108 advertising promotion strategies + 100% practical tips!

blog

1. Publish serialized content. Serialization can increase visitor stickiness.

2. Leave a message on other blogs. Usually after you leave them a message, they will give you a return visit.

3. Submit reader contributions. Most blogs welcome reader contributions. Bloggers allow you to contribute to them, and usually the articles will retain the author's signature and point to your website. It's as simple as sending the article to the blogger and seeing if he will publish it as a reader submission. If you are interested, you are welcome to submit to my blog "Beijing Drifting Scholar", but the requirements are 1. Valuable 2. Exclusive, at least the content must be different from other sites, or you can interpret it.

4. Sponsor a blogging contest. A popular practice in the blogosphere is to hold blogging contests. You can sponsor a competition, offer prizes or bonuses, and bloggers will leave a link to your website on the competition page. In the past, there were SEO competitions every year.

5. Use your blog to send emails to potential customers. There are three sending modes in permission email marketing. The first is broadcast email, the second is sequence email, and the third is RSS feed email. Every blog has an RSS feed, so you can use your blog to send messages to your readers.

6. Build a network of relationships. There is a saying that goes, "It is better to know the right people than to have the right abilities." This also applies to website promotion. After you get to know bloggers and webmasters and make friends with them, they will be happy to put a link to your website and bring traffic. But before doing that you might want to link to their website first, or connect via e-mail.

subscription

7. Publish RSS feeds. Publish an RSS feed to make it easier for readers to subscribe to your blog via an RSS reader. This way, they will automatically be notified whenever the blog is updated. This is a great way to ensure that they read updated articles and encourage them to visit the website regularly. (Most subscription software has closed down or is no longer operating and updating, just like the glorious Google Reader subscription)

8. Use Feedburner. If you want to manage RSS conveniently, you should register a Feedburner account. This service is completely free and has many useful features, such as statistics on subscriber information, various customization options, and more. Feedburner can also make blog output content compatible with most browsers and RSS readers, so as not to lose subscribers due to technical reasons. (If it is only for domestic users, I am afraid that few people will use it, so please use it with caution)

9. Provide email subscription. Many netizens do not use RSS yet, so it is very necessary to provide email subscription. Fortunately, it is very easy to achieve using Feedburner. Simply activate the "Publicize" feature in Feedburner and copy-paste the subscription link onto your website. This is an English system. If you don't understand it, you can use feedsky. (If your target audience is just domestic losers, then you don't need to use this)

10. Create an email newsletter. By further optimizing email subscriptions, you can create an email newsletter, which allows you to effectively control the content pushed to subscribers' mailboxes. For example, define an automatic push rule to send specific content to the subscriber's mailbox at a specific time. (To be honest, this is a rather troublesome and impractical promotion method)

Content Strategy

11. Breaking the latest news. If your website is the first news source to break the news, there will be many websites talking about this incident linking to you, and your traffic will naturally increase. (If you cannot, please refer to Baidu search rankings, Taobao hot spots and other hot news in the industry you are interested in, and then report and sort out the hot spots that netizens may want to search for later)

12. Write a controversial article. If you can successfully write a controversial article, people will naturally link to your article when they are arguing, whether they agree with your point of view or, in most cases, disagree. The result, of course, is that traffic can be greatly increased. (For example, if you write an article titled "The Beijing Drifting Scholar's Blog is the most powerful online marketing blog in the webmaster circle", someone will definitely scold you.)

13. Write a “Top 10” list. People who surf the Internet like the "Top Ten XX" list, which is concise and easy to understand, while containing effective information. (For example, top ten xx resources, top ten tips, etc.)

14. Write a “Top 100” list. If the “Top 10” list brings a lot of traffic, then the “Top 100” list must be more useful. (This article is an example. Because this type of article aggregates and summarizes valuable content, people will naturally bookmark this article and share it.)

15. Write a “general tutorial” on how to do something. People love to learn new things, especially techniques that can solve their problems. Make sure your tutorials are as thorough as possible and visitors will flock to them. (Tutorials on Weibo, WeChat, and their respective extensions or dependencies, as well as related products and games, are all good choices, such as the Neurocat from two days ago)

16. Publish an interview. The effect will be better if the interviewee has a blog or website. He will provide a link to the interview article, and his visitors will click on it. (If you can interview Lei Jun, Zuckerberg and others, that will definitely attract traffic. If not, you can interview some other celebrities, or simply celebrities in your circle.)

17. Use festivals or regular events as topics. Writing content related to festivals or regular events can also increase traffic. (For example, Christmas in the West, the upcoming Mid-Autumn Festival, National Day and other festivals and events.)

