New media operation topic selection method!

When it comes to new media, some people say that good-looking typography is external and is the face, while good content is internal and is the soul.

What do I think?

It’s not that troublesome. Good content must be your most competitive asset. There is no such thing as external or internal, face or soul. Without good content, what is face.

No matter what the content is, it must be meaningful, be able to understand the core needs of users, and truly be helpful to them.

Well, when it comes to "insight", the problem arises. Everyone wants to have it, but not everyone can think of it, and it may even give you a splitting headache.

So how can we truly understand the core needs of users?

This is actually a question of topic selection. How can we continue to discover topics that users are truly interested in, that are helpful to users, and that can provide insights into user needs?

Lao Zei has met many new media editors who are very good at writing content, and after being tortured day after day, they are also very sensitive to hot spots. But I lack the operational thinking in systematic topic selection. I can write but I don’t know what topic to write about.

Next, I will recommend to you a super cunning method of selecting topics.

It can be used immediately. The most important thing is that it can understand the core needs of users. You can refer to it as needed.

Let me give you an example.

For example, if you want to write some articles on the topic of "How to operate new media", there are two directions below. Which direction do you think users will tend to focus on?

1) Write an article whenever you think of a topic. Today I’ll write an article on “How to write new media headlines”, and in two days I’ll write another article on “What to do if you lose followers”… Anyway, just write whatever you think of.

2) Prepare a content framework for this topic in advance and create a series of content on how to operate new media, including: trends and common channels for new media operations , how to segment and position new media, how to enter 100,000+ topics, what are the routines of popular article titles, how to increase user attention rate, how to continuously and efficiently follow hot topics, how to improve operation results through data analysis, the current common new media money-making models, the necessary operation tools for new media masters, how to form a new media operation team...

I estimate that this series of content in Direction 2 can better meet the continuous needs of users.

For users, serialized content is more systematic and more attractive, and the content can complement and upgrade each other, which will continuously improve their own knowledge system;

For the account itself, serialized content can form a linkage and improve user stickiness. It will add up the potential energy of each piece of content to form a complete content product and enhance content competitiveness.

Then the question is, I still don’t know how to dig out this kind of serialized topic, what should I do?

This is the method I want to tell you - directly refer to the catalog outlines of courses in different industries on the mainstream teaching platforms on the market. These are excellent systematic content, available in all walks of life and all sub-fields.

For example, Xiaoetong, Qianliao, Lizhi Micro Class, NetEase Open Class, Shidian Class, etc., the courses covered in various fields are very wide.

Why can’t we resist joining every time we see someone offering a paid course? On the one hand, the copywriting is well-written, and on the other hand, the course catalog outline is very attractive. Not only does it contain a lot of practical knowledge points, but it is also very systematic. Who doesn’t want such systematic knowledge?

The most important thing is that every topic in these course catalogs has been refined and market-tested, and finally polished out. They are truly of interest to users, helpful to users, and reflect insights into user needs!

Each small point is actually a mature topic and can even be used as a title. Isn’t that great?

Standing on a high mountain, you will see a better scenery! And by standing on the shoulders of your predecessors, you will get more good topics.

For example, if you are working in new media related to parent-child education, you can definitely find the best-selling parent-child education courses on the market. The course outline is the best content reference.

For example, if you are a new media account related to young people’s workplace, they will definitely need the following content directions:

For example, if you are working on new media related to women's fashion and dressing, you can also refer to:

Okay, that’s all I have to say about this method. Everyone will understand it once I explain it. It’s not difficult. It’s really clever and you will definitely be able to use it.

I would like to add one more point:

These series of content can be operated in a columnized manner. It is not just about producing one piece of content at a time, but also about using a product-thinking approach to do it. It will make users feel more excited about reading, and once a fixed column is formed, it will superimpose the power of the content and play a "leverage" effect.

In a nutshell: content serialization, series columnization, columns productization, and products branding.

Savor it carefully!

Author: Mumu Old Thief

Source: Mumu Laozei

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