Kuaishou Operation Guide: How to operate and promote vertical accounts on Kuaishou

01Settlement and Binding

1. You can register a Kuaishou account by using your mobile phone number/WeChat /QQ/ Weibo , etc. You must bind your real mobile phone number after registration;

2. To activate functions such as live broadcasting and small stores, you must go through real-name authentication: one account is bound to a second-generation Chinese mainland ID card, and replacement and unbinding are not supported;

3. User ID: A string of pure digital ID. Please provide a pure digital user ID when communicating with the official operation manager.

1. How to get your own ID: Personal homepage - Edit personal information - User ID . Please record your user ID before upgrading your Kuaishou account . If you forget your ID, please contact the operations manager for inquiries.

02Account Authentication

1. Advantages of authentication: account identity verification and search priority display.

2. Certification type: individual certification, institutional certification, corporate certification

3. Self-service verification: https://verify.kuaishou.com

4. Certification process: After submission for review and passing the initial review, the applicant account will receive a private message and follow the instructions in the private message. /Users from Hong Kong, Macau, Taiwan and overseas, as well as users who operate on behalf of others, can contact the person in charge of operations to supplement the materials. Unless there are special circumstances, users can complete the certification through the certification platform on their own. ）

5. Name change and profile change : Certified users need to change their username and account profile and need to contact the operations manager to assist in the change.

6. Replacement of agent operator: The agent operator information provided during authentication can be replaced, but the real-name authentication of the account cannot be replaced.

03 Original Protection

1. What is original protection? When original content accounts join the original protection system, the exposure rights of the works will be protected, and the copying/piracy of content will be restricted by the system.

2. Application conditions : An account that has been registered for 15 days or more, has 5 or more works, and complies with the original content regulations of Kuaishou.

3. Sign the agreement: ensure that all content produced by the account is original and sign the "Kuaishou Original Protection Agreement" .

4. Required materials : Other platforms have certified institutions/individuals: root/identity certificates and other platform certification certificates -

Other platforms: Institutions/individuals without certification: ID card, work registration book/trademark registration book and other materials that can prove originality

5. Assistance in name change: If the original user's username/IP name/brand name has been registered/stolen by others, you need to contact the operations manager to assist in the name change.

6. Piracy protection : Both parties cooperate to find the pirated account, and according to the guidance of the operation manager, provide: the pirated account and the description of the piracy situation, the screenshot of the authentication background/the screenshot of the background of the Yifang account on other platforms, the identity certificate of the rights defender/institution, the letter of commitment of authenticity, etc., and send an email to explain the appeal process.

04 Introduction to shooting functions

1. Optional operations before shooting: video speed change, magic expression, screen filter, music sound (after selecting music in advance, you can set the shooting pause point)

2. Optional operations after shooting: filters, sounds, special effects, covers, graffiti, editing, stickers, video text

3. Import music from computer: Music library - Import from computer - PC and mobile phone are connected in the same way - Use in network environment

4. Horizontal screen adaptation: horizontal screen 90. Flip

5. Same frame function : Enable the same frame function

05 Content Release Notes-Release

1. Publish video: Click to shoot or upload video/photo album ( 11 seconds, 57 seconds)

2. Publish pictures: Picture types are divided into single pictures, picture collections, long pictures, and picture movies, all of which can be accompanied by music.

3. Update frequency : Daily update, no more than 2 updates.

4. Update frequency : The update interval should not be too long, 3-7 updates per week is fine.

5. Upload long videos via mobile phone: Contact the operations manager to enable long video permissions. You can directly upload long videos with a size of less than 500m and a duration of less than 10 minutes from your mobile phone.

6. Upload long videos on computer : Open [https://live.kuaishou.com/video-upload] in the browser and log in to the Kuaishou account to upload long MP4 videos with a size of less than 500m and a duration of less than 10min.

06 Content Publishing Specifications - Basic

1. Video length: The optimal length is 10-30 seconds, and the content should be concise.

2. Clarity: The video should be as clear and colorful as possible. The overall picture should not be too dark and there should be no long black screen.

