Practical tips for operators and promoters: practical SEO optimization and promotion plans!

I believe that many friends who are new to SEO will encounter a problem: what should SEO do and how to do it? Below I will share with you a set of practical SEO solutions, I hope it can help you!

SEO optimization and promotion plan

1. Establish keywords

1. How to choose main keywords and long-tail keywords:

1) It is closely related to the industry in which the company is located and the purpose of website operation;

2) Use Baidu Index, word library tools, Baidu search drop-down box, etc. to select the main keywords with appropriate search volume and optimization difficulty;

3) By observing the situation of competitors' websites.

2. Expand long-tail keywords:

1) Baidu Index Demand Map;

2) CiKu.com and Zhuici.com;

3) Baidu search drop-down box, recommendations, etc.

SEO On-site Optimization

2. On-site optimization

1. Website structure and column structure

A tree-structured directory is used, with natural distribution of keywords on the homepage and a density of about 5%. Appropriate changes are made using semantically similar words, and long-tail keywords are interspersed in the content pages to set anchor texts to avoid keyword stacking.

2. Optimize web page label elements

Optimization of web page TITIEL keyword tags, web page introduction tags, image annotation ALT attributes, etc.

3. Code optimization

Search engines prefer concise codes because concise codes are easier for spiders to crawl. Information not relevant to the page should be filtered out using frameworks or JS.

4. Path address optimization

Hyperlink structure, hyperlink annotation, and hyperlink path optimization.

5. Sitemap

Create HTML maps (user experience) and XML maps (search engines).

6. Page content optimization

Adjust the content of the main pages and optimize the layout to make the content easier to read.

1) Control the number of internal links in the article. In an article, it is best to have 2 to 6 internal links. Too many internal links are not recommended, as they are harmful.

2) The relevance of internal links must be high. When doing internal links, relevance is also an important criterion for improving search engine friendliness;

3) The article should preferably be original content. If it is pseudo-original, at least 30% of the content should be modified;

4) Scan industry-related books and magazines, make simple edits, and publish high-quality content;

5) Combine information: You can collect information of different attributes from different websites and then combine them into a new content.

About website copywriting:

1) The main keyword appears in the title;

2) The main keyword appears in the first paragraph;

3) In the middle part, plan the number of keywords according to the length of the article. Avoid over-stacked keywords. Appropriately add long-tail keywords and semantic and latent words to dilute the keywords to a certain extent.

4) Keywords appear at the end;

5) Each paragraph of the article should not be too long, 3-5 lines can be divided into paragraphs;

6) The article is well-structured and well-organized.

SEO off-site promotion

3. Off-site promotion

1. Build your own blog

Sina, Sohu, 163, Tianya, Webmaster Home external link section, etc.

2. Industry-related forums

Promotion through classified information: 58.com, Ganji.com, Baixing.com, Marco Polo, China Products.com, Yellow Pages 88.com, China Yellow Pages.com, Atub Trading.com, Shunqi.com, Kanzhun.com, Changsha Classified Information, Business Opportunities.com, Channel.com, etc.;

3. Baidu products - Baidu Encyclopedia, Baidu Knows, Baidu Tieba, Baidu Wenku, etc.;

4. Questions and answers: Yahoo Knowledge Center, Sina iAsk, Tianya Q&A, Soso Q&A, Qihoo and Tieba;

5. Add to favorites and bookmarks

Baidu Collection, Yahoo Collection, Google, Bookmarks, QQ, Bookmarks, Leshou, Haowangjiao, Sina, Collection;

6. Friendly links (mainly advertising links)

1) Import high-quality links

1. Yahoo and Classified Directories

2. News website inbound links

3. Authoritative websites of the industry as well as websites of industry associations, organizations, etc. Including websites with high weight in this industry

4. Purchase high-quality friendship links

2) Other ideas for building external links

1. Pay attention to the dissemination of brands and information (publishing website soft articles and recruitment information, etc.);

2. Appropriately point relevant keywords to authoritative websites in the article to improve the website’s trustworthiness in search engines.

7. Baidu bidding promotion

8. Online advertising

During the operation of the website, place some effective online advertisements.

9. Website navigation

Login to the website navigation website

10. Email instant messaging group

Obtain the email addresses of potential members and send them to groups through mass email software. It is required to prepare a mass email template and arrange the mass email content, and have relevant personnel carry out the mass email.

Website data analysis

4. Website Data Analysis

1. Website traffic analysis

Install a set of traffic statistics tools to analyze traffic statistics.

2. Browsing page and entry analysis

Determine which page of the website is viewed most times, and analyze from which page the customer flow enters the website.

3. Passenger flow distribution by region

Clearly analyze the regional distribution of website visitors and display the proportion of each region in a graphical way.

4. Search engine and keyword analysis

Analyze the proportion of traffic brought by each search engine, and analyze what keywords the traffic came to the website through.

Source: Haima Chuangyou