What is short video operation? What does short video operation do?

The popularity of Tik Tok has redefined the mobile social market, and the pattern of Weibo, Weibo and Tik Tok has basically taken shape. Tik Tok has begun to become a marketing platform for more and more companies, and the importance of short video operations has also been increasingly valued by companies.

How to operate short videos well has become a matter of concern to everyone, so what exactly is short video operation? What does short video operation do and who is suitable for short video operation? Today I will talk to you about short video operations, I hope it will be helpful to you.

What is short video operation? What does short video operation do?

1. Short videos

Short video is a video content that can be spread in an extremely short time, and is content that is spread in the form of video. For example, we can now post short videos of 15 seconds or even 1 minute on Douyin. Today's short videos are basically divided into two modes: UGC and PGC. UGC is mainly content generated by users of the video platform, while PGC is video content produced by professional video teams.

2. Short video operation

As an emerging profession, short video operation is a branch of the new media operation or Internet operation system, which uses short video platforms such as Douyin, Weishi, Huoshan, and Kuaishou to carry out a series of activities such as product publicity, promotion, and corporate marketing. By planning high-quality, highly contagious video content related to the brand, messages can be widely or accurately pushed to customers to increase brand awareness, thereby making full use of the fan economy and achieving corresponding marketing goals.

3. Short video work content

Mainly includes: content planning, user operation, channel promotion and data analysis.

Content planning is to plan the content of short videos, prepare topics, and carry out related work such as shooting and production. It takes the most time and energy. In this era of pan-entertainment videos, de-homogenization is the best direction for our short video operations to break through.

User operation is the focus of all operations work. Only by understanding user portraits and user preferences can we carry out fan marketing more accurately and more easily attract accurate product users, thereby forming our own community and achieving long-term marketing conversions.

4. Channel promotion

The popularity of TikTok has directly pushed short videos to the forefront. Countless Internet companies have flocked to it, and emerging short video platforms have also emerged one after another. Short video platforms such as Huoshan, Kuaishou, Weishi, Xigua, Miaopai, Haokan, and Luke are all in full swing! As a short video operator, you need to conduct channel-based multi-platform operations, and some channels will also carry out personalized operations.

5. Data Analysis

You have to check the operational data of official accounts and Weibo every day. The same goes for short video operations. All platforms require data-driven operations. For example, the number of views of a video across all channels, the number of views on a single channel, the number of comments and collections, etc. all need to be analyzed. We need to find out the factors that affect these points and optimize them for the short videos we produce.