3. Video text description: briefly describe the video content, highlight keywords and key points.

Release time : Try to prioritize it over other platforms or release it simultaneously to avoid it being copied and causing duplicate checks, which will damage the distribution effect.

06Content Publishing Specifications-Video Format

The video format is mainly vertical.

Solution for horizontal screen to vertical screen: a. Cut the horizontal screen content into vertical version. b. Horizontal screen content is used to enlarge the background and blur the background

reason. c. Add background images or subtitles above and below the horizontal screen content.

06Content Publishing Specifications-Cover

1. Video cover must include : cover text strip and cover image.

2. The cover is a note: equivalent to the video title, used to attract users and categorize the homepage content.

3. Requirements for cover text: Contrast with the video screen, be clear at a glance, highlight the key points, and avoid clickbait titles.

4. Cover image: A single-frame image captured from the video. Like the title, it is used to attract users and is very important.

5. Cover image requirements:

a. Regardless of whether the video is horizontal or vertical, it is recommended to use a vertical full-screen cover so that it can be displayed normally in the information flow.

b. Special cover needs to be created on a computer as a single-frame vertical image and added to the beginning or end frame of the video.

c. Do not use duplicate covers for multiple videos.

6. How to create a vertical cover/special cover : When editing a video on a computer, insert a prepared cover in the first or last frame of the video. When uploading the video, select

This picture can be used as the video cover.

07 Content Notes★

1. LOGO/ Station Logo : The word "APP", watermarks of other video platforms, TV station logos, other platform/application logos, brand logos, and any other advertising logos are not allowed.

2. It is prohibited to take pictures of the screen (mobile phone, computer, TV, etc.) or record the screen content.

3. Prohibition of guiding attention : Content that induces attention in the form of text, QR code, voice, etc. is not allowed; the content shot must not contain obvious advertising inducements.

4. Do not post repeatedly : Before uploading content, check the video sound, cover, text strip, video description, #topic, and whether the same frame function is turned on. Do not delete (or hide) and re-upload after posting.

5. How to compare works : Do not click to publish after shooting. When exiting, select Save and Exit. Then find the video you just recorded in the draft box on the left menu. Compare multiple videos and repeat the operation.

4. Be careful to avoid content and related words:

① Political related (public security/police/urban management/military/martyrs/government/leader names, etc.)

② Pornographic content (pornographic/sexually suggestive/nude content, etc.)

③Drug-related and gambling-related content

④Violence (knives, guns, fighting violence with violence, violent scenes, etc.)

⑤ Prohibited content (all prohibited content, including but not limited to movies, TV shows, and games)

⑥ Misleading titles (uncivilized language, misleading or borderline words, such as welfare, etc.)

⑦Plastic surgery (plastic surgery, breast augmentation, eyelash extension, tattoo, etc.)

⑧WeChat business/sales (selling shoes and bags, products from informal channels, etc.)

⑨Tobacco , alcohol, and bad entertainment venues

⑩Homosexual themes

1. You can register a Kuaishou account by using your mobile phone number/WeChat /QQ/ Weibo , etc. You must bind your real mobile phone number after registration;

2. To activate functions such as live broadcasting and small stores, you must go through real-name authentication: one account is bound to a second-generation Chinese mainland ID card, and replacement and unbinding are not supported;

3. User ID: A string of pure digital ID. Please provide a pure digital user ID when communicating with the official operation manager.

08 Topic Activities ■ Advantages

1. Topic activities can concentrate traffic and rank on the Kuaishou topic list. Works that participate in hot topics and enter topic recommendations can obtain more natural traffic.

2. Kuaishou will officially promote and operate certain topics. Participating in the current promotional topic activities can allow works and accounts to gain more exposure and interaction.

3. The official will recommend some high-quality videos on the topic page that meet the activity requirements. The recommended videos will get more exposure and opportunities to increase fans.

08 Topic Activities ■ Participation Rules

1. The works published in the topic activities must be consistent with the theme ;

2. When publishing your work, be sure to include the corresponding activity hashtag, i.e. #tag;

3. Topic tags must be selected from the [ Topic] button or the # drop-down menu . Do not copy and paste the text directly;

4. Duplicate posts and negatively tagged works cannot be displayed in the tab page (see 07-Content considerations for details);

Please do not set your work to private or delete it before the topic activity promotion ends.

