The strategy to break through traffic of top UP hosts at Bilibili!

The top UP hosts at Bilibili have always been regular guests on the popular video list, including Lao Fanqie, Yu Ge Running Everywhere, Sheep Cooking, Hello Teacher, My Name is He Tongxue, etc.

Refer to the UP host teacher Hello, my name is Mr. He. Since the release of "【Mr. He】I made a product that Apple gave up..." on October 17, it is still hotly discussed until today. The top UP hosts cooperate with each other, divide up the traffic and monopolize high-quality resources, and pan-entertainment is gradually emerging. UP hosts are no longer simple content outputters, and it is common for top UP hosts to appear on variety shows and cooperate with celebrities.

So where is the breakthrough point for traffic for mid-level UP hosts?

This video on Bilibili has been viewed 563.3w times so far, ranking No. 1 on Bilibili’s video rankings. However, this is the first time that the UP host “老奇好幽默” has submitted a video. A newbie in Tongxin spent three months studying polarization codes in order to understand the secrets behind 5G.

According to the data from FeiGua data on the B station version, the fan change trend of the UP host "Laoqi Haohuoqi" reached its first peak, with 107,000 fans increasing in a single day on November 3. It also surpassed many top UP hosts and official accounts to rank third on the weekly creation list.

Hardcore content creation

From being a two-dimensional entertainment platform to becoming a "learning platform", Bilibili has rapidly gained popularity in the field of general knowledge learning, and more and more knowledge and science UP hosts have emerged. For this reason, Bilibili has launched the "Knowledge Zone".

Why can the mid-level UP host "Laoqi Haohuoqi" create top influence with his first release of work?

Chen Rui, CEO of Bilibili, said that the current playback volume of general knowledge videos on Bilibili accounts for 45% of all videos on the entire site. With such a huge traffic advantage, UP hosts in the knowledge area need to delve deeper into content creation. From the comments, it can be seen that the audience highly recognized this video. Even one of Huawei’s official accounts, "Huawei Recruitment", came to watch it. The works that create top traffic are the result of the UP host "Laoqi Haohuoqi"'s in-depth research of knowledge. It is far from enough to sincerely want to make a good video and impress the audience. The rigorous and meticulous content also makes many viewers who are familiar with this knowledge praise it.

The topic of 5G is also a hot topic that has been discussed in the communications field this year. Deeply cultivating works under the popularity of 5G, Huawei, and knowledge areas is an important reason why the UP host "Laoqi Haohaohuoqi" can create top traffic as a mid-level UP host.

Divide the popularity and traffic

Mid-level UP hosts do not have as many fans as top-level UP hosts. When their own traffic is insufficient, they can "take advantage of the popularity" and create works to share the popularity and traffic.

B station's new October anime "King's Ranking" is the most popular anime on B station recently except for the yet-to-be-aired "JoJo's Bizarre Adventure: Stone Ocean".

The UP host "Monna Shark" re-created a video clip of the character of "stepmother" in the animation series based on "King's Ranking", taking the opportunity to share the popularity of "King's Ranking". According to FeiGua data from the B station version, the video playback volume reached 412.2w, and the number of likes was more than twice the number of favorites.

The UP host "Monna Shark" with only 70,000 fans has a playback-to-fan ratio of over 5000%.

Boost traffic with the help of official

Bilibili officially launched a revenue support plan for high-quality original UP hosts, and announced that the "bilibili Advertising Sharing Plan" will be officially launched from September 24. In order to encourage UP hosts to create, we will also launch activities with various themes, and the official will help boost the traffic of participating works.

Mid-level UP hosts should not ignore this opportunity. They can participate in more such activities and deepen their works with the support of official traffic.

Summarize

Mid-level UP hosts have strong vertical field penetration capabilities and can create top traffic even with a small number of fans. Summarize the following three points:

• Delve deeply into content creation, impress the audience, achieve high dissemination rates, and boost exposure of works.
• Be sensitive to traffic trends and share the hot traffic through secondary creation.
• Creating works with the help of Bilibili's official support plan for mid-level UP masters will help the works gain high exposure.