The latest practical skills to make money through Tik Tok live streaming!

In fact, it is very simple to judge whether a person is awesome or not. For example:

Last year, a friend who runs a seafood business came to me to complain that he had made no progress in his self-media business for more than a year, and had not built up any traffic or brand.

I told her there was still a chance on TikTok , so she got 10 mobile phones, opened 10 TikTok accounts, and posted 10 videos of going to the beach every day.

It took less than a month to see results, and a year later it now brings her a cash flow of 200,000 yuan per month.

Has she used Kuaishou or created a video account recently? This has nothing to do with you or me.

All I know is that once great people get a piece of information or an opportunity, they will work hard on it until they succeed.

But for most people, if you tell them a piece of information, they will ask you more than ten thousand questions. They will just transfer the money they earn to their cards and leave a message saying: Thank you for your hard work in collecting the money!

This is not called entrepreneurship, this is called speculation! The kind that doesn’t even involve principal.

This is really the adult world.

Someone treats you and you hate him.

If someone is cutting your leeks, you should love them.

Under the same information gap, the results for ordinary people and awesome people are completely different, and the biggest difference is often reflected in the micro-level and specific execution capabilities.

In the past two months, I and several investors in the short video field have been repeatedly thinking about two things.

One is how to do live streaming on Douyin? The second question is how to conduct Douyin live broadcast training?

A few points are summarized, which are also the main core content of this article, as follows:

1. Which one is better for selling products: video or live broadcast?

2. Three major factors that make Douyin live streaming rooms popular.

3. Practical demonstration of live streaming sales on Douyin: unmanned live streaming (rebroadcasting) sales, precise traffic live streaming sales, and general traffic live streaming Taobao customers.

1. Which one is better for selling products: video or live broadcast?

Many people have used Douyin videos to sell goods, which is to post a video and then use the shared yellow cart. They may have some doubts about the effectiveness of live streaming to sell goods, or even feel confused.

Simply put, video sales means users place orders through short videos of 15 to 60 seconds, and live streaming sales means users place orders through live broadcasts of 1 minute to 3 hours.

Analyze which one, video or live streaming, is more effective and suitable for your field from the three aspects of traffic, product selection, and gameplay.

1. Features of Douyin video sales:

01) From the perspective of traffic, the effectiveness of video sales depends on the number of views of your grass-roots video, which is related to your account weight and content recommendation volume.

For accounts with high weight and good content, the recommended traffic pool given by Douyin will naturally be different.

02) From the perspective of product selection, friends who have been using Douyin Taoke in 2019 know that the main direction is to choose products that can arouse users' desire to buy.

For example, functional products such as health tea, and curious products such as lazy mops, etc.

03) From the gameplay point of view, there is Douyin DOU+ to promote products. After selecting products, shoot videos and use the paid playback volume to generate revenue. As long as the ROI is positive, continue to increase investment until the ROI is negative.

With the help of Douyin IP, an image of an expert or internet celebrity in a certain field can be established through a series of videos on Douyin, which plays a role in building trust. The effect of bringing in goods is far greater than that of an account that is popular with only a single video.

For example, Li Jiaqi, Niurou Ge, etc.

There is also matrix sales, this method works wonders, 100 mobile phones, 100 accounts, 1,000 videos are released, there will always be one that goes viral.

However, with the improvement and restrictions of Douyin's rules, it is not surprising that the low-cost and low-risk gameplay that violates the Internet entrepreneurship rules will be eliminated.

2. Features of Douyin live streaming:

01) From the perspective of traffic, the traffic of the live broadcast room is mainly brought to the live broadcast room through video works, and the works can play a role in filtering user attributes.

Another relatively large entrance is the live broadcast push mechanism, which, like the video push mechanism, has a specific push algorithm, which I will discuss in detail in the second section of this article.

Did you notice? Live streaming has two traffic entrances, and you can also organize some high-quality clips from the live streaming and upload them to your work.

02) From the perspective of product selection, it will be simpler than selling products through videos, and can be mainly divided into two categories.