09 Start a topic ■ Request

1. Plan attractive and interactive topic activities.

2. When setting topic words, you need to use fresh, eye-catching, friendly and interesting words or short sentences . Existing topics on the site cannot be created repeatedly.

3. Topic words cannot contain special characters, such as #@[]v>&'", line break (nr), t, emoticons, etc., and spaces.

4. After the topic planning is completed, you need to prepare the topic initiator account and the first video. The person who started the topic will be identified and pinned to the top of the video page, which will attract more user attention.

5. The first video must have a guiding demonstration effect. Any video with a direct negative mark cannot appear in the launch position (see 072 for details)

09 Start a topic ■ Request

1. Plan attractive and interactive topic activities.

2. When setting topic words, you need to use fresh, eye-catching, friendly and interesting words or short sentences . Existing topics on the site cannot be created repeatedly.

3. Topic words cannot contain special characters, such as #@[]v>&'", line break (nr), t, emoticons, etc., and spaces.

4. After the topic planning is completed, you need to prepare the topic initiator account and the first video. The person who started the topic will be identified and pinned to the top of the video page, which will attract more user attention.

5. The first video must have a guiding demonstration effect. Any video with a direct negative mark cannot appear in the launch position (see 072 for details)

09 Start a Topic ■ How to Create

1. Follow the normal video publishing process, and in the last step of the publishing page, click "Topic" to enter the topic adding page.

2. Enter the planned topic, click on the topic you have planned in the topic list, complete the editing of the video content description, and then publish it.

3. After the post is successfully published, search for the topic to display it, and click on the topic to enter the topic details.

4. If a topic is not displayed or cannot be searched for a long time, please contact the operations manager to find out the reason. (May involve sensitive word blocking, Yang I Qing Jian 07)

09 Start a topic ■ Cooperation topic page

1. Agree on the #activity topic# with the operations manager and ensure that the topic has never been used.

2. Designated initiators publish content on the agreed #topic# in a timely manner to register as initiators. The content must be published in strict accordance with operational regulations . If the system determines that it is in violation, the account will not be able to become the initiator and the topic will not be able to have an initiator.

3. One day before the topic page goes online , the operator will be provided with the finalized configuration materials of the topic page:

BANNER

Size and format: 750*300px, PNG and PSD

Requirements: ① Both parties’ LOGOs should be exposed ② #event topic# should be centered and eye-catching (without the # sign) ③ There should not be too much material, the color scheme should be comfortable, simple and elegant.

Text description

Word count requirement: 80-100 words, text file

Content includes: ① Explain the core theme ② Include the activity topic #TAG# ③ Explain the activity rewards and how to claim them (if any)

10 Same frame video

1. Plan video content suitable for the same frame: It should be distinctive and interesting, and leave room for others to interact, such as dialogue, acting, dancing, etc.

2. When publishing a video, make sure the cover image, cover title, video description, and topic tags are all complete. In the personalization settings on the publishing page, check Allow others to share the same frame with me.

3. Entrance to the same-frame topic aggregation page: After the same-frame video is released, the same-frame entrance will only appear after a user successfully interacts with his or her own video. The entrance will appear above the title of the first video.

11Account Matrix

1. When entering as a company/institution/group, choose to open 1 main account, and open sub-accounts for each IP/member/artist under it, and differentiate the accounts in terms of content.

2. Sub-accounts can reflect their main bodies (company/institution/group/main account name) in user names and user profiles to form a matrix model. When users search for keywords, all accounts are arranged in order.

3. Accounts in different directions need to reflect their own characteristics in the text introduction of their personal homepage BANNER. They can also reflect their social accounts.

Author: Zhou Pengpeng

Source: Zhou Pengpeng's personal homepage

Related reading:

Kuaishou Operation: Kuaishou Merchant Account Certification Process

Kuaishou live broadcast promotion and traffic generation skills!

How to create a Kuaishou account from scratch? Here’s a how-to guide!