Uncover the 4 core algorithms behind Tik Tok to help you easily become popular

On TikTok , being on the hot recommendations is the key to quickly increasing exposure.

So, how can you become popular? First of all, you must understand the algorithm mechanism of Tik Tok.

The algorithm of Tik Tok is actually a horse racing (funnel) mechanism, which is divided into three steps:

First, the cold start traffic pool is exposed

Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign a cold start traffic pool with an average exposure to each short video. For example, after each short video passes review and is released, it has an average of 1,000 exposures.

Second, data selection

Douyin will analyze the data of likes, attention, comments, reposts and other dimensions from the 1,000 exposures of these 1 million short videos, and then select 10,000 of them.

Among these 10,000 short videos, each one is evenly distributed 100,000 exposures. Then we can see which ones have the highest likes, follows, reposts and comments, and then go back to the traffic pool to filter.

Third, boutique recommendation pool

After rounds of verification, short videos with extremely high click-through rates , playback completion rates, and comment interaction rates are screened out and enter the recommendation pool. When users open them, they will be recommended from the recommendation pool.

So, how can corporate Douyin accounts make good use of this algorithm to quickly increase exposure?

Here are 4 tips to share with you.

Tip 1: Improve 4 indicators

Tik Tok evaluates your performance in the cold start phase mainly based on four indicators: the number of likes, comments, reposts, and completion rate.

Therefore, if you want to get recommendations, you must mobilize all resources to improve these four indicators before the video is released:

1. In the video description, guide users to like, comment, forward or finish watching the video.

"Xiaomi Mobile Phone" will occasionally write "Be sure to watch to the end" or "If you feel sorry for the girl, please like it" in the video description in order to improve the four indicators mentioned above.

2. In the video description, set some interactive questions to guide users to leave comments.

3. Reply to user comments, extract the core ideas of the video, and guide more users to participate in the topic discussion.

4. Prepare great comments in advance. After the video is released, ask colleagues to write them in the comment section to guide users to interact more around this topic.

2. Adjust the release time

Statistics show that 62% of users watch Douyin before meals and before going to bed, while only 10.9% watch Douyin during fragmented time such as on the way to work or in the toilet.

Therefore, for Douyin operators , the best time to publish videos is at 12 noon, 18:00 in the afternoon, and 21:00-22:00 in the evening on weekdays, or on Friday night and weekends.

3. Actively participate in challenges

There are many ways to become popular, but the simplest and most effective way is to use the “Popular Challenge” function of Tik Tok.

On Douyin, there are different challenges every day. You can judge the potential of a topic to become popular based on comprehensive comparisons, and then select the topic that you think is most likely to become popular and imitate it , which can increase your chances of being recommended.

4. Ongoing Maintenance

Tik Tok’s recommendation algorithm sometimes “digs up old videos” and thus makes some high-quality old videos popular.

Therefore, for high-quality videos, you need to continue to like, comment, and forward them, and keep operating them . Maybe after a while, this video will be recommended.

Source: Haoduoke APP