23 operational promotion routines to obtain traffic for free!

What is the biggest headache for companies when doing Internet marketing?

flow!

Traffic is getting more and more expensive now, and the cost of a new customer is getting higher and higher; the conversion rate is getting lower and lower, and the conversion rate of many companies' Baidu bidding landing pages is as low as ≤1%.

According to this trend, if you are not in a special industry, such traffic prices are simply unaffordable.

So the question is, now that traffic is so expensive, can we still get free traffic?

Master Ying will give you 23 promotion routines at one time, which will weave together into a dragnet of traffic. Let your business and brand gain huge traffic quietly!

01. Official website certification

If you are a brand (even a very small brand), please open Baidu official website certification.

First, it allows consumers to find your official website at first glance, and receives accurate traffic from users searching for brand words;

Secondly, it can distinguish you from your peers who use your brand words and prevent your traffic from going to your peers.

The address for opening the brand official website certification is here:

http://pro.baidu.com/product/other/102.html

02. WeChat subscription account

The purpose is to occupy the homepage of the official account’s brand word search and prevent your precise traffic from going to your competitors. WeChat subscription accounts can also be authenticated, and this can be done in the background.

After opening a subscription account, there comes the big issue of continuous content output. The easiest way is to go to Xinbang and look at the top ten articles in the industry. Just follow the topics others write about. It saves time and effort and is effective, and can cultivate a large number of loyal fans of your company.

03. WeChat Service Account

As we all know, the opening rate of WeChat public accounts is getting lower and lower. As early as 2016, the opening rate of public accounts was as low as 5% , and it has been even more terrible in the past two years. Therefore, WeChat service account is the only magic tool that allows you to harass (activate) users every week with a clear conscience.

Actively harassing users is likely to be blocked, so please refer to the following methods for operation:

Only two pieces of content are posted each time. The first one is to give fans benefits (coupons, lucky draws, gift packs), and the second one is to provide knowledge-based soft articles.

The golden standard for all content operations is: provide users with benefits (material + spiritual) , so that users will not abandon you!

04. WeChat group/QQ group

In the past two years, it is easy to get blocked when using WeChat public accounts, and to keep users following you, you have to think of content for them every day, which is too hard. It is better to give them a group to keep them in.

Even WeChat groups are easily blocked, so the safest choice is actually QQ groups.

Cultivate a group of loyal fans, and when you do promotion, it will be an online closed-store marketing; when you do promotion, it will be a group of free fission channels.

How to operate WeChat group/QQ group?

1. Plan topics based on the attributes of your fans and let them play with them. You only need to throw out topics and give rewards.
2. Establish growth mechanisms, such as signing in to get rewards and occupying users' circle of friends;
3. Weekly benefits.

05. Give gifts with a little trick

To a large extent, a company's products are not something you can change, but we can still put some thought into the giveaways. The key point in choosing gifts is that they must occupy the user's desktop and life, so that the user can see you at any time and think of you every time he sees you.

So in the past few years, many companies started giving away desk calendars as gifts. Desk calendars are still very good now, but you must not make the calendar too ugly. Only when it has a bit of style will people use it well! In addition, plush toys and key chains that can be placed on the desktop are also good. The Marketing Department’s 2019 Efficiency Manual is also very suitable!

06. Occupy Baidu Tieba

Now many companies do not pay any attention to Baidu Tieba at all. They feel that their company is small, there will be no one in Tieba, and they are unwilling to waste their time.

For those students who think so, I must tell you that you have completely misunderstood the function of Tieba.

Only large companies care about the popularity of forums. Small companies that set up forums are actually trying to capture the Baidu search homepage ranking, okay? Products like Tieba are always ranked high in Baidu search rankings. Wouldn’t it be painful to waste such prime advertising space?

How to use Tieba?

1. Open a Baidu Tieba with your brand name;
2. At the beginning, you should strive to update valuable original articles, and then buy water army to support your posts;
3. Take down the moderator of your own forum.

Once your post is pushed to the top of the hot posts, it will almost occupy a ranking in Baidu search, and it will be absolutely positive content.

07. Play with the top ten

No matter what industry you are in, you can compile a list of the top ten brands in the industry and the top ten most powerful products in the industry. Anyway, you can write down any angle you can think of, and then embed yourself in the top three, while highlighting your own characteristics that are more outstanding than the first in the industry.

