You know nothing about anything, and you still dare to promote it?

If you have a friend who is engaged in promotion , please give him more care. When he is in the corner browsing his phone without talking, remember not to split the bill for that meal, just treat him to a meal, because the ads he placed may not get any orders, and he may just eat grass next month, or even...

No one can do promotion casually. The biggest blow is that after spending tens of thousands of dollars on advertising, only a few orders are converted , and they are still in the payment agency status. As a promoter who once lost hundreds of thousands of dollars, I really have to thank my boss for not discouraging me.

Some people say that promotion is like gambling. If you invest in the right channel , you will have everything, but if you invest in the wrong channel, you will have to face the consequences. A mature promotion will not easily promise conversion rates , but it will not exaggerate the uncertainty of the promotion. Instead, it will use a more stable approach to gradually improve the effectiveness of the promotion.

But a mature promotion is not that easy to find.

If there is no mature promotion support, can promotion be carried out? Of course not. After all, you have money, and you can spend money on traffic promotion . If you can only afford such a small amount of money and still want to do more reliable promotion, it is best to ask yourself three questions first.

<1>

Why do promotion?

Why do we do promotion? Don’t think it’s nonsense. Ask a few promotions and you will find that many of them probably don’t know the answer. "Is it because the boss said we need to promote it, or because I heard that we need to promote everything when selling products?!"

There are too many pitfalls hidden in this question, such as "because our competitors are promoting it", which is a blind pitfall. "Because I heard that online promotion is very effective", this is a trap of hearsay, "Because I want to sell goods", this is a one-sided and impatient trap.

Why do we do traffic promotion? It requires an overall analysis of the company's current situation, product conditions, phased analysis, and comparison of multiple promotion channels . This is an overall consideration that is the purpose and goal of the promotion.

Being purposeful also requires combining goals. It may be that the existing user base has been saturated, and new users need to be developed through promotion to achieve the user conversion goals of the stage. Or maybe the offline promotion costs are no longer sustainable, so you want to try online promotion...

If you don’t even understand why you should do traffic promotion, why spend so much promotion fees to fill the hole. So... are you here to make fun of me?

<2>

What to promote?

Don’t think you can promote your product just because you have one. There is so much competition in traffic channels now that every advertiser is trying every possible way to grab users' attention. If you are just an ordinary face standing in the crowd, how can you attract users' attention?

If you remove the product pictures and brand logo, who will know you are you?

Every user’s attention is precious. If a product has no differentiated value, who would be willing to spend more time to understand it in depth?

In addition, you are not just promoting a product, but an optimal option that can solve the user's needs. “My product is great.” Why is it great? #%￥%￥￥%￥￥#@, explain a bunch of technical principles. Can you please speak in a language that users can understand? Users are not professionals and do not know how a product is produced. If there is no way to directly demonstrate the differentiated value of the product in the channel and attract users' attention, do you think such a placement will be effective?

What you are talking about >>

What users want to see >>

Placement to be displayed>>

<3>

Why do we promote?

Don’t think you can do a good job of promotion just because you have money. Not to mention how strict some high-quality channels are when selecting products and content, the most important thing is that an effective promotion is the result of a series of work linkage , including the preparation of promotion expenses, payment speed, material content planning, landing page design, payment process support, subsequent conversion team configuration, data tracking and analysis, etc.

If we only focus on promotion, it will become: poor results are due to promotion problems, poor conversions are due to promotion problems ...but the actual situation may be that traffic comes in, but there is no high-conversion activity page to carry it, so users cannot see what they want to see and they leave. It may also be a good channel that requires payment before it can be launched, but if the financial process fails, it will be missed in vain.

Not to mention my personal ability issues such as not knowing how to find promotion channels and not knowing how to make promotional materials. If you don’t know why you are doing promotion, don’t have a clear idea of ​​the differentiated highlights of the product, and the series of conditions involved in promotion conversion are not met, then what is the point of promotion?

Of course, if you have money and don’t want to consider the conversion rate of promotion, you can leave a message on WeChat official account and let me do it! If not, I just want to say: it is not easy to do a good job of promotion. You need to understand the channels, know the products, be able to plan, and have courage... I can't achieve anything other than good looks, so I'd better be a quiet operation dog.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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