What is online promotion? Do you know several promotion channels?

The Internet is an information gathering field, through which users can quickly learn more about various information or product information in the world.

However, as competition in mobile Internet marketing intensifies, major companies need to use effective Internet means to conduct online promotion in order to maintain their market competitiveness.

Internet promotion is very helpful in increasing brand awareness, building corporate image and converting product sales.

Therefore, let’s learn about what online promotion is in the following content. What are the channels?

1. What is online promotion?

Internet promotion is a marketing activity that uses the Internet as the main means to achieve certain marketing goals. It has a significant impact on the continued operation of the enterprise:

1. Promote corporate products and achieve sales targets.
2. Improve the visibility of the corporate website and bring more new users to the company.
3. The latest information of the company can be disseminated to various industry websites, such as search engines, forums, blogs, QQ groups and other channels, so that more users can better understand the existence of the company.

2. What are the channels for online promotion?

1. Short video promotion

Short videos are currently a popular form of marketing advertising and are favored by more and more companies. Short videos can more intuitively reflect the brand image and quality, and users can also deepen their understanding of the company's products through short videos.

●Charging situation: Short video promotion is charged through advertising space, and different advertising positions have different charging standards.

2. Search Engine Marketing

Search engine marketing refers to SEM and SEO promotion. They both use keyword optimization to improve the ranking of the website and gain better brand exposure. The difference is that SEM obtains ranking through bidding keywords, while SEO achieves the purpose of promotion by optimizing the website internally and externally, that is, obtaining ranking through keyword optimization.

●Charging situation: SEM and SEO are charged according to the keyword index. The higher the index, the higher the fee.

3. Information flow promotion

Information flow promotion uses big data analysis technology to recommend personalized content to users that they want to watch, tailor it to each individual, accurately capture user intent, reduce ineffective advertising losses, and improve advertising communication efficiency, so that every penny of the company's money is spent wisely and achieve better promotion results.