Link Baiting

18. Create a test. People love to do tests (here we mean the kind of game-like tests), and if you can come up with an interesting test, visitors will not only be happy to do it themselves, but will also share it with their friends, which will increase traffic. (For example, in the past two years, many people liked to do psychological tests, horoscope tests, etc.)

19. Write a ranking list. (For example, publish a list of "China's Top 10 Internet Marketing Experts" and put XX in it. This ranking list can just take advantage of people's curiosity to bring in a lot of traffic.)

20. Write a website ranking. Similar to the previous strategy, write a ranking of websites, such as "Blog Income Ranking" or "Self-Media Influence Ranking". The webmasters of the mentioned websites will definitely be willing to give a link to this article (if you can get in touch with them and tell them about this ranking, the effect will be better and the traffic will be greater).

21. Post a funny picture. At the end of a busy day, people may just want to have some fun and relax. Posting a funny picture can satisfy everyone's wishes and increase traffic at the same time.

22. Create an infographic. If you’re creative and enjoy doing research, you can try creating an infographic, which is also a great way to attract links and traffic from others.

Free Strategy

23. Publish an e-book. This is one of the most effective ways to gain traffic. Write an engaging e-book and put it on your website. The more useful the information in the book is, the more people will share and comment on it, and the more traffic will be generated.

24. Create a free CSS template. CSS templates are very popular on the Internet. If you submit your template to a CSS directory, there will always be many people who will use it. Putting a link to your website in the footer is sure to get you some traffic. (assuming your skills are good enough)

25. Make a free WordPress theme. You can also convert the CSS template directly into a WordPress theme (or create a new theme from scratch). WordPress has millions of users, and there will always be many people downloading your theme after submitting it to the directory (including the official theme directory). (The same premise is that you need to have technical skills)

26. Make a cheat sheet. Cheat sheets are all the rage online, and you’ll definitely see a significant increase in visitors if you create one. For some examples, check out this article that lists over 30 web development cheat sheets.
27. Provide resources for web design. For example, provide icon sets, fonts, textures, Photoshop brushes and other similar resources.

Organize competitions

28. Start an RT (forward) contest. Start an event where people need to forward the competition page to get a chance to win a random prize. The prize can be cash, products, or services provided by the sponsor. Depending on the size of the prize, you can see how many viral reposts it gets after a while.

29. Start a message contest. Another form of sweepstakes besides retweeting is for people to enter the contest by leaving a comment on the contest article. Because RSS readers and email subscribers will leave messages on the website, it will undoubtedly increase the number of visits and also inspire them to post more comments on the article pages.

30. Hold a review writing contest. If you want to improve your website's Google ranking, you can try to hold a writing contest. Participants need to write an article related to the theme of the contest to have a chance to be judged. The external links obtained in this way not only bring PR weight, but also new visitors. However, it should be noted that the prize needs to be attractive enough to encourage entrants to write articles related to the topic.

31. Hold a voting contest. All you need to do is vote on the winners in the contest. For example, if you have a fitness website, you can invite readers to submit what they think are the best fitness tips, and then let readers vote to determine the winner. Doing so will allow participants to link to the voting page and then invite their friends to visit and vote.

32. Traffic competition. If traffic is what you want, why not tie the contest criteria directly to it? In a contest, ask entrants to drive traffic directly to a specific page on your website, whether it's the contest page (to achieve a viral effect) or a resource page (such as a page offering an e-book). After setting a time limit (such as 2 weeks, 1 month or something else), you can decide who the winner is by simply looking at the website's traffic analytics to see which website brings the most visitors.

multimedia

33. First experience with the video. You may have heard that video is now a fundamental part of the internet, but if you haven’t tried using it for promotion yet, now’s the time to start. You can try it out simply by recording a speech in front of the camera (of course, the content of the speech should attract visitors rather than be general).

34. Record screen demonstrations. When operating a computer, recording the screen and making an attractive video is a very effective method. For example, you can use this method to teach someone how to perform a certain computer operation or how to complete a task online. You can use this free software CamStudio to record screen presentations.

35.Submit your video to major websites. After preparing the video, you can submit it for dissemination on as many websites as possible, such as YouTube, Youku, Tudou, Sina, Ku6, etc. (It is best not to infringe copyright)

36. Create a podcast. The main reason this method may be a good source of traffic is that there is very little competition in the podcast space. That said, with a little work, your podcast can quickly become a leader in your niche. All you need to do is start recording with a USB microphone. (Podcasts are basically dead now)

37. Release interview audio. We already know that interviewing experts is a great way to get traffic. In addition to text interviews, you can also publish interview audio. Skype makes it easy to record audio, too; just find an app that can record Skype conversations. The free version of PowerGramo can do that.

