Summary of 12 methods of traffic promotion

The purpose of drainage is just to increase fans. In the past, people often used forum marketing, blog marketing, pop-up window and other promotion methods. Now fewer and fewer people do it, but other methods such as soft article promotion and advertising marketing are still enduring. So I summarized some common promotion methods in some circles, hoping to be useful to everyone.

1. Increase fans naturally through content. Generally, after many companies register Weibo, WeChat, and WeChat public accounts, the only thing they do is "update content", but this kind of work is completely manual work, with small investment and little effort, and everyone can do it, so the total traffic, conversion rate, and brand exposure are extremely low. Sometimes hot articles appear unintentionally.

2. IM marketing. The most common IM marketing is the girl who runs a tea shop on QQ and the micro-business agent who pulls the number of people to report his work on WeChat. This type of promotion method has very low cost and anyone can do it. But its actual effect is also very low, just like a scam phone call, the success rate is one in a thousand, but whether this one person falls for it or not, previous failures can be ignored. There are many QQ group senders like Haodi, and the price is very reasonable. Although the actual effect is not very good, but through point-to-point promotion, there is still some effect, as the saying goes, you get what you pay for. IM marketing and promotion has been thriving over the years.

3. Self-media strongly recommends that each platform and website has its own development prospects, and the control of content is also different. Submitting an article that meets the other party's editor's preferences has a very high chance of being recommended. Often some people show off XX site, which has tens of thousands or even hundreds of thousands of views. If the other party's author does not strongly recommend such an article, it will not have such a high click rate. That would be a coincidence.

Every hot article needs a point to make it explode, and most of the hot articles are created by the strong recommendation of the web editor. Therefore, in order to get the strong recommendation of the web editor, it is very necessary to analyze the content of the other party's site in detail. Especially the several platforms where you mainly promote.

4. If you want to get more exposure and fans through self-media advertising, advertising is the most time-saving and cost-effective way. There was a little story that was widely circulated in the circle before. There is a WeChat public account expert who spent tens of thousands of RMB to promote Guangdiantong and gained 100,000 fans.

5. Baidu system (Baidu Post Bar, Baidu Encyclopedia) promotion Nowadays, the chances of Baidu leaving it to SEO are getting lower and lower, and it is almost all its own products. In addition to SEO, Baidu's most popular promotion methods are Baidu Post Bar, Baidu Encyclopedia, and Baidu Encyclopedia.

Understanding can guide users and traffic, Baidu Tieba can guide traffic, and Baidu Encyclopedia can become a brand. Although SEO cannot be done, these channels can still be studied scientifically. Although its cost is relatively high, it has great benefits for traffic and brand exposure.

6. Soft article marketing The biggest advantage of soft article marketing is that the promotional soft article has a long shelf life. Articles from two years ago can still be found, which is very beneficial to brand exposure, but the effect of the drainage method is poor. 90% of the websites do not allow you to bring links.

After all these years of development, soft content marketing still maintains a strong growth momentum, which has a lot to do with people's reading. According to official statistics, the three most common things people do on the Internet are: reading, chatting, and listening to music. The actual situation is that 90% of the websites have black areas, which is also a way to increase editorial income, that is, posting soft articles on behalf of others. An article can be posted to a portal website for just a few dozen dollars, and it is easy to see whether it is included in Baidu and whether it is a Baidu news source.

7. SEO optimization SEO will become more and more multi-dimensional. SEO will become a standard configuration for every company, rather than something that only a few people can play with. Because there are too many uncertainties in SEO (after all, it is free to promote on Baidu), many traditional companies feel cheated by third-party SEO teams. Therefore, more and more companies will do SEO themselves, and generally they can recruit such junior or mid-level staff for 3,000 to 5,000 yuan. In cooperation with SEM to do it.

8. SEM marketing promotion If you only use SEM, it will definitely not be popular. If you know some SEO, EDM, and other promotion methods, such talents will be sought after by companies. SEM marketing is all about input-output ratio. SEM requires very high financial and human resources investment, and the requirements for people are also relatively high, which is not something that ordinary people can do. High capital investment will definitely result in high returns. This is why there are so many counterfeit items in the auction.

There are thousands of ways to attract traffic and various ways to promote. The key is to find the right one that suits you. The method of attracting traffic is just to increase fans. In the past, everyone often used promotion methods such as forum marketing, blog marketing, pop-up windows, etc., but now fewer and fewer people do it, but other methods such as soft article promotion and advertising marketing are still enduring, so I summarized some common promotion methods in the circle, hoping to be useful to everyone. Automatic drainage software bids farewell to traditional manual addition of WeChat friends

9. EDM EDM is now widely used in e-commerce website marketing and promotion, but it is less used in other industries. The three key points of EDM are arrival rate, opening rate and click-through rate. Therefore, the design of EDM questions is very important.

10. Event promotion Event promotion is both marketing promotion and business operation. On the one hand, it attracts a large number of new users to join, and on the other hand, it activates a large number of old customers and increases popularity. If you want the promotion of an event to be very effective, it is very important to design the theme of the event. Because the activities organized by Sina Weibo and WeChat in the past two years have been too misleading, activities such as sharing lucky draws, sharing lucky draws, and online voting for children are no longer suitable for companies.

11. Does direct advertising have any practical effect? ​​Of course it does. The key is to choose the right region and invest where your customers are. But according to statistics, 80% of the promotions have average effects. But how can it be like Alibaba Cloud Server, which spends money on advertising (it has recently placed a lot of advertisements on various webmaster websites), the effect is not very good, but the brand has gained full exposure.

12. Why can I say that the cost of marketing through telemarketing is extremely low? If you attend a few more conferences, you will understand that the cost of holding a conference is extremely low, and most of them will still make a profit. On the one hand, ticket fees are charged to staff attending the meeting, and on the other hand, a high proportion of profits comes from the company's title sponsorship. Telemarketing requires human resources and venue support. 2-3 experienced people can handle conferences with hundreds of people.

Therefore, we will see that many influencers will organize offline press conferences. Regardless of whether they are valuable or not, what they actually do is kill two birds with one stone and achieve multiple goals at one stroke.

Author: A Curtain of Dreams jcbmm520

Source: A Dream of Dreams jcbmm520