What are the long-tail keyword ranking techniques? How to improve website ranking?

Experienced SEOers are aware that long-tail words on internal pages account for about 80% of natural traffic, and long-tail words generally bring more accurate users. If you want to rank long-tail words on internal pages well, you must first choose keywords that users search for, and at the same time do a good job of layout of content and internal links. Generally, SEO promotes the homepage of the website, and the homepage of the website has the highest weight, but if the internal page content is slightly optimized, it will promote faster ranking of long-tail words on the internal pages.

What are the long-tail keyword ranking techniques? How to improve website ranking?

1. Screening of long-tail words

To filter long-tail keywords, you can use Baidu drop-down box, related searches, Baidu Knows, Soso Q&A, Baidu Promotion Assistant and other methods. The filtered keywords are divided into two categories, one as the long-tail words for website layout, and the other as the titles of ecosystem articles.

2. Construction of internal links of the website

The internal link setting is to make relevant recommended links for the internal pages. In the early stage of website establishment, the recommended links on the homepage can increase the inclusion of internal pages. In the middle and late stages of website development, internal links can transfer weight and play an important role in improving rankings. The internal link layout is combined with data analysis and user reading habits. Most reading habits are based on SEO's own experience.

3. Content promotion

Content promotion includes not only reservable link promotion but also non-reservable link promotion. Reservable link promotion includes soft article links, forum external links, classified information links and all other links that can be retained on the Internet. Non-reservable links include instant information promotions such as QQ group promotion, email promotion, and QQ space promotion. Compared with reservable links, non-reservable links are more important because QQ group promotion, email promotion, etc. can usually bring more users. User browsing can promote page inclusion and keyword ranking, and general internal pages only need dozens of IPs a day. The main function of retainable links is to transfer weight from outside the site to internal pages, because the weight of the web page will only be included in the search engine when it accumulates to a certain value. Retainable links are very important in the early stages of ranking.

4. Edit high-value content

Valuable content is content that users need, that can help users solve problems and that users will come back for when they encounter problems again. Valuable content does not necessarily have to be original; pseudo-original content can also be valuable.
(1) Most people only conduct demand analysis for the main keywords, but long-tail keywords also require demand analysis. By searching for long-tail words and observing the pages ranked on the homepage and related searches, you can get other content that users should pay attention to.
(2) Use thematic pages for highly competitive keywords. By analyzing the demand for long-tail keywords, most of the keyword demand content can be arranged on one page to provide to users.

5. High-quality external link layout

Ecosystem external link ranking improvement is a method of using a large number of blogs or shops to bring high-weight external links and users to the website to improve the internal page ranking. Blog and store links can pass on internal page weight and bring in users.
(1) Register a large number of blogs or platform stores.
(2) Use short words as blog and store titles to rank a large number of related long-tail words.
(3) Use the selected long-tail words as the title of the blog article.
(4) Related long-tail words provide external links to the main site’s internal pages.
(5) The ecosystem is different from the site group because the articles in the ecosystem are articles with added value edited by us.