How to write the copy for New Year gift boxes? Look at what Philips wrote.

Holidays are definitely the golden period for marketing .

When these festivals come, brands will launch corresponding products. For example, Estee Lauder’s Christmas set and Lancome’s New Year limited edition.

For example, in this New Year season, Philips launched a gift box set. In addition to changing the packaging, a set of very OK packaging copy was also written. Let’s take a look.

In my heart

The strongest couple on earth is my parents

Those years I looked up at you

This year with you

Use a thermos cup to resolve the embarrassment of middle age

Use eye protection device to relieve the vicissitudes of the eyes

You asked me which aspect of you I love most

I love you the most when you are not a scumbag

I wish you a half-month business trip

Still in style

Being a man is like shaving

You have to be careful about how you advance and retreat.

Don't be in a refreshing age

Live like a greasy

Philips’ New Year gift boxes are awesome. As a typical case, it brings several reminders for New Year marketing.

1. New Year products need new packaging

Today’s packaging not only needs to look good, but also has to have beautiful copy. Although New Year gift boxes are very common, Philips caught my eye this time because of its packaging copy.

Philips's copywriting is very realistic and can be used as a reference for learning. Each content is closely integrated with product features and consumer demand, and expresses the brand's concern like a friend.

Regarding the expression of product characteristics, for example, being a person is like shaving, you have to be careful about how you advance and retreat.

On this basis, there are also very social expressions, for example, don't live like a greasy person at your fresh age.

Suppose your product is a facial mask, then you can also apply a set of "masks" to it. Let me give you a few examples.

1. New year, new atmosphere, you will find a partner next year.
2. No matter how shameful you are, go home for the New Year.
3. It is a glorious thing to go home.

2. New Year products require micro-innovation

Creativity is a new combination of old elements. Although the New Year gift box is made up of several individual items, different combinations will result in new products. For example, travel sets, parents sets, couple sets and so on.

On the one hand, it can help consumers make choices faster, which is very good for those who have no consumption opinions. On the other hand, consumers can also enjoy corresponding benefits. So, the New Year suit is a popular design.

I remember there was an idea to sell a black bag directly. The bag contained several unknown products, which turned out to be very popular. This is micro-innovation with great effect. So, can we also have a New Year gift bag?

3. New Year products need to be exported more

In this New Year event, Philips paid attention to an important little detail in the design of the sales entrance. Consumers have different consumption habits, so the sales outlets they choose should also change. Philips selects more suitable sales platforms for different products by analyzing consumer big data from e-commerce platforms. For example, the parent package is sold on JD.com , and the father-son package is sold on Tmall .

We must continuously optimize the consumer purchasing path, remove all obstacles and inconveniences along the purchasing route, and sell products better. Many people ignore this purchasing stage and end up wasting all their efforts.

Just one more reminder. The marketing keyword for going home for the New Year is giving gifts. Gift giving is a large-scale activity of conveying emotions. Whether they are elders, couples or friends, they all actively participate. Therefore, it is definitely right to label the product as a "gift". For other personalized labels, such as interesting, thoughtful, practical, etc., creativity and copywriting are needed to realize them.

Philips' copywriting gave a good start.

The author of this article @黑小指 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century