How to operate Zhihu circle? A complete review of the increase of 2000+ followers in one week!

Many things are about money, but also not about money.

But why do we always think that everything is about money?

My wife ran off with Lao Wang, that was a matter of money;

If you lose all your money in starting a business, it is also a matter of money.

If there is no traffic for a project, then it’s still a matter of money.

Because it is difficult for us to admit that we have problems. This is the only way we can get three seconds of comfort. Blaming all the causes and consequences on being poor makes us feel comfortable.

Having no desire to make money and blaming problems on lack of money is the reason for failure in projects and as a person.

If you encounter this situation, I suggest you put aside the matter of learning technology and looking for resources, read "Selected Works of Mao Zedong" several times, and have a good discussion about whether you should face your own problems.

At the end of March, I created a Zhihu circle (entrepreneurship circle). Nearly 2,500 people joined in one week, and it has long been ranked first in the circle's industry rankings.

It has also been on the list of new circles several times, and these are the reasons why people join the circle.

I haven't posted any advertisements yet, nor have I dealt with any advertisements in my circle, but from what I have observed, when they post a lead-generating post in my circle, they can get responses from about 30 people.

That is to say, if we attract traffic every day, adding 30 a day is the basic operation.

My opinion on the circle:

In the short term: Using my method, you can directly direct traffic to WeChat, which is much easier than other current platforms.

In the long run: If Zhihu develops the circle section, it will have more monetization possibilities like Tieba and Douban groups.

Therefore, as long as you don’t operate a project that earns hundreds of millions of dollars a year every day, you can take some time to build a circle.

This article will be written according to the timeline of a Zhihu newbie becoming a circle master. The first half will talk about what the Zhihu circle is used for and how to use it, and the second half will fully review the process and details from circle establishment to increasing followers.

You will learn how to quickly attract traffic to your circle and increase the number of people in your circle. Thank you all for your patience in listening to my bragging. Now let’s get into the practical stuff.

1. What are the exposure positions in Zhihu circles?

The exposure position can show how many people use a product in the early stage. For example, when searching for a certain keyword on Baidu, results from Baidu Tieba will often appear, and there are Douban groups in the Douban navigation bar. These all play a decisive role in attracting new users, promoting activation, and retaining users of a product.

At present, the traffic entrances of Zhihu circles are as follows:

1. After problem description

Users open Douyin to watch videos, and open Zhihu to read questions and answers.

All Zhihu users will gradually know the Zhihu Circle function, which shows that Zhihu attaches great importance to the Circle and has mobilized the whole country's strength.

2. In the middle of the bottom navigation bar

After you join any circle, the circle and related functions will be in the middle of the bottom navigation.

Let’s review the entire usage process. When users browse questions and answers, they will see various circles. After choosing the ones they are interested in, they will be displayed in the bottom navigation bar. The next time they open the Zhihu app, they will be able to see them at first glance, which is very convenient.

Now the purpose of our building a circle is very clear, which is to direct Zhihu's public domain traffic into the circle, and then direct the circle's traffic to the WeChat ecosystem.

Among them, the gameplay and rights of the circle leader are the best.

2. Things to note when building a Zhihu circle

To create a circle, your Zhihu account salt value must be greater than 450, and you must fill out the creation application.

1. Rapidly increase your salt level

If the salt value is not enough to reach 450, you need to open Zhihu and click My → Zhihu Salt Value → View Details to see the picture below.

The basic credit value of this account is low, which means that the personal information is incomplete. Filling in all the possible information will increase the salt value significantly.

Similarly, if your community building value is low, you can also quickly increase your salt value by reporting a large number of illegal information on Zhihu.

2. Fill in the circle application form

This form will ask us to fill in 8 items in total, namely circle name, circle introduction, circle announcement, circle avatar, circle background picture, circle classification, circle entry threshold, and briefly talk about your cold start ideas.

The name of the circle will affect the subsequent operational results, the circle avatar will affect the number of people joining, and the cold start idea will determine whether our circle can pass the review.

You can fill in the rest based on your own experience.

01) Name

When applying, it is recommended that the name be simple and easy to understand. Positive examples: Entrepreneurship Circle, Food Circle; Negative examples: Tianshu’s Private Land, Tianshu Entrepreneurship Sharing.

