How to increase the activation rate of information flow advertising?

How to increase activation volume ?

Similar question 1. What should I do if the app is not activated after clicking it?

2. What should I do if the activation rate is very low?

3. How to improve activation rate?

4. How to reduce the activation cost if it is too high?

What is activation volume, what is activation cost, what is activation rate...

A simple formula shows the relationship between

Activation cost = consumption / number of activations = consumption / ( number of clicks * activation rate) = CPC / activation rate

The assessment of all APP download products is almost always linked to activation.

The lower the activation cost, the better. The higher the activation volume and activation rate, the better.

Not the main point of the note

How to operate

Landing Page

A good landing page can effectively improve the overall activation rate;

Set up a download button on the first screen of the landing page;

The button color, position and text need to be designed in combination with the overall design.

The matching degree between creativity and content

After clicking on the ad, you will generally enter the download page or the landing page (it is recommended to set the landing page before jumping);

If you download directly from the Android terminal, you need to pay attention to the hijacking problem of the app store ;

When a user clicks on an ad and finds that what is presented to him is inconsistent with the creative, there is a high probability that the user will leave.

Network environment and package size

The biggest difference between the mobile terminal and the PC terminal is the change of the carrier;

The download package is too large, and the user's download network environment (uncontrollable factors) greatly affects downloading and activation.

Platform Settings

There is not much to say, just pay attention to the difference between Android and iOS.

Supplementary schematic diagrams