New Media Operations: How to create a popular article opening?

In this era of impetuous information explosion, the beginning of an article is like a girl's appearance, and the title is like your beautiful makeup! Only if you look good will people want to understand your soul. Whether the beginning is good or not determines whether most people want to continue reading.

A good beginning is half the success of an article.

Why is the beginning the most important part of an article?

Most people think that if the beginning does not attract me, they will automatically give up reading! If the beginning cannot attract readers, they will not read on.

Three key points at the beginning of the article:

① Put the most attractive points to readers at the beginning

② The beginning should have a sense of substitution and resonance

③ Clear, concise and attractive

How to write an attractive article opening? The author now tells you these 9 writing skills for the opening of popular articles:

1. Start with hot events and hot topics

In the era of self-media, "hot events" are inevitable. Hot events can attract everyone's attention and quickly capture readers' attention.

We can use recent hot events as the beginning of the article to introduce the theme of the article. Hot events tend to attract a lot of attention and can easily arouse readers' interest, bringing in a high level of reading. For example, you can start by mentioning "what happened", "recently, this and that, what a certain great person is like", etc. This way, readers can easily continue reading.

2. Start by asking a question and answering it

First describe the problems that readers often encounter, and then answer them. Readers will often become curious and interested in the solutions to the problems and continue reading.

The question must be closely related to your field, and can even serve as a topic to introduce the main theme of the article. When you raise the topic that users are concerned about, you can smoothly lead to the following text and provide an answer. Users will naturally follow your text and continue reading.

3. Create suspense

If the beginning part hints at something and leaves suspense, it will leave room for the reader's imagination, raise questions, and keep him reading. Creating suspense or directly raising questions to arouse readers' curiosity is probably the most common way to start an article.

Start with suspense, such as: interrogative sentences, rhetorical questions, and rhetorical questions.

It creates suspense, attracts readers' attention and makes them think; it strengthens emotions and resonates with readers. It can also serve as a structural link between the title and the following text.

4. Give value to lure people

As shown in the public account:

The beginning of the article directly tells the reader what he can get from reading the entire article and what benefits it will bring to him, because your article is well written and can bring value to readers. Or I can gain happiness, touching moments, value or experience from your articles.

5. Concentrated Essence

You can give a high-level summary of the core points of the article so that readers can have an anticipation in advance. For example, you can write the content framework of the article at the beginning; you can summarize the core content or point of view of the whole article.

6. Interesting story

Starting with an interesting dialogue is also a good way to quickly attract readers. It is still one of the most effective ways to attract readers to read.

The advantage of storytelling is that it introduces the theme of the article in a relaxed and pleasant atmosphere, allowing readers to feel involved, without any reading pressure, and easily continue reading. In addition, if what you write is interesting or has a hot topic, you can attract users immediately.

Guide the readers through stories and draw out the point of the article. The story should be as down-to-earth as possible, preferably related to the readers or extended from some scenes they may encounter in life. Also learn to distribute the hot spots in various parts of the article to attract them to keep reading.

7. Famous Quotes

You can use powerful quotes or famous sayings to set the tone for the entire article and immediately make your readers nod in approval. A sentence that matches the core of your article and makes sense. This sentence should be within 15 words. It can be a famous quote or a sentence you copied from someone else's article.

This kind of introduction has two functions: one is to make the article's point of view deeply rooted in people's hearts and the arguments are solid; the other is to touch the user's pain points and keep reading.

8. Get straight to the point

It can be said that this is the most direct way to start, without beating around the bush or revealing everything.

Many popular articles also start like this. This kind of beginning is suitable for an article with a wide audience. As soon as the user sees your title, he knows that the article contains something he urgently needs. He will not care what your beginning is like, he will go straight in to find the dry goods he needs. However, if your valuable knowledge is not so prominent and needs guidance so that users can feel what they need, then don’t use this opening method.

9. Fixed style

As a self-media operator, you must have your own fixed opening style, and plan a unique opening based on your own positioning and tone, with a fixed style layout, for long-term use. The elements of this style may be text plus pictures plus voice plus guided reading plus guided attention.

At the beginning of the article, fix a long-term style, and make fine adjustments with various festivals or events. You can just change the keywords of different themes each time. Take the official account as an example. You can write at the end: "If you want to know more about self-media money-making and traffic-driving techniques, you can privately chat with XX...."

What role does a good beginning play?

1. Create suspense and stimulate readers' interest in reading!

2. Point out the main idea and introduce the following content!

3. Stimulate readers and arouse their interest in reading;

4. Describe the environment and create an atmosphere (to set the stage for the following text).

5. Point out the core and deepen the theme!

If you want to create a hit article opening, just remember these 9 tips!

Author: Jun Ge

Source: Jun Ge

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