Social Bookmarking Sites

38. Find someone to support your article. This will be like a snowball, as more and more people push it, more people will see it, and other people may like it, thus bringing in a lot of traffic.

39. Try to get on the Digg homepage. It is certainly difficult to get on the front page of Digg, but it is worth a try. Once you succeed, you will be greeted with thousands of visits. First, become an active user of Digg, add as many friends as possible and observe what kind of articles are most popular on it. After completing the first two steps, ask a friend to submit one of your best articles and mobilize your network of friends to support it.

40. Submit your article to Reddit. If your efforts on Digg fail, try again on Reddit. The principle is similar to Digg, but Reddit is smaller in scale and has a friendly community. Maybe your article will be more popular there. Reddit is a good place to post funny, technology, and political articles.

41. Allow visitors to use the share button to forward to Weibo. Just like my blog.

42. Add social sharing bookmarks to your website. If you want to be shared and collected more, add more sharing bookmarks to the website. Use this tool to automatically generate a bookmark sharing icon, and then paste the code into the website.

43. Add jiathis's sharing code. Let netizens forward to more SNS, Weibo and favorites.

Social Network

44. Create profile pages on as many social networks as possible. When you create a profile page on a social network, you can usually add your website address. Not only is this an opportunity to build links, but it can also bring in traffic (both from visitors who saw your profile page and from the authority that the links on your page bring to your site). Mashable has a list of over 350 social networks, so take advantage of them.

45. Use Renren, Douban, Zhihu, etc. If you want to get traffic on social networks, you must show up on Renren, Douban, and Zhihu. At the very least, create an account and build relationships with as many people as possible. This makes it possible to gain traffic when these platforms add articles with links.

46. ​​Create a Weibo fan page. Another way to make the most of Weibo is to create a fan page. A fan page is dedicated to your website and visitors can become fans, leave comments, and more.

47. Add “Forward” buttons for Renren and Weibo on your website. Renren has launched a forwarding button for off-site calls. After embedding it in the website, users can share comments through their Renren accounts. Adding this button is just a matter of copying and pasting a few snippets of code, which can be found on this page.

48. Use Weibo. Another social network that you must use is Weibo. You can create an account for yourself or directly for a website. The content you publish can be links to recent blog updates or all relevant content on the Internet.
49. Add Baidu sharing button on your website. Adding a Baidu share button allows visitors to share articles with just one click, which can increase traffic from major social media platforms.

50. Explore niche social networks. Maybe the traffic you get from niche social networks can't compare to that from Renren or Weibo, but you should still try it because the traffic from such sites will be more targeted and targeted. Here is a list of 233 social networking sites divided by niche.

Website Optimization

51. Customize your 404 error page. Whether you like it or not, there will always be visitors who are taken to a 404 error page on your website. Maybe the URL was misspelled, maybe it was linked to a page that doesn't exist on the website, or some other reason. If you use the default 404 page, visitors will immediately go to other websites. But if you optimize the 404 page and add useful links, you may be able to direct them to other pages of the website, which can be regarded as increasing traffic.

52. Web pages link to each other. This method increases traffic in two ways. First, it makes it more convenient for visitors to view the website, increasing the number of visits to each page. At the same time, it can also improve the website search ranking and be widely distributed throughout the website.

53. Highlight your most popular content. When people visit a website, they want to know which ones are the most popular. Highlight your most popular content and recommend it to your readers, which can help you get more page views from each visitor. The easiest way to do this is to add “Popular Posts” to your sidebar.

54. Test your website in different browsers. If your website doesn’t display properly in your visitor’s browser, they will abandon your visit without hesitation. That's why it's important to make sure your website displays properly in most browsers. The online service Browsershots.org can help you detect this, and it's completely free.

55. Speed ​​up the website. Many studies have confirmed that most Internet users can only tolerate a few seconds of web page loading time. If the page fails to display, most people will immediately turn to other websites. More importantly, search engines are now beginning to consider loading speed as a factor affecting rankings. The faster the loading, the higher the ranking. The first step to speed up is to reduce unnecessary elements on the web page and reduce the size of images. Using the Firebug extension for Firefox can provide more details on analyzing loading speed.

56. Provide cache page services. An effective way to reduce loading time is to provide cached page services. At the same time, it can also reduce the load on the web server and make the website respond faster. WordPress users can use the WP Super Cache plugin to achieve this.

