Summary of low-cost promotion methods for new APP in the early stage

Hello, everyone. Since many of you are interested in my previous article, I will share with you a small summary of promotion in my opinion. I hope it will be helpful to you!

1. The role of App seed user promotion and acquisition

The most important thing for a new product in its seed stage is to quickly iterate the product, achieve the product retention rate target, and prepare for the subsequent large-scale promotion and conversion rate;

If the retention rate in the early trial promotion is not good enough, quickly adjust and iterate based on user feedback and product judgment. If the retention and activity are relatively low for a long time, there may be problems with the product itself! Whether the product can meet the market is a question mark

Three necessary conditions for seed users:

a. They are the target users of this product, and their pain points are even stronger than those of general users.

b. Dare to try new things and be willing to use them even if the products are not perfect

c. Willing to provide feedback and suggestions for the product

2. Retention rate standard of a qualified product

Generally, retention is divided into next-day retention, 3-day retention, 7-day retention and 30-day retention. A qualified product should follow the 30-10-5 principle, that is, 30% next-day retention, 10% 7-day retention and 5% 30-day retention.

Optimizing retention rate methods:

1. Optimize the functional experience and create products that meet user needs. By optimizing functions that are useful to users, users can be attracted to use the product and retention can be increased.

2. Content optimization: Based on the content needs reported by users, try to meet the content that users are willing to watch and increase retention.

3. Attract idols and stars, create many celebrities who can create excellent content to attract users to use the APP every day and understand the APP

4. Use material rewards to retain users. For example, some activities where you can sign in every day to exchange points will make many people enjoy it and sign in every day.

3. Early stage low-cost promotion

1. App store launch (first release) As long as the app is placed in the store, it is a free resource for promotion. (OK)

2. Use practical resources to attract users. First determine the target traffic you want to find, and then use the pictures, videos, and resources in the APP to attract users.

(Do some marketing promotion on related forums and forums)

3. QQ groups. Although the effect is not great, it may be worth a try because the cost is zero.

(You can try it, one of the auxiliary promotion methods)

4. Media reports, self-media and traditional news media simultaneously publicize and report.

(Ordinary media reports will be used first to increase Baidu search weight, and then self-media will forward and promote)

5. Knowledge marketing, the core function is word of mouth. Promote on Baidu Knows, Baidu Experience, Wenku, Zhihu, 360 Q&A, and other places where knowledge content is concentrated, so that users can search for products based on their core needs and then spread the word by word of mouth.

(To be considered, the operation of the scheme is complex, the professional difficulty is relatively high, and the guiding power is unknown)

6. Spread the word among acquaintances, attend more meetings, send out more business cards, and then post on WeChat Moments and ask for reposts.

(Feasible, assist in promotion, do our best)

7. Limited-time free. For example, some paid apps in the APP store often have limited-time free activities, which is the most common marketing method.

(Combine the paid content of the boutique small course to see if some promotion activities can be carried out)

8. First release or boutique recommendation. Apply for the first release of a new version in the App Store according to the rules of each store, and apply for other boutique recommendation positions based on product features. Apple’s email address is [email protected]. You need to describe the product features in the email and explain why Apple should recommend your app.

(Need to keep striving based on product advantages)

9. Resource exchange, mutual promotion of resources with others for equal exchange.

(Currently not feasible, no resources available)

4. Limited costs and paid promotion

1. WeChat red envelopes attract users to download, register and use.

(Red envelope incentive promotion in various WeChat groups)

2. Vertical forum, find a place that is close to the user group of your product to do vertical promotion.

(Promote with incentives)

3. Promotion through a points wall-like channel, which displays various points tasks within an app to provide users with a page of points earned by completing tasks, and then exchange points for prizes. This method stimulates users to download and register.

(Spend money on promotion through the Points Wall channel, paid by CPA)

4. User invitation. For example, many platforms use promotion codes. Each user can send out his or her own promotion code to invite other people. Then both the inviter and the invitee can get preferential benefits at the same time, which is similar to the city partner program.

(The product does not have this invitation function for the time being, please hold off)

5. Offline promotion - ground promotion mode, go offline to attract new customers one by one. For example, this kind of activity is quite common on university campuses, where you can scan a QR code and download an app to get a bottle of drink or something.

(The feasibility is relatively high, but the disadvantages are that the method is relatively old-fashioned, the cost is high, the volume is slow to increase, and the effect is yet to be determined)

6. Press conference. This is an event with a strong sense of ceremony. Generally, large companies will hold a press conference to release some products.

(The style is quite high, not needed for the time being)

7. App store paid resources, increase downloads and comments, improve the ranking of some keyword searches, and bid for CPD and CPT.

(Keyword ranking optimization has a long cycle and is also something that needs to be done in the market)

8. Information flow promotion such as Fanstong and Guangdiantong is a precise delivery channel of DSP. We can describe the target users, such as occupation, age, region, income and so on.

(A relatively large budget is required, to be determined)

9. Internet celebrities KOLs settle in, bringing their own traffic, fans and users.

(Also requires a relatively high cost)

Author: My son will never play cool again

Source: Children will never play cool again