How to promote on Weibo and how to do Weibo marketing?

Speaking of the most popular platform, we have to mention "Weibo". Many popular news are uploaded on Weibo. Some people say that Weibo is no longer popular and there is no need to use Weibo. However, there are about 500 million active users on Weibo every day. So how do you promote on Weibo and how do you do Weibo marketing? Let’s follow Feng Chao from Dongguan to find out more!

How to promote on Weibo and how to do Weibo marketing?

1. First of all, you need to improve your personal information and modify your profile picture so that everyone can feel your authenticity, then more people will pay attention to you. The number of followers of the person you follow should be no less than 10, and the gap between the person you follow and the number of followers should not be too large;

2. Follow topics and celebrities that interest you, which can increase your Weibo exposure. You must first take the initiative to follow others, and of course you must also follow celebrities, because it is easier for you to find your soulmates among the fans of celebrities and you have more common language. How can soulmates not pay attention to each other? If others follow you, you should also take the initiative to follow them, and find more common topics, communicate more, greet, forward, and comment more; otherwise, after a long time your fans will find that you don’t follow them, and they will feel that there is no need to follow you. After all, we are all ordinary people, not as famous as celebrities.

3. There is a "Random View" function on Sina Weibo. You can go there when you have nothing to do, because there are the latest Weibo posts updated by everyone. We can choose to comment on the ones we are interested in. There is a time display under each person's Weibo post, showing how many minutes ago. You can choose the ones with the shortest reply time, so that the other party can reply to you in time. When everyone has a resonance, they will naturally pay attention to you.

4. Another very important point is to update your Weibo status in a timely manner. It is best to be original so that everyone can find you. When someone makes a comment, you should reply promptly to make the other person feel your sincerity.

5. You can also use "#网络营销#" with friends to expose each other and increase popularity.

How to use Sina Weibo well

In fact, there are many ways to make good use of Sina Weibo. Today I will mainly share with you 3 simple and practical methods.

To make good use of Sina Weibo on the Internet, it is definitely not up to you alone. For example, if you hire an employee and pay him a salary every month, it may not be of much use after a few months. Why? Because he has no resources. The Sina Weibo posts I post every day have pitifully low numbers of likes and comments, and the number of readers and interactions barely increases. So how can our small and medium-sized enterprises make good use of Sina Weibo?

1. Build high-end Internet connections

One of the prerequisites for using Sina Weibo well is your Internet connections. Let me give you a simple example here. For example, the account of a user with 1,000 followers and the account of a user with 10,000 followers. They both posted on Sina Weibo, but if the Sina Weibo post of the user with 1,000 followers was reposted by Principal Wang, then his value is definitely far greater than the account of the user with 10,000 followers.

Therefore, when using Sina Weibo, it doesn’t matter how many fans you have, or even how many active fans you have. What’s the most important thing? What kind of fans you have, and how many high-end Internet connections you have!
So how do you get high-end Internet connections?

Everyone follows the accounts of big Vs every day. Don’t click on them one by one, otherwise you won’t be able to follow many people every day. To access other people's fan accounts, you can click 7 at a time. If you get an error while clicking, it means the system is reminding you too frequently. You take a break for half an hour and then start again in an hour. The level of each account is determined by the number of followers. For example, mine now has 15,000 followers. Everyone should choose according to their own account situation. Please take a look at the picture below.

This is the simplest and most brutal method. Of course, any mutual connection is equal. If you don’t have matching resources, others will not be willing to establish links with you. Everyone wants to make friends with similar people.

2. Sina Weibo SEO

Sina Weibo's comments and headlines can be included in Baidu. Therefore, the content we post can be displayed to search users, so we can use the articles on Sina Weibo headlines to perform matrix operations.

So how do you find the material?

1) Find a large number of titles and content in the industry

Use industry core keywords to find a large number of long-tail keywords

2) Use these keywords to search on major self-media platforms

3) Buy books directly

So, after finding the material, how do you copy, adapt and optimize other people’s content?

1) Title writing

Long tail word combination

Adaptation of the title of the hot article in the industry

Impressive title adaptation

2) Content writing

Have originality and originality

No originality is just hybridization + plagiarism

3. Tips for increasing followers on Sina Weibo

Since you are using Sina Weibo, you definitely want to increase your followers. Here I would like to share with you 5 ways to increase followers on Sina Weibo.

1) Leave a comment

Under the high-authority Sina Weibo accounts - active ones - those who update their blogs, have many fans and users, much interaction, and have many fans and users - celebrities - star entrepreneurs, internet celebrities. When celebrities update their Sina Weibo, I will reply immediately. There will be a lot of likes and comments.
For example, Principal Wang;

Of course, we try to avoid sensitive topics and words. Do not get involved in any XXX information. And the comments must be special and heartfelt. Only by being sincere can you get better exposure.

1) Hot Topics - Search for hot topics in hot search events

2) Celebrity names lead to traffic

Specific titles - Fengjie's boyfriend, etc.

Special symbols - some names cannot be used, so add some special symbols (_ - )

3) Flower List

4) Mutual follow groups

QQ group search Sina Weibo mutual follower group

Sina internal fan group

Post Bar, Sina Weibo, Sina Weibo