One category is daily necessities that are promoted at a limited time and at a low price, such as toothpaste, laundry detergent, etc. The live broadcast room should give people the feeling that they will lose money if they don’t buy it now.

Does this scene look familiar? This is what you experience when you’re standing in line to pay at the supermarket.

The second category is shopping guide products. This type of product has a characteristic that it is not easy to demonstrate the effect with short videos, and it takes more time to recommend it to users.

For example, the colors of lipsticks are all similar, and the perfume cannot be smelled through the screen. It is necessary to use live demonstrations and wording to show and guide users to place orders.

03) From the gameplay point of view, live broadcast and video are similar, with some differences in details. It is common knowledge in the circle that internet celebrities are very good at selling goods.

Remember, for players who can sell goods through the Internet, they have at least the same trust traffic or cash flow.

2. Three major factors that make Douyin live streaming popular

Douyin is also operated by a company. It has a video department, live broadcast department, technical department, DOU+ department, etc., so Douyin's live broadcast room and videos are independent.

Friends who often watch Douyin live broadcasts will find a problem: many live broadcast rooms have very few fans but are very popular.

If you have a lot of fans, an account with millions or tens of millions of fans, when you start the live broadcast, there is a chance that your fans will receive a reminder when they are using Tik Tok.

If your work becomes popular, you can also stream it back to the live broadcast room through video, or even spend some DOU+ before the broadcast starts.

The two sources of popularity for live broadcast rooms mentioned above will definitely not be possible without cash flow and fans. Then the recommendation in the live broadcast hall becomes a breakthrough for live broadcast sales with 0 fans.

At present, Douyin has not given official recommendation rules, but after two months of observation and feedback from peers, we found that the recommendations in the live broadcast hall are related to three factors.

1. Cumulative live broadcast duration

2. Live broadcast room retention rate

3. Live broadcast room activity

There are many innovations in the logic of current Internet products, but products must always serve people. Friends who have done website SEO or participated in many internal tests of large companies' apps will not find it difficult to understand what I am going to say next.

The longer the cumulative live broadcast time, the more your content is stable and continuously output;

The longer users stay in your live broadcast room, it means your content is at least interesting;

While watching, users leave messages, share, place orders, etc., which increases the activity of the live broadcast room and shows that your content is valuable.

The above content brings new users to the Douyin live broadcast product, helps retain users, and promotes their activation. It is beneficial to the development of the platform and can be monitored by programs. This is why Douyin recommends traffic to a certain live broadcast room.

3. Practical demonstration of selling goods through live streaming on Douyin

1. Unmanned live broadcast (rebroadcast) to promote products

Unmanned live streaming is OBS live streaming technology, which is not some black technology but an officially permitted operating mode.

The specific steps are:

1) Open the Tik Tok app and start the game live broadcast.

2) Install "TikTok Live Companion" on your computer (currently only supports Windows operating system).

I copied the download address from the official document:

http://sf1-xgcdn-tos.pstatp.com/obj/xigua-live-admin/live/douyinliveassistant-0.1.0.exe

3) Copy the streaming address on your mobile phone to the Tik Tok Live Companion.

4) After completing the settings, import the video you want to play.

Many people have reported that their accounts have been blocked for selling goods and courses through unmanned live streaming. The problem is not with the technology, but that everyone thinks making money is too simple. To put it bluntly, they are brainless.

At present, various Internet laws and regulations in China are already very complete. If no one broadcasts pornographic, vulgar, illegal and disorderly videos, it will affect the development of the Douyin platform. If they don’t ban you, who will be banned?

What is pornography?

A beautiful woman wearing little clothes is dancing passionately, and a busty girl is talking in your ear at night. . .

What is illegal and disorderly?

You broadcast the popular movies in theaters and Li Jiaqi's sales videos, which infringes on copyright and portrait rights. . .

Another method is to play videos of less than 3 minutes over and over again. Even the old men in the village who just got access to the Internet were puzzled when they saw it: What's wrong with this girl? She must be tired from dancing there all the time.

I really can't find any professional words to describe the people who did this.

In short, unmanned live streaming can sell goods through formal methods, but since it is impossible to communicate and interact with fans in the live streaming room in real time, the sales effect will be greatly reduced.