As long as users see that you can rank among the top ten in the industry and have features that surpass the best in the industry, they will basically buy your products.

Operation tips:

1. Explore long-tail keywords related to brands and products;
2. Write about all possible angles, such as "Top 10 Cleansing Products (Cleansing/Skin Care/Masks/Moisturizing/Sunscreen) in 2018";
3. After the manuscript is completed, it can be frequently published in news media, and can also be published in the blogs/self-media/forums/BBS mentioned above.

08. Occupy QQ interest groups

Since many companies nowadays don’t even bother to play with Tieba, even fewer play with interest groups, but QQ, as a large traffic portal, actually has a lot of traffic at all!

How to play QQ Interest Group?

1. Apply for chieftaincy and then promote your own community;
2. Offer rewards for responses, and then promote your own e-commerce channels;
3. Pretend not to understand, ask questions, hook up with real consumers, and operate in depth after adding QQ.

09. Make brand news

To some extent, press releases are a particularly effective means of influencing users, after all, they have the authoritative endorsement of third-party media.

By publishing a press release and occupying the homepage of Baidu search, you can convey your brand information to the precise users who search for your brand words.

In addition, press releases can also be used as reference materials when doing Baidu Encyclopedia.

If you don’t know which channels should be used to publish your company news, you can contact @發稿狮.

10. Create Baidu Encyclopedia

On the Internet, the authority of Baidu Encyclopedia is unquestionable. If your brand doesn’t even have an encyclopedia, how can you make consumers believe in your brand strength?

How to create Baidu Encyclopedia?

1. Enterprises can purchase Baidu's Enterprise Encyclopedia;
2. If a general enterprise fails to create an encyclopedia on its own, it can find an SEO company to create it for it.

11. Create 360 ​​Encyclopedia and Sogou Encyclopedia

Firstly, 360 and Sogou are also big players in the search engine industry, accounting for about 25% of the market together. If you create these two encyclopedias, you will occupy the precise traffic of these two search engines;

Secondly, Baidu also gives these two products face, and they are ranked well in Baidu;

Thirdly, if you can’t make it on Baidu Encyclopedia, 360 Encyclopedia and Sogou Encyclopedia are another option.

To create encyclopedias for these two channels, please refer to Baidu Encyclopedia for the methods.

12. Do Baidu Knows

Baidu always loves its own products very much, so Baidu Knows has a high weight. It is very important to occupy the Baidu homepage ranking. It not only occupies a golden ranking position, but also is the first position of your brand reputation.

But Baidu Knows is very cunning. If you don’t actively embed some positive content into it, then what it will actively capture are basically your negative reputation.

So Baidu knows what it must do, so how should it do it?

1. To create brand keywords, you can use a keyword mining tool. I personally prefer 5118.
2. https://www.5118.com/seo/search/word, dig out long-tail words with brand words, and then ask and answer questions to praise your own brand (note that the account for asking and answering cannot be the same);
3. When it comes to industry keywords, you can use keyword mining tools to find major industry keywords, whatever keywords have high search volumes, then ask and answer your own questions and embed the brand’s content to reflect the brand’s advantages.

13. Create an official Weibo account

Today’s official Weibo accounts are almost exclusively occupied by RMB players. If you cannot come up with a few “koi”-like big prizes, it will be quite difficult to promote your account.

But as a brand, no matter how useless it is, you still have to have it! Because it represents your brand image!

So what can the official Weibo post be?

1. Publish enterprise-related news;
2. You need to thank all the positive brand content that appears on Weibo in a timely manner;
3. You must respond promptly to all negative content on Weibo and send gifts to apologize;
4. You also need to recruit a group of real fans who will @ you from time to time, so that your search results will look good.

14. Blog

In today's world where Weibo and Tik Tok are everywhere, blogs seem like antiques. But as a senior SEOer, I can say responsibly that blogs are very useful in SEO and are very useful for grabbing the Baidu homepage ranking.

How to blog?

1. Register with all the mainstream blogs;
2. Synchronize the content of your own WeChat official account or official website, and add a link or official account QR code at the end of the article.

15. Have fun in Tianya

Tianya Forum and blogs are almost contemporary products. Their common advantage is that they have high weight. No matter how many posts you post, there will always be a few that are ranked on the homepage of Baidu, and then guide precise users to search for brand words. You can just refer to the blog for how to play on Tianya Forum, and at most you can hire a few water army to push the posts.

