Taobao Affiliate Promotion: The Secret to Driving Traffic to Earn RMB 100,000 per Month

As for the content about Taobao Affiliates, the previous article shared a lot of its historical background, models, trend predictions, etc., but did not talk about how Taobao Affiliates attract traffic.

Well, in today’s article, I will first tell you about some of the ways that Taobao bigwigs use to attract traffic, and I will have the opportunity to discuss other content with you later.

remember!

There is no outdated way of playing, it all depends on your own thinking and summary. The most important thing is execution and optimization.

1. Off-site fan traffic diversion

1. Part-time fans

Currently, the mainstream model in the Taobao field is the social distribution model, so by recruiting part-time workers with zero investment and zero risk, you can find some people.

Generally speaking, two types of people are recruited.

One is the mother:

Of course, the first choice for recruiting mothers is WeChat Moments. Anyone who has a few WeChat friends can post a message on Moments to recruit mothers to work part-time, and he will definitely be able to recruit people.

For example, when I was working on Tuzi Youxuan with Lao Hu, Lao Hu started by recruiting more than 30 part-time mothers in the circle of friends.

Of course, recruitment is only the first step, and subsequent operations also involve training, management, and fission-related matters.

The second is college students:

There are many ways to recruit college students for part-time jobs, such as posting part-time job information on the Youth League Society or recruiting in the college student part-time job group on QQ. You can even go to local schools to share entrepreneurial tips and distribute flyers at the school gate.

Remember, every university has at least several thousand new students every year. In a small city, the number of students in colleges, junior colleges and vocational schools should be over ten thousand.

In addition, the paths for becoming part-time fans of public accounts, fans who make money online, and fans who place fake orders are the same, so I won’t go into details.

2. Weibo fans

Everyone has been saying that Weibo is declining, but in fact, Weibo is still very popular in the social circle, information circle, and fashion circle.

Many college students and white-collar workers are still accustomed to using Weibo. The most common situation on Weibo is that many people will go to Weibo to search for the same clothes.

There are many small kols on Weibo who share their various Taobao money-saving experiences, so the Baicai Gang, Saving Money Gang, Coupon Gang, and Yangmao Gang accounts on Weibo have accumulated tens of millions of fans.

Some of these companies have created personal accounts that can easily earn various Taobao commissions by recommending good products.

3. Douyin fans

Everyone has seen the product recommendation accounts, unboxing accounts, and some entrepreneurial accounts on Douyin.

They divert traffic by continuously sharing content and leaving personal WeChat, Weibo, and even public account information in the comment section and background signature section.

Speaking of Douyin short videos, let’s talk about Xigua Video. If you are a Taobao affiliate, you have seen several Taobao affiliate bosses sharing their Taobao affiliate entrepreneurial experiences every day on Toutiao, and they have nearly 100,000 fans.

These entrepreneurial fans and money-making fans are also of very high quality.

Because the village chief has been making videos for a while, I can say responsibly that there must be someone who has sent you a private message asking about your project. At this time, you can leave your WeChat.

Of course, speaking of videos, I would like to recommend that you pay attention to WeChat Video Account. As the video account can be associated with products, official accounts, live broadcasts, etc., this will also be Taobao’s latest content drainage channel.

4. Article fans

I originally wanted to write about Zhihu separately, because there are many people on Zhihu who share their experience of making money through Taobao, including the Zhihu Good Products Taobao that has been in full swing recently.

Then Zhihu's traffic generation is relatively simple. By continuously sharing content related to Taobao, online earning, and part-time jobs, users are guided to send private messages or follow the public account information left.

In addition, Baidu's natural search traffic is not easy to ignore.

You can search for Haosheng, Fenxiang, Huasheng, etc. on Baidu. The ones that appear at the top are either paid web ads or they are free traffic because of good SEO.

Let’s talk about the articles in the official account. For example, the village chief occasionally shares Taobao, and someone finds me because of this information.

I have also seen many people desperately registering various public accounts with Taobao coupons/Taobao platform keywords, and repeatedly posting Taobao-related articles in order to intercept traffic.

Including those accounts that do Taobao news, in addition to serving the Taobao industry, they can also attract some newbies.

5. Ground promotion fans

Anyone who does social e-commerce must do offline promotion. Don't underestimate the fact that you can only guide 4 or 5 app downloads a day. In a month, that's 150 people, and in a year, that's more than 1,500 people. If each person can split into 3 people, that's 4,500 people.

If your Taobao account really has 4,500 followers, plus the operation of the WeChat community, the monthly commission is still quite considerable, starting at 1,000 yuan. Isn't this the pocket money that many people want to earn every month?

What's more, if you manage it well, you can earn much more than this.

In the past, the team leaders in my project would promote the project on-site whenever they had time, from campuses, residential areas, pedestrian streets to factories and parks, giving out small balloons, small water cups, napkins, facial masks, etc.

In short, go wherever there is traffic.

