How to write Baidu bidding creative? Several principles must be followed to write good Baidu promotion ideas.

A good title is the basis of advertising creativity. The title is the most important part of creativity, and the most important reason is to attract potential customers to click. When users search for information, the title is the area they focus on.

For netizens. The creative title that attracts more attention will be clicked first. Writing better titles can not only increase click-through rate, but also create better promotion effects.

1: Title length

The character limit of Baidu promotion creative title is 50 characters, preferably 15-20 Chinese characters. If the title is too long, it will not conform to the user's reading habits and it will be difficult to find the key points; if the title is too short, the creativity will be too thin and the content will not be enough to meet the user's search needs, resulting in insufficient click-through rate. Therefore, we need to control the length of the title to attract the intended audience.

2: Title segmentation (5 to 8 words per segment)

Advertising ideas that are too long are not conducive to users' reading habits and can cause visual fatigue. Generally speaking, 10 characters are most appropriate for a sentence, and the number of characters should generally be controlled within 5-8 words, which can easily get user clicks.

3: Include brand and company name

High-quality advertising creatives should include the company brand and company name, and each creative only needs to appear once.

4: Wildcard

The ad title must have at least one wildcard. If there is no wildcard in the ad title, the corresponding keyword quality will generally not be very high.
The wildcard should be placed as early as possible in the title. The closer the wildcard is to the front of the ad title, the higher the quality.

5. Give him what he likes

Users prefer cost-effective websites, so the higher the quality of the promotion page, the better, and users will like it more.

6. Touching people’s hearts

To impress people, the title should highlight the advantages, such as "good effect" and "super low price"

7: Punctuation

Creative titles that make good use of punctuation can attract attention. Using correct punctuation can help increase keyword click-through rates, but it must be used reasonably to ensure that it does not affect the user's search experience.