NetEase Youdao promotion strategy and advertising form!

Youdao Smart Selection is China's first mobile native DSP, with advanced technology and advertising formats integrated into the environment to ensure user experience. The developer's backend interface is simple and easy to operate, and the layout design and interaction of advertisements can be customized independently, effectively conveying advertisements while ensuring user experience.

NetEase Youdao advantages:

1. More precise, smarter, and more innovative to cater to mainstream consumer groups. The proportion of users born in the 80s and 90s has further increased, and they have gradually become the mainstream consumer group in society; the innovation of business models comes from the fission of the scenario-based needs of this group;

2.Personalized customization. The personalized needs of users are highlighted, the segmented user groups are constantly fissioning, the mobile Internet industry has entered the stage of refined operation, and the application value of personalized and precise positioning is highlighted;

3. Changes in user groups. The proportion of users with bachelor's degrees or above and student users has increased, the overall quality of users has improved, and the demand for personalization has increased;

4. User analysis. User analysis capabilities will become the core of mobile Internet

Competitiveness.

Advertising forms of Youdao promotion

1. Banner refers to banner ads, which are the most common form of mobile advertising. They usually appear at the top or bottom of the APP interface. There are static images, GIF images, text links, and animated images with multiple frames scrolling.

2. Interstitials are divided into static images and GIF images, which are generally a form of precise advertising promotion, with stronger visual impact and better advertising effects. Advertising effectiveness is generally negatively correlated with user experience, with higher returns but a greater impact on user experience.

3. Full Screen Ads: Almost every APP has used them. When the user opens the APP, it appears in full screen for about 3 seconds (usually skippable). It can be a static picture, a multi-frame animation, or a Flash effect.

4. Information flow ads generally appear in fixed positions in the information flow, and their display style is consistent with the common style of the information flow. The purpose is to prevent users from feeling hindered in reading and to increase the click-through rate of ads.

5. Mobile video advertising. On mobile video platforms such as iQiyi and Youku, there are two common advertising formats: patches and corner labels.

6. Native advertising is a form of advertising that embeds advertisements into the actual page design as part of the content. It is a form of advertising that is deliberately modified after combining platform characteristics, user and visual experience, and content environment.

For NetEase Youdao advertising , please contact Qinggua Media official

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DSP | Introduction to NetEase Youdao promotion products!

DSP | Introduction to NetEase Youdao promotion products!