Although this type of drainage is hard work, it is very accurate and low-cost.

6. Wool powder

This year, the first order for free has become a standard feature of almost all apps, especially after Taobao’s gift money was liberalized.

Therefore, many Taoke will set up various free-order groups and welfare groups, and then encourage users in the groups to attract new customers.

For example, if there is an initial group of 40 people, you can give out a certain number of free meals if you attract 100 people, and you can give out extra red envelopes if you attract 300 people.

Today, there are also first-order gift money and super shopping gift money games, which give team leaders of community Taobao agents a new weapon to increase the activity of group users.

For example, the village chief had distributed branded thermal underwear worth a few dollars or zero yuan to villagers in the community several times before.

Through free, special offers, etc., let users first taste the real benefits, then stimulate their curiosity, and finally screen out agents who want to be social Taobao agents.

The above are some methods used by Taobao Affiliates to attract traffic outside the site. You can also understand them as some general fans.

Next, let’s talk about in-site fans, which are fans who have a strong connection with e-commerce shopping, and the conversion rate of these fans will be a little higher.

2. Accurate e-commerce fan traffic diversion

1. Wrapping powder

The village chief once mentioned in the article "Please Send These 6 Cards to Customers" that customers who place online orders should be directed to personal WeChat, which actually also applies to Taobao affiliates' traffic.

There are two ways to play with express parcel powder.

One is the traffic diversion within the package. This kind of traffic diversion is either done by the merchant himself, or by finding a merchant friend with whom he has a very good relationship and paying for the traffic diversion.

When sending express to customers, place leaflets or cards in the package. Of course, the content should include some interest guidance. The most basic one is cash back for positive reviews.

The other is external package diversion, which mainly involves affixing express delivery labels.

Some of the express delivery labels are made by the express delivery companies themselves. After tearing off the signature page, there will be an advertising page.

Others are express boxes. For example, there is a company in Hangzhou that makes advertisements for express boxes.

In fact, if the express parcel is diverted to the last step, there is still a chance.

For example, express delivery stations. The village chief mentioned this before when he shared how to attract traffic with Meituan membership cards.

Negotiate directly with the courier point and develop it into a sub-agent. Simply put up a roll-up banner at the door or scan the QR code to download the app, and the pickup will be free.

This kind of traffic is very accurate, and a customer will go to an express delivery station many times. If it doesn’t work once, he may go to the station 10 or 20 times, then he should download it.

2. SMS fans

Double 11 is coming soon. I believe that around Double 11, there will be some inexplicable welfare text messages on your mobile phones.

Usually there is a link or public account in the text message to guide users to add WeChat.

Of course, there are also some people who specifically go to some sellers/Taobao merchant tool vendors to buy users' mobile phone numbers (don't ask me where to buy them, buying and selling information is illegal in the first place)

Of course, their goal is very clear. They usually choose mobile phone numbers that have had multiple shopping records to send messages.

3. Store coupons and fan

To do this kind of gameplay, you need a certain number of fans and a certain amount of resources.

It means preparing N stores in batches, and then uploading N products in batches, and selling them at a price of 0.01.

However, the face value of the coupon for the product and the words "coupon collection consultation" are displayed on the main picture of the product.

If this kind of gameplay happens to happen to find a product that the user wants to buy and there is a coupon for it, then the conversion rate will naturally be high.

If the coupon expires, the conversion rate will be relatively low.

The wording of this kind of gameplay is also very important, especially when encountering the second situation.

4. Review fans

If you see some people in your circle of friends collecting Taobao reviews, there is a high probability that they are doing this.

The method is very simple. Taoke will organize a speech in which he will say in the voice of the customer that he bought the product through a certain WeChat public account and the price is very cost-effective.

Then we will provide users with screenshots of some large-value gift certificates and ask customers to post them together.

The price is not high, generally one review costs 1-3 yuan.

Please open your Taobao orders and see how many of your products have no reviews yet.

For some mothers, they are willing to make 2 yuan on each order if they place 20 orders a month.

There are at least three types of evaluation:

a. Direct evaluation

b. Product review

c. Product questions

This kind of gameplay was very common in the past, including a Taobao tycoon who shared that when he was early starting out, he also relied on reviews and fans to grow his business.

When the volume is large, thousands of friends are added every day.

When doing this kind of gameplay, pay attention to the following points:

a. Protection of personal alliance accounts

b. Optimize the copywriting template, for example, the WeChat public account can be written as: Weixin public account

b. Image optimization should highlight the coupons to give users an intuitive experience

Well, the above four e-commerce fan traffic generation methods are highly relevant to target users, and the conversion rate will be higher.

However, as the platform's rules become increasingly stringent, some of the tactics used will become more risky.

Outputs such as door-to-door promotion, free orders, and part-time fans are still very effective, but we just need to see everyone's optimization capabilities during implementation.

Author: Shili Village

Source: Shili Village (shilipxl)