02) Avatar

After a circle has been operating for a period of time, it will be put on the list. If our circle avatar is a random picture, it will not attract attention. Now the circles in the emotional section are almost all wrong examples, as shown in the picture.

There are many positive examples, such as Taobao’s red-bottomed Taobao character, Tencent’s Penguin, etc., including my entrepreneurial circle. Although there is no special design, the goals are obvious, and it is particularly easy to attract attention after being on the list.

03) Cold start ideas for building a circle

It is not difficult to see from Zhihu’s official guidance that if we want to get traffic support, we must be able to bring some external traffic into Zhihu.

We can just fill in the form according to the instructions, write that we have a deep interest in this field, and that there are people in this field, for example, how many fans we have on public accounts, WeChat groups, Toutiao, and Douyin. Just give a general idea, and the official will not verify it.

After the circle is passed, you will not receive any traffic support. If you fill in the number of fans randomly and cannot bring any traffic to the Zhihu circle, this circle will not have much meaning.

Therefore, we fill in the form only to prove our attitude in order to pass the application. We will continue to see how to get official traffic support.

3. Review process of increasing 2,000+ followers in a Zhihu circle in one week

This picture shows the level standards of the Zhihu circle. Please take a careful look at it first.

1. Break the ice on the first day

Level 0~2 is the ice-breaking period. If it remains below level 2, your circle will be useless. After the ice-breaking period, your circle will appear in the new section of the circle square.

You can see that the number of people who have joined is not that large, but at least it means that someone in your circle can see it.

The first thing is to improve the theme and essence of the circle so that people who join later have something to see. Otherwise, others will not click to join if they find that there is nothing in it.

After having sections, it is recommended to add 5 pieces of content to each section, so that the first impression of the entire circle is that it is helpful and people can join.

The second thing is to find friends and fans and invite them into your circle. When there are 50 people, you can get the first wave of recommendations through the ice-breaking period.

What should I do if I can’t get 50 people to join my circle?

Close this article immediately and open Tik Tok to watch beautiful girls and handsome guys. The Internet is not for you! ! !

2. The circle starts to rush to the list on the second day

On the first day we have received traffic support from the new section, and on the second day and the following week we will rush to the top of the charts in other sections.

The Circle Square ranking is based on the following four criteria:

• Posts
• Interaction volume (number of emoticons + number of comments and replies)
• Total number of people who joined the circle
• Number of people signing in

For example, your circle is called Food Circle and belongs to the list of Life section.

We will look at the data of the top 10 on the list. The number one outfit of the day, yesterday’s data is as follows:

If we want to rank first, we need to achieve a total number of posts greater than 1,600, an average of more than 50 posts per day, and more than 150 sign-ins in the next week.

Of course, you can't surpass every data. You have to be as close as possible to the ranking you want. Even if you don't end up ranking first, top three is still okay.

IV. Conclusion

True transmission can be conveyed in one sentence; false transmission requires thousands of books.

Tian Ge's operation circle can gain 2,500 followers in 7 days. He ranks according to the evaluation level of the Zhihu circle and mobilizes the resources around him that he can and is willing to provide.

After the cold start of the circle is over, observe the top ranking circles in your field, look at their data comprehensively, and try to surpass their long-term ranking dominance.

After all, they are all products of Zhihu, but the question rankings have been changed to circle rankings, so there is traffic.

There are many ways to attract traffic, here are two pictures at random.

As for how to operate the circle and what activities can be carried out, these are icing on the cake after the circle has a certain fan base.

Many people ask whether drainage requires advanced operations. I can’t see these things and learn them in small places.

Then the Zhihu circle is already a relatively easy way to attract traffic in the current environment. Starting a business is like flirting with girls. If you can flirt with as many girls as Brother Tian has, and they can circle the earth three times, would you still worry about not being able to start a family?

Finally, for those who are starting an Internet business, Tianshu asks you to remember six words:

Persistence + execution = method!

Related reading:

1. Zhihu content operation manual!

2. Zhihu ranking algorithm and traffic diversion method

3. The most complete! Summary of Zhihu’s traffic marketing strategies!

4. Zhihu operation and promotion: the optimal solution for Zhihu recommendation algorithm!

5. The most comprehensive and in-depth Zhihu traffic marketing encyclopedia

Author: The cool Tianshu

Source: The Road to Heaven