A collection of Olympic advertising and marketing methods!
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The Tokyo Olympics has been underway for ten days, and attention and discussion about the event on major social platforms has only increased. After a hundred years, the Olympic Games, as the world's top sporting event, has not only attracted a large number of world-class athletes to participate, but also attracted many brands to compete for sponsorship and marketing with its huge voice. The Olympic games are exciting and a delight for the spectators; the Olympic off-site marketing is exciting and a delight for the brands. With the start of the Tokyo Olympics, Olympic marketing is also in full swing. Let's take a look. AlibabaDue to the sudden outbreak of the epidemic, the Tokyo Olympics, which was originally scheduled to be held in 2020, was forced to be suspended, and the rhythm of many athletes was disrupted. When everyone was confused, IOC President Bach made it clear that the Tokyo Olympics would not be cancelled, and called on everyone to unite. He said: "No matter how long this dark tunnel is, we will walk to the end together, and the Olympic flame will be the light at the end of the tunnel." Therefore, as a global partner of the Olympics, Alibaba released the promotional video "Hope is Light, Hope Has You" to pay tribute to the Olympic athletes who are about to set off and everyone who lives the Olympic spirit. These people are not just athletes, but also astronauts, blind musicians, dancers... They are everyone who has the "Olympic spirit" in their hearts and persists in loving life. They always had hope for life and ideals, and ultimately, with their persistence, they lit up the Olympic arena together and saw the light. Everyone who has hope will be illuminated. Chen Sa also said: "Twinkle Twinkle Little Star is a very pure, imaginative and interesting little piece. Perhaps the best interpretation comes from the famous sayings 'less is more' and 'the simple is the best'. For this piece, the content covered is endless. I hope this song can be passed on like the light of hope and bring strength to everyone." SK-IIKasumi Ishikawa VS Pressure Will two-time Olympic medalist table tennis player Kasumi Ishikawa continue to fight? Can we achieve better results again? Faced with tremendous pressure, she overcame her self-doubt and surpassed the strongest opponent she ever had - herself. Gymnast Simone Biles has been subject to a lot of online abuse as people make fun of her figure and appearance. But she chose to listen to her heart, believe in herself, and continue to pursue her dreams without fear of any attacks. OmegaThis short film cleverly combines the wonderful moments of the Olympics with the local customs and traditional culture of Japan through left-right or top-down split-screen, fully showing people the "sense of movement" and the "beauty of tranquility" full of Zen. At the same time, its own products are naturally integrated into it. For example, the dial is integrated with the Japanese flag, geisha paper fan, etc., the movement parts are like a Japanese landscape garden exuding silent beauty, a woman in a kimono walks on a bamboo path, and the whole person is wonderfully integrated with the dial... The creativity is excellent and the artistic conception is extraordinary. China Merchants BankThis short film visualizes the invisible wealth management as a series of distinctive sports events. 18 distinctive financial institutions show off their skills, creating a splendid "Olympic Games". Big Wealth, Big Platform, Big Ecosystem AntaThe short film uses montage editing techniques to show the athletes' training scenes. They worked hard and sweated, but with the epidemic, this passion came to an abrupt halt. But the faith in the athletes' hearts will not be extinguished. Instead of giving up, they increased the intensity of their training. They burned with passion and fought to the last step The Olympics is a stage for athletes to showcase their achievements, and brands also use Olympic marketing to showcase themselves. The 2021 Tokyo Olympics is underway, and there will be more exciting works of Olympic marketing, so let us continue to look forward to it. Author: Brain Burning Advertising Source: Brain Burning Advertisement (shukewenzhai) |
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