How do effective exhibition advertisers promote their products?

Today I want to talk to you about how exhibition advertisers with good publicity effects promote their exhibitions . The author will mainly start from the landing page of advertising promotion and sort out a set of general production ideas for exhibitions for advertisers’ reference!

Landing page creation ideas

Before we officially start, let’s first get familiar with the basic structure of the exhibition landing page:

1. First screen design

The first screen of the exhibition mainly includes two forms: native pictures and official industry pictures. The design points are as follows:

1. Highlight the original scene

Choose real native scene pictures or product pictures to highlight popularity and increase user involvement, and then pair them with creative grid puzzles or carousel pictures to stimulate user clicks.

Grid puzzle (character scene)

Grid puzzle (product scene)

Multi-image carousel

2. Highlight industry characteristics

This type of first screen design is more official, focusing on the exhibition name and other text information, which is in line with the advertiser's industry characteristics and highlights the authority of the exhibition.

2. Form Design

It is usually located below the first picture, in a prominent position , which is convenient for directly collecting form information, mainly including the exhibition name, time, location + form button, etc.

It is recommended that the color of important information form a strong contrast with the background color, and the eye-catching color can use the theme color of the landing page to highlight the name of the exhibition and guide the conversion button.

3. Exhibition Advantages

It mainly includes the scale of the exhibition + the features/highlights of the exhibition , and will also include exhibition services, special benefits (free gifts, tickets), etc. depending on the situation.

It is recommended to choose large or multiple pictures to highlight the advantages of large scale, multiple categories, rich content, and strong strength , so as to convey the content of the exhibition intuitively and specifically and attract users' interest in participating in the exhibition.

Exhibition Highlights

Exhibition Services

4. Second conversion guidance

Taking advantage of the exhibition, you can give it a final push by highlighting the benefits of the exhibition , such as "expanding international markets", "cooperation and exchanges with outstanding exhibitors", etc., and again guide users to click the jump button or fill out the form.

It is also recommended to use eye-catching colors to highlight key content, center the layout design, and use a larger font size.

Conversion button

Conversion form

5. Contact Information

Contact information (telephone or email) + exhibition address (bus route or map navigation)

You can add some icons to make it simple and elegant.

The above is an idea for making an exhibition landing page. You can also add some relevant information such as exhibition introduction, exhibition layout, exhibition process, etc. according to the actual situation and reasonably control the length of the landing page.

Exhibition layout

Exhibition Schedule

Next, we will create a high-conversion exhibition landing page based on the above production ideas, as follows:

High conversion landing page complete display

The above is the routine for writing an exhibition landing page. Did you get it? Only by learning more and using more can we make continuous progress! I wish you all a happy and joyful new week!

Author: Chen Junjie

Source: Qinglan Project