57. Find a good hosting plan. No matter how well you optimize your website, if your hosting plan is mediocre to begin with, your web pages will still load slowly. So stay away from free or cheap hosting.

Search Engine Optimization

In fact, SEO is also a very good means of promotion, but some people have lost sight of the importance of it.

58. Create original content. If you want to get traffic from search engines, you should focus all your time on one thing: working hard to add original content. This is what both Google and Baidu value most. The more original content and the more frequent the updates, the better the results.

59. Build backlinks. The second most important thing to do to improve search rankings and gain organic traffic is to build backlinks. You need to have as many websites as possible link to your website. The higher the authority and relevance of the link, the better the effect.

60. Conduct keyword research. Search engines work around keywords, and knowing what keywords people use allows you to tailor your content to match them. For example, the keyword "funny pictures" has 15 times more searches than "funny images," so it would be more helpful to use "funny pictures" in your title. Use the Google AdWords Keyword Tool to check the search volume for any keyword.

61. Optimize web page titles. The web page title refers to the title part of the web page, which is located between the tags at the head of the HTML code and appears in the title bar at the top of the browser when accessing the web page. This is a very important on-page SEO factor. You should make sure that each page on your website has a unique page title and that your keywords appear in it. WordPress users can install the All in One SEO Pack plugin to achieve this automatically.

62. Create an HTML sitemap. An HTML sitemap is a web page that links to all other pages (and ideally is also linked to by all other pages). HTML sitemaps help search engines crawl and index your website, improving your search rankings.
63. Use pictures. Most webmasters forget that Google and Baidu have a very popular "image search", which means that using images in your web pages can also increase traffic from search engines. Make sure to optimize your image names with relevant keywords, and remember to always use ALT and TITLE attributes in your images. Thousands of copyright-free images can be found on the website sxc.hu.

64. Translate website content. Depending on the subject of your website, translating it into other languages ​​may multiply your traffic in search engines. To achieve this goal, a plugin is also needed that enables search engines to index translated web pages.

Mobile

65. Create a mobile-friendly version of your site. As more and more people use mobile devices to access websites, it will become important to have a mobile version that adapts to these new platforms. If you use WordPress, you can add a WPTouch plug-in to automatically generate a mobile version of the website.

66. Create an app for your website. The most popular online promotion methods nowadays are QR codes, WeChat and APP applications. You can create an iOS and Android version of the mobile app for your potential and old customers to download.

67. Publish a QR code. Scan and snap are now everywhere. You can create a QR code and let your customers download your mobile app or add your WeChat or follow your Weibo through the QR code.

Online Forum

68. Join online forums and put a website link in your signature. No matter what the topic of your website is, there are always many related forums to join. Most will allow you to put a link in your signature, which can also send visitors to your website. If you need to build an online forum, you can use the two programs dz or phpwind to build the forum.

69. Link to your articles in your posts. In addition to putting a link in your signature, you can also insert a link to your article when you post. For example, if you have written an article that would be very useful to other forum members, you can create a thread to let them know and request feedback. However, you have to ensure the relevance of the article, otherwise you will be marked as a spammer.

70. Add categorical targets. When browsing the classified directory, you will find that each city has a "Forum" section. Feel free to post articles there and add links to your website, as long as they are relevant to the discussion.

71. Consider adding a forum to your website. Once your site reaches a critical mass of users (say, 5,000 or more unique daily visitors), you can consider adding a forum to your site. This will give visitors a platform to ask questions and share content, while also increasing traffic. You can use phpwind, a reliable and free forum software.

Content Aggregation

72. Create your own encyclopedia. It is free to create encyclopedias on platforms such as Baidu Encyclopedia, Soso Encyclopedia, and Interactive Encyclopedia. If you are more skilled, you can also add a source link page.

73. Upload to Baidu Library. You can upload your documents to websites such as Baidu Wenku and Docin.

74. Answer questions on Baidu Zhidao. Spend some time looking at questions on Baidu Knows, and answer any questions you encounter that are related to the topic of your website. You can provide a link to a website as a reference in your answer, or directly provide a link to a specific article on your website that can answer this question, provided that your skills are relatively high.

75. Answer questions on Baidu Knows. Baidu Knows is a question-and-answer platform where you can answer other users' questions and provide a link to a website or article. Remember to keep the topic relevant and provide an engaging business answer around the profession.

Traditional methods

76. Submit your site to web directories. The amount of traffic you can get from this method depends on the quality of the web directories that index your site. But if you can submit it to hundreds of directories, you can also get considerable traffic.

