method, the less effective it is.

You can ask your friends to help you like your posts. In addition, we also provide note enhancement services, which are currently only available to Planet users.

If you don’t have the conditions, it is recommended to give up this step and never buy data! ! !

13. My account has violated the rules twice before and may have been downgraded. The number of readers has become very small. Should I continue to operate this account? Or change one?

There are two options. The first option is to continue using the account, but you need to increase the weight, which takes more than a week.

The second type is if the previous content of the account is not good and the number of fans is not large, it is recommended to open a new account and start over.

14. If a Xiaohongshu account has been downgraded for editing published articles multiple times, and has been informed of violations of personal information. Do I need to change my account in this case? Also, if I delete the content from my old account and then post it again using a new account, will it be considered plagiarism?

Although the traffic is severely restricted, it is not to the point where you need to change your number. The weight can still be repaired, but it just takes a longer time, about half a month to a month.

Secondly, if you post using a new account, there is a greater chance that it will be judged as stolen images. (The recognition rate of plagiarism is not 100%)

15. I have encountered a situation before where, even though I took the pictures and wrote the text of the video myself, I was prompted that the pictures contained watermarks or something. I don’t know if it has any impact. After you appeal, you get feedback saying that the notes you appealed are normal. Then the latest system notification I received was that the account may contain advertising content such as sales promotion. I don’t know if it will have any impact, or if the system itself will remind you from time to time? ?

Great note! The reminder at the beginning

This is an automatic reminder from the system to encourage you to write high-quality content (most of them are not very accurate at present). Unless there is a problem it mentions, you don’t need to pay attention to it. It is for reference only.

Reminder note contains advertising content

And reminding you that if the notes contain promotional content, it is possible to be downgraded, so you should pay attention to whether the published notes are too advertising and whether they contain brand names? Are there any questions such as leaving contact information?

16. Will there be any difference in exposure between video notes and graphic notes, even if they are under the same person’s account? Does account level affect note exposure?

In fact, each individual piece of content is independent of each other, whether it is a video note or a graphic note. The content has its own weight, but at the same time, the account itself also has a weight. The weight of the account will be transferred to the content. However, the account weight is limited, and the content cannot be overexposed when the content quality is average.

Account weight alone is not high enough to ensure that even ordinary content can receive good exposure. But if your account weight is not high, or very low, then you can obviously feel that the exposure will be very low. Even if the content is good, the chance of it becoming a hit is limited.

The above is a summary of the answers to the difficult questions in Xiaohongshu this issue. If you also want to start operating a Xiaohongshu account, you can first read the article "Understanding the Logic of Xiaohongshu's Homepage Recommendation Algorithm from the Perspective of Popular Notes".

The author of this article studied the recommendation algorithm logic of Xiaohongshu and optimized the operation for two weeks. The account gained more than 3,500 followers, received 92,000 likes and collections, and produced several popular notes with more than 100,000 views. It is full of practical skills~

I hope the above content can help everyone!

Author: Mr. Elk Sky

Source public account: Mr. Elk Sky (ID: milusir94)