2. Live streaming with accurate traffic

Potential customers are filtered through the content of the works. People who come to the live broadcast room are fans who are interested in the live broadcast content and have shopping ideas.

For example, when selling seafood, the videos posted by the Douyin account are all about catching, cooking, and tasting seafood, as shown below.

After users see the video, the avatar shows that it is being broadcast live. The fans who enter the live broadcast room at this time are accurate traffic.

This kind of live broadcast can solve three problems:

1) Break through the limit on the number of shopping carts on Douyin. If you don’t have many fans, you can make full use of video recommendation traffic.

2) Improve the conversion rate of the live broadcast room.

During the live broadcast, you can guide and teach fans how to place an order, display product details more comprehensively, and dispel payment doubts. This is the decision point that affects whether fans place an order.

3) Tik Tok restricts sales videos to a certain extent.

At present, Tik Tok is still a short video platform, not an e-commerce platform, so there is a certain limit to the popularity of videos that can add shopping carts.

The long-term strategy is to direct traffic to the live broadcast room to sell goods through your works.

3. Live streaming of Taobao customers

There are a large number of accounts on Douyin that are not internet celebrities and do not have obvious IP colors, but have millions of fans and tens of millions of likes.

The content covers introductions to historical figures, life hacks, exploration of the fantasy universe, and more.

Most of the owners of these accounts are former self-media players. Platforms like Bilibili and Xigua Video will settle revenue based on the number of views of the creators' videos.

Tik Tok will not settle revenue based on the number of views. The price for such a popular account to receive advertising is not high, but whether it can receive the advertising is another matter.

However, we have to admit that this type of video has low production costs and is easy to become popular, and it would be unjust not to use it for live streaming to sell goods.

The Taobao live streaming method is more suitable for individuals or small teams. The method is as follows:

1) Starting quantity and number

Since we are dealing with general traffic, we need to increase the volume in order to lower the production cost, and we can choose multiple fields.

You can find content materials from the recommendation sections of several major video apps and choose columns that girls like to watch.

For example, Bilibili’s life, fashion, entertainment, animal circle, food circle, etc.

2) Taobao customer selection

It is impossible to predict which account or video will go viral. Once a video becomes popular, we should select products and start live streaming immediately.

We can use Feigua data to analyze ourselves and similar accounts, such as the popular videos of life tips:

It can be seen from the picture that female fans account for 65%, with the largest number of them in Guangdong.

Guangdong is hot and humid, so you can consider selling dryers, red bean and coix seed dehumidifying tea, scraping sticks and other dehumidification products.

Among the above data, fan feature analysis and e-commerce data analysis are more important.

If the technology video is popular, you can sell digital products. If the food video is popular, you can sell snacks and kitchenware. If the history video is popular, you can sell books, courses and other products. . .

3) Selection of live broadcast content

The popularity of videos is time-sensitive, so you must open the live broadcast room quickly. You can directly contact the seller to obtain relevant unmanned live broadcasts of videos selling goods.

You can also contact the merchant and have SF Express send the products to you, and then conduct concentrated, high-intensity live streaming sales yourself.

4. Summary

The reason why you cannot produce high-quality live streaming content is probably because you have no experience and no confidence, which is also a fatal problem that most people encounter. Here is a suggestion from Tianshu:

Practice deliberately and give more than 100 live broadcasts of the product you want to sell. This is the only way for entrepreneurs with no money, no technology, and no resources to turn things around.

Newbies often ask me, do you make money from new media? Do you make money writing articles? Do you make money from TikTok?

I encounter so many questions like this every day that after a while I simply stop replying.

I am just like you. I need to eat to live, so of course I need to make money.

What you think is sudden enlightenment is just other people's basic skills. The so-called secret is to hone your basic skills day after day.

Basic skills cannot guarantee that you will make a fortune, but weak basic skills are the fundamental reason why you work hard all year round but achieve nothing and fail.

Read the last paragraph more than three times!

Author: Operation Publicity Xiao Leilei

Source: Operation Gongju Xiaoleilei (gongjulei)