77. Submit your blog to blog directories. If you have a blog, you can also submit it to the blog directory (that is, those directories that only include blogs).

78. Submit content to article directories. Marketing through articles is a very common and effective way to increase traffic. All you need to do is submit your article to article directories. Almost all article directories allow you to insert a link to your website, which can increase traffic.

79. Exchange links. The practice of exchanging links has been around since the dawn of the web, and it has endured because it is so useful. It should be noted that you should only exchange links with websites that have original content and are useful to your visitors (otherwise you may be penalized by Google).

80. Take advantage of ad exchanges. Another similar approach is to use ad exchanges. You use unused ad space to promote your partners' websites, and they do the same. Advertising can take any form, from banner ads to promotional messages in email newsletters.

81. Distribute press releases. Writing a press release and distributing it around can also generate some traffic, especially if it's about new news in your field. You can either pay a PR firm to do it for you, or you can submit your press releases manually.

82. Add a website link to your email signature. Email is still the most widely used method of communication, so you can use it to let your contacts know about your website.

Payment Methods

83. Google AdWords. PPC (Pay-per-click) advertising is the most effective way to purchase traffic for a website, and Google AdWords is the largest online platform. Creating an account is free, and then you have to bid on the keywords you want. Depending on the niche you identify, it may be possible to buy clicks at a very low price.

84. Large portal advertising. The best advertising platform to replace Google AdWords is portal. You can also set specific target audiences for your ads to ensure that visitors will be interested in your content.

85. Pop-up affiliate ads. You can purchase pop-up ads, catch the probability, and capture a lot of accurate customers. Teacher Yalong is also using pop-up ads now, and the effect is quite good.

86. Taobao Affiliate Promotion. This is a risk-free method of advertising, also known as affiliate marketing.

87. Purchase banner ads directly. Virtually all webmasters are willing to sell banner ads. If you can find a website that is very relevant to your own website, you can contact the webmaster directly to inquire about the price of banner advertising. The ROI can be high because visitors are likely to stay on your site and become loyal readers.

88. Purchase banner ads from third-party advertising platforms. There are advertising platforms online that can help you buy banner ads for a monthly fee.

89. Purchase paid reviews. Sometimes paid commenting is very useful for driving traffic because your website will be directly displayed in the article (that is, the link will be directly displayed to readers of other websites). You can buy paid reviews by contacting the webmaster directly or through professional websites such as SponsoredReviews.com (make sure the sponsored link has the nofollow attribute, otherwise it may be penalized by Google).

Offline promotion methods

90. Tell your friends and family about your website. These people will definitely be interested in your website and click over, and if the content is updated frequently, they are likely to continue to check it out.

91. Tell your colleagues about your website. This is another group of people who will be interested in your website and visit it frequently. It will be even better if your website is related to your work.

92. Add your website address to your business card. If you often give out business cards, you might consider putting a link to your website on them. Business partners might be interested after all.

93. Print your website address on a T-shirt. It's easy and cheap to buy custom T-shirts now, and wearing a T-shirt with your website printed on it will be a great way to spread the word about your website.

94. Make stickers with website addresses on them and place them around the house. For a guerrilla-style promotion, you can make some stickers with the website address and place them around. You can stick it on cars, windows, and computers.

95. Advertise in your local newspaper. Depending on the niche of your website, advertising in a local newspaper could be a good investment. For example, if you have a blog about local news events, advertising in the local newspaper will bring you some new readers.

Unconventional methods

96. Come up with a creative April Fools' Day prank. The Internet is also very active on April 1st, and many companies and webmasters will come up with interesting pranks. If you can come up with a creative prank, others may give you a link, which will bring traffic.

97. Set your website as the homepage on any computer you use. If you can keep going, it will bring in a lot of traffic. For example, if you have used a computer at school, work, library, etc., you can set its homepage to your website.

98. Navigate to your website in a computer store. This method can bring a lot of traffic, and it is definitely an interesting method. Whenever you walk into a store that has computers on display, fire up a browser and open your web page so that people walking by can see it.

99. Put your website on the sale list. Even if you don't plan to sell your site, you can still put it up for a try. Interested buyers will visit your website, and that’s how you get traffic.

100. Use mass messaging software. You can use a mass messaging tool to send your advertising information in large quantities through WeChat, SMS, QQ, Wangwang and other platforms.

Of course, it is inevitable that some platforms or tools are no longer so applicable over time, but the platform is just a medium, and we should choose the best one. In addition, being able to draw inferences about other situations should be the ability that promoters should possess. Sometimes, skill is also a kind of thinking.

Author: Marketing Headlines

Source: Marketing Headlines