16. Play around with industry forums

By posting in industry forums, you not only have the opportunity to grab Baidu's golden ranking position, but also have the potential to turn potential users in the industry into paying users of the brand.

How to play in Industry Forum?

When posting in an industry forum, your signature is an advertising space and you can leave your WeChat ID, official website, public account, etc.

1. Post serials: Post serials on forums with high traffic, and keep pushing your own posts up;
2. The dark side of the publishing industry is loved by netizens all over the world, and it can have 100,000 readers in a short period of time;
3. Post Q&A posts : Establish your image as an industry expert, and netizens will occasionally help you push up your posts;
4. Give benefits: leave your email address to receive gifts, information, and resources, and then promote your own official account in private messages.

17. Play with Douban Groups

Douban groups not only have high authority, but also can bring in accurate traffic, provided that your content can impress them.

How to play in Douban groups?

Open the Douban group, find the " Featured " topic, and then post in these groups to get traffic.

18. Play with Taobao headlines

Taobao Toutiao’s self-media approach is the only one among self-media that allows you to sell goods openly.

How to use Taobao Toutiao?

1. Open an account : http://we.taobao.com/;
2. content . Self-media always lacks content. The easiest way is still to find popular articles in the industry on the site and imitate them.

19. Competitors intercept traffic

It’s just about finding a way to display your own advertisements under the brand words of competitors. This can be achieved through SEO and SEM. SEO is more troublesome, and the simplest and quickest way is bidding advertising, which is simple, fast and effective immediately.

How to intercept traffic by using competitor’s name?

Users are searching for each other's brand words, so they have some understanding of the competing products. Therefore, the product you want to promote must be more advanced than the other party's product so that users can get greater benefits.

20. Play with self-media

Self-media is still a means that all companies love and hate. The self-media platform has large traffic, and if done well, it can continuously and significantly increase the exposure of its own brand. The key is that it is free! However, we still face the problem of continuously producing high-quality content.

How to play on the self-media platform?

1. Establish a self-media matrix and register all the platforms that can be registered;
2. Companies with sustained original capabilities can create original content, while companies without this capability can simply imitate popular content produced in the industry.

21. Play with Zhihu

As China's current content question-and-answer platform, Zhihu not only has high weight and good ranking, but can also help you endorse and increase your followers.

So the gameplay of Zhihu can refer to the following routines:

1. Raise a question that consumers in the industry are generally concerned about;
2. Answer this question from a professional perspective and be well-reasoned;
3. Find a group of netizens to give likes to your answer and make it the first one.
4. Write your brand name in your signature and encourage everyone to send you private messages.

22. Play Wukong Q&A

The launch of Wukong Q&A is to compete with Zhihu for traffic. Its recommendation mechanism is almost identical to Zhihu's. Fortunately, it is still the bonus period for Wuguoqia, so it is relatively easy to get promoted (be recommended by the platform).

The gameplay is the same as Zhihu, so I won’t go into details here.

23. Free courses

This is an era of knowledge anxiety, so online paid courses are selling so hot. If you have free industry courses to share, it will definitely bring in a large wave of traffic.

How to play free courses?

1. Make use of the WeChat/QQ groups mentioned above;
2. Post a message in the group, saying there will be a free course on "XXX" on a certain day of the week, and invite people to sign up and join the study group;
3. Invite 150 people to join the group, then announce a 500-person talk, and encourage users to invite people for you;
4. After the user has added all the people, he can add all of them in the name of the lecturer's assistant, and they will all be your precise traffic.

Please note that the course setting must be the content that your consumer group is most concerned about; a well-taught course can bring direct conversions.

In the information age, online marketing methods are ever-changing. For users, the Internet wave brings the pleasure of surfing; for companies and brands, the Internet wave is a test of the weak.

If you are a small or medium-sized enterprise that wants to quickly build an Internet brand/a traditional enterprise that has encountered bottlenecks in transformation/an enterprise with a lot of negative reputation on the Internet, you can contact Ying Master to provide you with solutions.

We can conduct an in-depth network diagnosis of your brand's current Internet status, determine the weak links in your brand's current Internet brand building, and then formulate a targeted Internet brand building strategy for you to create the highest quality Internet search results in the fastest time. Guide users to trust your brand and buy your products.

author: Ying Dashi , authorized by Qinggua Media to publish.

source: Camp Master